I have lost count of the amount of times I have spoken to some truly talented people,who have this ‘great idea’ that they have been working on for months, if not years.
Yet I have never seen it:

• could be a book
• could be a digital product
• could be a physical business

But it stays in the planning stages for, well, ever.

These are the people that are going to look back one day and think…

‘CRAP’

Why didn’t I just do it?

So far,on my travels and having met all the clever and successful peeps I have,none of the buggers really had a clue that they would be doing what they were doing now.

They took an idea, did some research, then went in…
#ballsdeep

I have in the last year set up a total of 8 business ventures, and 4 of them (gym/studio, iamthefitnesscopywriter.com, Coffee with Danand my coaching business) have been a success.

The other 4?

Meh.

Went nipples north.

The thing is I used to be attached to failure -when things went wrong I thought I was a screw up.

Now?

I have a simple system.

I give myself 12 weeks / 90 days to do the following:

• research
• launch
• make a profit
• automate
• step back

If after 90 days I’m doing too many hours, it’snot profitable and quite frankly if it’s annoying me?

I tank it.

Shut up shop.

Move on.

There is no emotional attachment to it -I mean you can’t hit a home run every time right?

12 weeks, 3 months, 90 days -from start to finish.

Easy and peasy.