5 Reasons Why They Don’t Buy
5 reasons why they don’t buy (and what you can learn from our mistakes)
It’s all well and good showing what works and what gets results.
What people don’t often share is what doesn’t
I thought it would be useful to share with you some of the reasons people don’t join Espresso.
Some of these things are just facts of life.
Other’s? Well they are down to me and where I could do a better job.
As you’re reading this, think about your own business.
How these things show up.
And how you can implement the advice I share to avoid and eliminate them.
#1 – Not everyone knows exactly what it is on offer
This one falls squarely in the “Dan’s fault” category.
Last time we did a launch was about a year ago.
Few mentions here and there when we’ve opened up a few spaces made when people have moved on.
And that’s about it.
So unless you’ve directly asked about it or know someone who is a member, chances are you wouldn’t really know what it is.
Funnily enough, if you don’t let people know what you’re selling, they don’t tend to start clamouring to buy it.
(Mad that eh?)
As I say, we’ve not opened in a year due to people joining always staying for so long.
There’s no huge need to promote it and that means too many people don’t know what it is.
Takeaway – there will be people in your world who are exactly the same.
Especially if you don’t show up consistently and/or you don’t have a clear offer and well defined Core Story.
If you’re worried about talking too much about what you do, chances are you aren’t talking about it nearly enough.
#2 – Some people simply aren’t ready yet
Maybe what you offer feels too advanced.
Maybe they feel the need to do more research – particularly if it’s a large investment.
Maybe they feel they aren’t “good enough” or “at the right stage”
Those things and phrases have come up when myself and my team have spoken to people about EWD.
If you’ve seen the legends of EWD posts in Coffee over the last few weeks, you may have noticed some of them had the very same concerns.
Again the buck stops at me.
Sometimes it’s true, there will be offers out there that are only for people at a certain stage.
That’s not the case with EWD.
So when those concerns come up, it’s because I haven’t made sure people know the group is full of people setting up from zero and making their first sales right the way to 7 figure businesses that have been established for years and everyone learns from everyone.
Takeaway – not everyone will be ready to jump in with what you have to offer.
Your job is to help them reach that stage and give them a little extra self-belief for those times when the only thing holding them back from results is themselves.
Ensure they know it is great for someone who is where they are right now when that is the case.
#3 – The timing is completely wrong or theres no warning
When we’ve had mini openings for spaces there’s been zero warning.
We opened a small amount of space for the make bank challenges…even then there was no lead up.
The challenge wasnt even a thing until a couple of days before it kicked off.
What I’ve often found is theres people who would have joined when we’ve opened but the timing wasnt right.
They were waiting on invoices or just made a big investment in something else.
If they knew EWD was going to be opening up, they could have planned better for it and got in.
Rather than being locked out because doors closed before they were ready.
Takeaway – think about when you do launches and let people know that something is coming
Another one that catches me is school holidays.
Single (😏) with no kids so I’ve got no idea when they are until I set a date for an event and the parents on my team tell me it won’t work for lots of people or it’s in the madness of Brightons tourism high points back when I was living there.
Little planning can make a big difference.
#4 – It’s out of the scope of some peoples budgets…and that’s ok
Everyone is at different stages of life and business.
There are no barriers in Coffee beyond being a decent human who wants to improve
It’s something that has always been important to me because I never want people to feel left out.
I want to make sure that everyone has a chance to succeed.
I hope that’s something you can see from the things we do such as the meginar and the make bank challenge.
Every single member is valued whether you buy from me or not.
And if it’s too much of a stretch and money needs to go on cards and food and things I’d honestly prefer people didn’t join.
I never want to put someones family in a risky financial position.
Yes, I did the Amex gamble and that was right for me
If you choose to do similar – that’s down to you.
My advice. It should be a stretch without breaking yourself.
Invest in yourself and back yourself to succeed.
But never go to far with that.
Takeaway – Not everyone can afford what you’re offering.
If price comes up too often as an objection it doesn’t mean you need to drop your prices to the ground.
Different people can afford different things at different times.
