It’s Never Too Late To Make It

You don’t want a “Dan” in your industry

Might seem like a strange way of starting a post, But let me explain

What I’m about to tell you?

Probably the most important thing I know and try and impart

Taking action will get you ahead quicker and more effectively than any other technique or strategy that exists

There, I’ve said it, its out

“The Magic bullet”

The “One Weird Trick”

“The Golden Key”

Everything I’ve achieved?

Everything I’ve earned?

Every success I’ve ever had?

All comes down to:


See an opportunity – take an opportunity

And that is why YOU don’t want a “Dan” in your industry

A “Dan” will see an opportunity, take action and make bank while you’re still wondering if it’s even an opportunity

It’s what I do, It’s how I’ve built all my businesses

See it
Like it
Take it
Do it

If you take nothing else from all the emails I ever send you?

^^^That is gold

(And of course you have to have skills/talent/something useful to sell…that goes without saying – and don’t think you’d be on my list if you were the sort of scammy douchebag who does such things)

But enough about that, and more about this

Today is your last chance to grab The How To Be F*cking Awesome System for the frankly, stupidly low price of £595

After that it’s going up to £995

Maybe more.

And I don’t say that just to try and strongarm you into getting your credit card out

I think you know that’s not my style

I say it because it’s true. Check back in a few days and I promise you the price will be up around a grand.

That and when we made this available before people thought I was making up what’s on offer.

Wondering why?

There were so many pieces of training, resources and bonuses included (all of which have been kept inside the course so you get access to each and every bonus offered before) people simply didn’t believe that so much could be offered for such a low rate.

Because really and truly, we’re not just talking about another internet course that promises the world but only delivers meh…

We’re talking about


Distilled down into easily digestible “chunks” that you can implement simply into your own life and business

How do I put a value on that?

I can’t

But what I do know is that I’ve seen courses that don’t even come close to The HTBFA System selling out for £2000 +

So realistically, I could charge that and then some for this

But I know that would put it out of reach for a lot of people that would benefit from it
So a price of around a grand is is a steal

A price of £595?



It’s like that for a reason

That reason?

I know that the people who will make the most from this?

Are the people who are prepared to take action quickly

Like I was saying earlier

See it, like it, take it, do it

Those are the people that HTBFA is truly for

So I wanted the barrier to be as low as possible for them – for the last time – and at a time when you likely HAVE time to invest in you


Even if ALL you did was consume 30% of this system and implement 10%

(Which would be daft, but there are people who do this.)

Do I think you’d be in profit?

Without a doubt.

Clearly I want you to do more than that.

But worst case scenario –

Implement just 10% of HTBFA and I’d be amazed if you weren’t in profit in 8 weeks’ time.

So the question to ask yourself is:

Do you trust me to give you ALL my tools PLUS all I’ve learned (which has cost me a legit 6-figures+) to get where I am now, AND at a fraction of the cost?

If the answer is yes?

Click here to get started now:


P.S. £595 as a lump sum might be a bit of a stretch right now

There is ZERO ‘tax’ for instalments

In fact, I’m putting my trust in anyone who does this

If you want you can do 4 x payments of £150

Can’t say fairer than that:

How To Be F*cking Awesome System

Thinking about The How To Be F*cking Awesome System?

Well that’s handy

Because today I wanted to tell you a little bit more about The How To BE Fucking Awesome System

Or, more importantly, what you’ll gain access to when you invest.

Firstly all of the below modules:

– Work out what “Awesome” means for you – then make it a reality
– Build a profitable business
– Mindset tips
– Work out what to make and how to sell it
– How to make your business FUN
-Discover how to write words that sell
– Create your ideal lifestyle
– Learn how to gett out of your own way and GET SHIT DONE
– How to leverage social media
– Product creation
– Launches
– Level up your biz and personal life
– My own particular take on sales aka “The Meredith Method”
– Become more productive than ever

12 Complete modules on everything from Getting Shit Done to Outsourcing and everything in between.


Loads more


P.S. As you might know, last year I moved from The Sky Lodge in Brighton, back the West Country.

While I was packing my Brighton life into boxes I got a chance to get all the books, courses and trainings that I’ve invested in together.

Guess how much I’ve spent investing in myself?

Go on….