You need to look at how you position your offer to demonstrate the value of it, ensure your lead generation is bringing in plenty of people who are able to buy and remember that those who can’t invest now are still people, still of value and may even make that leap later down the line.
#5 Some people don’t believe they can succeed
This one absolutely sucks.
The reasons for it are varied.
Plenty of people have been burned by those who promise the world and deliver fuck all.
When I hear how many thousands of pounds people have lost when they’ve bought courses and programs or joined other memberships out there it makes me sick.
All of us.
Every single one of us.
Has had experiences that knock us back.
Even the best of us who always seem to deal well with things and keep going feel those big hits that stop us in our tracks.
If someones life has been completely plain sailing then good for them.
Most of us live in the real world.
A world where we have to work on our mindset and our confidence and develop skills we weren’t naturally blessed with.
Takeaway – it’s not good enough to simply get results for yourself or for other people.
You have to instill belief in your audience despite their personal challenges and experiences so they can trust they can get the results you promise.
…and then follow through and deliver.
The 5 things above probably arent something you’ve really thought about.
Which is awesome.
Because now you have opportunities to improve.
I don’t want you to nod your head and tell me I’ve shared something great with you.
I want you to go out there and get some results.
If what I have can help? You’re welcome to join us
Y’all have just over 48 hours left until we shut up shop
Whatever you decide?
Get out of here and go do 😉
How To Package Your Expertise Into a Digital Product
Digital products are a favourite of the online world for a good reason.
You can take what you know, turn it into a product, and sell it again and again and again to thousands of people with minimal time and effort once initially created.
Particularly appealing to those in service based businesses who’s income is massively restricted by the fact there is only so much of them to go around.
Is it completely passive income?
Is it fuck
You still need to make sure people are looked after and get what they need.
You still have to launch and promote it
You still haveto show up for your people.
You still have to keep it updated so it stays relevant if it’s not entirely evergreen.
That said, it’s pretty close to passive and you can create a whole lot of positive impact in the world (and a whole lot of positive impact on your bank balace) by turning your expertise into a digital product.
Some fly, others flop and even more still never actually get made in the first place because smart people like you hold themselves back.
Here’s 5 steps to overcome all that and get your digital product out there into the world.
Step 1: Get good at something
…as in actually know what the fuck it is you’re talking about
Do NOT fall into the trap of being led to believe all you need is to read a few books on a topic, record a course and sell all of the copies and live happily ever after.
It’s not ethical AND it wont last.
Because people really don’t like being scammed.
You have to genuinely know what you’re talking about.
If you’ve got experience and results for people, you’re good to go.
Passionate but don’t know enough?
Find someone who IS an actual expert in the area you want to help people.
Often there will be people put there with all of the smarts but no clue how to market it and don’t want to be the ringleader in centre stage.
You can work out a deal to split course profits and share their knowledge.
That way you ensure quality and results from what you’re selling and can develop from there.
Step 2: Research your market.
For a start, you want to know:
What they want
What they need
What they are willing to pay for
The challenges they face
What they know and what they don’t know
How they feel about their current situation
Their fears for the future
What makes them feel shame
Without knowing these things, you’re running on pure luck and could fid yourself doing all of the work and selling fuck all because they don’t want to buy it.
Your research helps 2 things
Your course content
Step 3: Outline your course
Your expertise and your research help form your course content.
Brain dump everything down on paper to get it out of your head.
Then index cards or mind maps are great for getting it organised into some form of logical order.
You’ll want an intro that lays out expectations and an outline of the course then to roll into course content starting with any foundational information or prep they need.
Then build from there step by step what they need to do to get results.
Finally you’ll want to add any advanced or bonus steps at the end.
This means you make it super easy to follow and get results and then people can move on and improve by following additional/advanced trainings.
Step 4: Create your course
Sometimes steps 4 & 5 switch or happen at the same time depending on how you work best and how much of a lead up is needed to launch.
Also, how much of a team you have to help.
Course creation is pretty straightforward because you’ve done the groundwork.
Take your course outline and create slides for it.
Use something like Loom to record your screen as you go through the training and you can mix in slides and over the shoulder screen capture where suitable.
For some of you, you’ll record these live via a webinar using something like GoTo Webinar.
If running live, you’ll launch first and record with your clients there.
You’ll also want to look at adding things like PDF notes and worksheets to go alongside the trainings.
Not critical but good to have.
You may want to do your first launch without them and then upgrade the course by adding them in for a future launch.
This reduces.the workload a little so you have less that could potentially delay and hold you back.
Step 5: Run a seeded launch
A seeded launch is one to your current audience and brings up the topic in advance of the launch and teases that something is coming.
This raises interest and intrigue and prepares people because they know there is something to watch out for and keep a lil spare cash around ready for it to come.
We all have busy lives with plenty of things pulling our attention so it also helps to make the problem you solve a top of mind priority.
This way when you do launch you aren’t springing up out of nowhere with a big fat “buy my shit” talking about solving a problem they haven’t thought about for weeks.
Launching a product isn’t as complicated as it seems.
This is something you can do and do well.
It’s easy for products to flop if you’ve not done the above right.
In EWD we have a whole entire course just on this.
It walks you through everything step by step
I’m the next couple of weeks we’ll be kicking off the Futureproof your 2020 challenge where you will get live coaching to set up your strategy for 2020 AND prepare your launch in detail.
This way when the calendar ticks over, you won’t be stuck in confusion and overwhelm figuring out what the fuck you need to do to get your business moving.
Youl simply follow your plan each step of the way and launch your next offer with ease.
This is just 1 of the 5 BIG month long trainings you can find in the vault along with 300+hrs of trainings on just about every topic an entrepreneur needs to thrive in 2020 and beyond.
EWD is open until midnight on Wednesday (tomorrow!)
When you join you get access to:
Access to approximately 300 hours of training in the vault. But here’s where it gets really good, alongside the raw training, my main man Tega has been working his socks off to make this more accessible than ever before. He is currently working his way through the vault and putting together a playbook for each topic, so that not only have you got the original training, but also a clear, step by step blueprint of how to actually ACTION to content too…..
Priority booking and discounts to events like the Extravaganza
Monthly “Get Shit Done” zoom calls. We all get on the screen, set ourselves goals for what we’re going to do, then, most importantly Get Shit Done.
Monthly “Hot Seat” calls. We all get online, then one by one, you get coached by me (and sometimes others) to sort out the most pressing issues in your business. (Full disclosure, I’ll probably call you a minge or something, but only coz you are!)
Private content, coaching and treats I only share in EWD
The weekly EWD only Digest. An email that rounds up all the best bits from EWD and CWD so you NEVER miss the good stuff. Plus, its fucking hilarious!
Weekly accountability. We set goals at the start of the week, check in midweek and check out/review at the end of the week.
More access to me and my time AND that of my wicked team
Learn how to get out of your own way when it comes to business and personal life
Work out, with the help of the other great people in EWD how your past failures can become the foundation for your future successes
You get to be even more fucking awesome than you already are
For full details and to join go to coffeewithdan.com/joinewdread more
Anyone else doing ‘STOPTOBER’ this month (aka going alcohol free?)
Or do you struggle with drinking and could do with a place to talk/share freely?
Thought I would use the group to do some good
It’s no secret that I used to have a bit of a problem with drink (as an ‘FYI’ both of these were consumed in 2 days 4 years ago!)
I’ve now been sober for 20 months and not only do I not miss it – but am day to day the happiest, most conscious and stable I’ve ever been
Removing drink from my life was a GAMECHANGER
Don’t get me wrong I had some AMAZING (and funny/filthy) times when I was drinking but it got to the point where it no longer served me hence it’s gone
I made a promise and I stuck to it
Now the group is for entrepreneurs who want to get shit DONE; but I’ve tried all manner of things and seen ups/downs with alcohol
So wanted to open up the group for an open discussion around this for anyone who is a) doing the challenge or b) wants to talk about their relationship with alcohol
I am NOT a licensed medical professional so can’t/won’t give any advice in that vein i can just share my experiences and some things that worked for me
Equally if anyone is struggling with this – sometimes just talking about it makes a huge difference
If you want to share anything whether that be your experiences with going sober, any struggles you might have or questions
Feel free to comment below
(And if you can offer advice too that would be welcomed)
Bit of a different CWD post but one that – I think – could be usefulread more
Do Some Sh*t For YOU Today
DO STUFF THAT MAKES YOU HAPPY (not what you think you ‘should’ do)
The entrepreneur life can be a fucker at times – well – life full stop can be a total bell end eh?
As someone who’s newly completely cracked with the likes of mini heart attacks and so forth…
…you need to do things to chill you out and make you smile
ON is important
So is OFF
If you don’t have an outlet to blow of some steam, have a giggle and switch off
– you’re gonna have a bad time –
Always good for this
(And us Brits have NO choice not to this weekend – even though I haven’t been employed for several years I can’t ever bring myself to work on a bank holiday!)
Take solemn time, and it’s NOT selfish, for you
When I don’t do this?
– sleeps shit
– I get ‘tetchy’
– head gets fuzzy
– don’t enjoy life so much
As long as I do a few things (and I’m crazy low key it’s bike rides, gym, spas, films and books – that’s it!) each week for me?
= HAPPY DAN
So my advice
Do some shit for YOU today
And if not?
(If your struggling for WHAT to do, feel free to say I’ll give you some suggestions 😈)read more
7 Tips To Kick Procrastination In Its Stupid Fvcking Face
I shared this on my wall some time ago, and as I’m totally chilled AF (earned, check out comment #1 lol) felt this was a useful post for those who *maybe* need a bit of a nudge to do the things 😉
It’s a right bell end isnt it
We all – to one degree or another – suffer from it…even me lol
Which is why, considering it’s Sunday, I’d thought I’d share with you how I get shit done
These 7 little things I’ve done for a period of time that’ve worked really well.
(Oh And I came up with seven because everything has to be seven when you’re doing things on the internet. lol)
Shall we then?
One: The 3 Second Rule
I learned this from a filmed called ‘We are the Millers’. In the story, the main dude is talking to a younger boy who’s got a lady he likes – but too scared to talk to her. He basically says ‘you’ve got three seconds to catch your breath and go ask her out’.
And it’s no different when it comes to doing stuff in business. If you come up with an idea, a concept or a thought where you think ‘fuck it – I want to do that’, you’ve got three seconds to talk yourself out of it.
So what do I do?
In those 3 seconds, I’ll quickly message someone who can help me with it, I’ll write a post on facebook or I’ll call one of my team members and say ‘fuck it we’ve got to do this’
Bless them, both Tega my second in command and Dex my mentor have been at the mercy of the 3 second rule numerous times. I have an idea and I simply take action.
Imperfect action is the key to success. Most of the things I’ve done, I’ve had no idea what i’m doing.
I’ve just given it a go and figured it out as I’m going along.
Two: The Dentist Appointment.
If you’ve read my book you will be familiar with this one – it’s so simple but it WORKS
I learned this from one of my very first coaches, John Logar.
A Bit unusual but if you go to the dentist, you block out 1 hour of your time. That’s one hour you’re doing absolutely fuck all. Why? Because you’re having your fucking face drilled 😉
No calls – No messages -Nothing.
When I had my marketing agency, we blocked out one hour everyday (even if we didn’t need to) for new business development. And as a result, we built a huge business pipeline which is why I’ve managed to scale up so quickly.
Before I knew it, we were making $50-60k a month. I’d recruiting team members to help and I was working just 2-4 hours a week.
Use time blocking, turn your phone off, and get focussed. Use an alarm to tell you when to start and when to stop. This is extremely important for getting shit done.
Three: My Sunday Braindump & 3-5 System
This is the productive section of HTBFA and if you haven’t bought my book yet… it’s about £10 on Amazon.
Equally this is the basis of my ‘I GET SH*T DONE’ planner which is a physical thing which you write in; was a bastard to make but it’s awesome
Save me going over old ground, here’s a snippet from ‘How to Be F*cking Awesome’…
‘As I’m a simpleton, I get rather frustrated and overwhelmed with all the shit in my head. So I decided to do a brain dump. It took me 2 hours and resulted in a mammoth list of 169 things to do. I thought fuck this I’m never going to get this done – this is what most people do – they remain overworked, bitter fuck whitts. You my friend are not a fuck whitt. ‘
Keith, one of my personal training clients at the time taught me a really simple system – not just that, but keith had a business that turned over 40 million a year, had a wonderful house, wife and lifestyle – I wanted to be Keith.
The simple system was writing a list. A list with no less than 3 and no more than 5 important things I need to do for my business. And then I rank them.
One: Super Important (tasks only Dan can do)
Two: Important but doesn’t need to be done now.
Three: Not time bound (someone else can do it)
A lot of people try to do multiple things all at once on different days. Here’s a sample of a typical ‘Dan Week’…
Monday – Planning
Tuesday – Coaching Calls
Wednesday – In person meetings
Thursday – Copy and content creation
Friday – Marketing
Saturday – Social Media
Sunday – Free Day
This is one of the easiest ways to get shit done. If you know each day has a specific theme, it’s super easy to stay on track.
I have goals written fucking everywhere. Little business cards with my goals written down which I’ve stuck everywhere round my house. Everything I do always goes through my filter:
Am I being a busy fool or is this moving the needle?
If there’s something that’s kinda working but really isn’t doing anything to develop my business, that’s just being a busy fool. You’ve gotta be honest with yourself. The filter is based on the art of Kaizen – continuous movement.
I don’t try and smash out crazy to do lists or goals – everyday I ask myself ‘am I moving the needle towards the bigger goal?’
Simple but easy to avoid.
Six: Punishment VS Reward
When was the last time you truly rewarded yourself or punished yourself?
Case in point, by Friday I had everything I needed to do done – content created, emails sent, social media posts written. In my head I’d ticked off a shit ton of priority 1’s.
So as had the whole weekend off and fucked around on jet skis with my old friends from school
And I said to myself, If I didn’t’ get the work done, I wasn’t going to go out to sea. It was that simple.
(And I would of been letting my friends down)
It’s all about becoming self reliant and self aware. Be honest with yourself and if you struggle, find yourself
An accountability partner
A coach or mentor
Join a paid group like EWD
Social proof – whack your goal on social media and hold yourself accountable
Be responsible for your own fucking life. Which brings me nicely onto the final point…
Seven: Take Responsibility
If you’re procrastinating and not getting shit done, that is 100% your fault. If everything is going well and you’re making money, you’ve got a great relationship and your physique/health is on point, that’s also your fault.
Where you are right now is 100% your fault. No one else’s. You can influence exactly when and what happens to you. And to influence it, you must taking action.
That’s it. Seven tips and a couple of resources (if you want them). All you need to do is re read this, take notes, pick a few points to work on and take action.
Hope you find that useful, equally if you have any tips share them below – it all adds up!read more
Motivational Quotes and Whatnots
DO MOTIVATIONAL QUOTES WORK FOR YOU? (And what do you think when you see them)
Had an interesting conversation earlier with a friend who mentioned seeing motivational quotes from a life coach who was maybe 22/23 at best
I joked back saying it’s funny when you see ‘Instagram models’ sharing something quite aspirational while bending over and arching their back like a stripper
Sometimes you look at them and thing
‘What the absolute fuck are you doing sharing that’ lol
(Especially if the imagery or that persons background is utterly incongruent)
Equally there has been times when I have seen a quote or saying and BAM hit me at exactly the right time and made me thing about things in a different way
What about you
Use em yourself?
It’s so prevalent in the entrepreneurial world I’ve never given it a moment of my time therefore thought it would make for a good discussion….
What say you?read more
You Don’t Need Another Plan
What I mean is:
ONCE you have invested…
ONCE you have skilled up…
ONCE you have had the clarity you need…
IF you are using the fact you need another one of the below to get ahead
Start doing THEN invest in more as/when you need
(And if you want to give me £1000 for a consulting session, be my guest! 😘)read more
When You Were Younger
What did you want to be when you were younger (and share ‘young you’ pics fro trolololz if you dare)
This was me at 31
If just quit a slightly intense relationship (now friends again, me and my weakness for ladies that lift lol), my job as a PT back in london
Had (I think) 5 grand cash saved and a few empty credit cards
Since I was 19 all I had wanted was my own gym
Had – of course – no fucking idea how to do that lol
Anyways I ended up maxing out 6 credit cards and getting my my first one in Somerset
(Have a few now – still running and not by moi – automated AF)
Then I wanted to be a copywriter
Then own an agency
Then an author
But if you go waaaaaaay back to my teens (bar wanting to be an astronaut as a kid) I wanted to be an engineer
An aerospace engineer to be precise
Did my A-levels (non UK peeps higher education from 16-18) in double maths, physics and design…
Was accepted into a 4 year degree to design planes n engines n wings n shit then (because needed to for family reasons) went into work, then headhunting and the rest is history
Goes to show that you can always change
Don’t have to be doing in the future what you are doing now
Can always retool
Can always change
Just takes a bit of effort eh?
Anyways – are you doing what you set out to to?
Had your life taken the path you expected?
What’s your story?!
(And see if you can beat shiny chest dan for an old school pic!)read more
Two Methods I’ve Used To Change My Life
Two simple methods I’ve used to change my life; and how YOU can use them to change yours
There’s a question I get asked all the time
‘Aren’t you worried about about dying?’
(and that’s really asked not internet BS post ‘people always ask me’ blah blah fuck off lol)
My hobbies include motorbikes and jet skiing; the ones I have are massively overpowered and ridiculous fast
I plan to add free-fall skydiving (the goal is wingsuit), drag racing and paragliding in 2019/2020
Nothing much scares me
I don’t fear death in the slightest anymore
And as a result I feel a peace that I’ve struggled to find since a young lad
Let’s face it we all have the thoughts where we thing ‘no one thinks like me’
We all question our choices and past and run the ‘what if’ scenario generator in our minds
Ya know what?
Soon as I STOPPED that – I started growing
I started enjoying life
I started LIVING
If you spend your life over analysing, constantly worrying or in fear you are using up a fuck tonne of mental energy that COULD be used to create the life/business/body/relationship you want
Instead of squandering away the most precious resource you have – your time – on shit that does nothing for you
There’s two zones that you need to, IMO, move towards
In the what it zone
I would advise, depending on your tolerance to risk, moving towards the ‘fuck it’ or ‘plan it/do it’ zones that I spoke about in CWD earlier
The ‘fuck it’ zone?
That’s my happy place
If I allow myself to think too much I simply talk myself out of it
1. Get an idea
2. Act on it
Generally go with gut feeling and majority of the time it works out
Sometimes it doesn’t and fucks up spectacularly
But mostly awesome
This is good for the procrastinators amongst you
You don’t nee another plan/blueprint/course/coaching call you simply need to fucking ACT
The ‘do it’ zone is better for the overwhelmed amongst you
Y’all gonna need a bit of time to not stress yourself out; get a plan that doesn’t overwhelmed you together that ISNT perfect but DOESNT stress you out
Doing something daily that moves the needle is you’re bag
Stop trying to plan EVERYTHING
Get an idea
Get a basic plan/framework
Adjust workload up/down as needed
Ultimately both work and you DO need to work to achieve better things and stuff and businesses and lives and bodies
– nothing good comes easy –
But as soon as you stop worrying about what could happen and just start fucking living and doing and enjoying the journey and NOT the destination?
You will be amazed at how (relatively) quickly things change for the betterread more
Want to know how I get more done in a week than most do in a month, AND have fun doing it?
Then do me a favour? Whack your details in below - and I’ll send you an email every day for 7 days straight telling you exactly how I #getshitdone; all while working less hours, making more money and actually having a life!
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