Just over $70,000

(it’s in dollars because I just couldn’t find anything good UK based at the time and ‘learned my trade’ stateside – don’t seem to be as shy as us Brits about wanting to be more successful it seems! #shykidsdontgetsweets)

And that doesn’t even include all the mentoring and coaching I’ve paid for.

If you add that in?

Hundreds of thousands.

Honestly, it shocked me a bit when I worked it out. I thought “could I really justify spending that amount of money?

But then I realised. That $70,000 grand I invested in myself has paid off time and time again.

It is literally the cornerstone that ‘PLANET DAN’ is built on.

Without it, I probably wouldn’t be here writing this email.


Probably wouldn’t exist.

So it’s not a case of whether I could afford to spend that amount of money, it’s really a case of “Could I afford NOT to spend that money?”

You might be thinking the same.

“Can I really afford to invest in The How To Be Fucking Awesome System?”

But here’s the thing, you’re not investing in a system.

You’re investing in YOU!

The price?

Just £595 or 4 payments of £150

That’s it

Nothing hidden and all to discover

So ask this instead “Can I afford NOT to invest in myself?”

If the answer is no?

Then say YES to YOU and dive in here:

How To Do The Sh*t You Say You’re Going To Do

Simple, but so fucking easy to talk complete and utter shite to ourselves isn’t it?


So how DO you do the things you say you’re going to do?

Well I have figured out 4 areas you need to cover to achieve more from life

1. A goal

Simple but most people fuck this up; they either come up with some crazy-assed goal that they don’t achieve and get crushed, demotivated and tap out…

…or they totally lowball it and achieve what at best can be filed under ‘meh’ and wonder why they don’t achieve X or why and again

Tap out

So when it comes to setting a goal; make it simple;

Something that you COULD achieve IF you stretched yourself 5-10%

That’s it

2. Social Accountability

There are but a few folks who are disciplined enough to do what they say

I wasn’t

On some areas of life I am less so (and actively working on it hence *this*)

However this does take time and for most people social accountability is extremely powerful

Yes you can tell a friend or partner

A coach or mentor is another viable option

However I find posting things on social media and saying what I’m going to do is best because:

a) if I don’t keep my word it makes any subsequent sales or marketing activities less impactful

b) I don’t want to look like a twat

So today we are going to leverage social media – because you don’t want to look like a twat, do you?


3. Specifics/deadline

– What is the thing you are going to achieve
– When are you going to achieve it by


4. Emotional attachment to the goal and NOT the outcome

Now you will have heard me – and others – talk about ‘not being emotionally attached to the outcome’

That, is still true

(And coming from a hardcore corpse sales background, this was HARD)

However you DO need to be emotionally attached to the reason WHY you are doing the thing you are doing

Make sense?

Even simpler – WHAT IS YOUR WHY’S (plural)

– What is the altruistic reason you want to achieve the goal (family, spouse, charity etc)
– What selfish reason do you want to achieve the goal (looks, treats, holidays, status, etc)

If you define those four and DO THE WORK

You’re good to go

Dominate Your Newsfeed

If you are looking to come out the other side of all this craziness ahead of the game – now is the time to go all in on organic social media.


Everyone is online.

Everyone is bored.

Everyone is scrolling away.

All looking for something to plug into.

If you can take the time now to go hard and capture that attention

Even if you’ve had to put the brakes on your business due to shut downs you can get yourself positioned for re-opening and be bigger and better than ever before.

Already selling lockdown-friendly products and services or pivoted what you offer so you could keep going?

They aren’t going to sell themselves if you don’t talk about them.

It’s really as simple as that.

If you choose now to show up consistently for your audience.

Be the steady voice.

The place they can trust.



Take their minds off some of the crap that is weighing them down, it’ll pay off BIG TIME.

Not really sure what you should be posting, how to post it, where you soul,d post and why the fuck people would even want to pay you attention?

You’re in luck.

If you want to build a solid fan base who loves you and what you do, social media is one of the best ways out there to do it.

Especially if you have more time than money which is a situ a whole lot of people are finding themselves in right now.

This whole Planet Dan “thing” has developed through social media.

Completely organically.

Over the last 6 years, my ad spend has been £0.00

Will that change in the future?

At some point I’ll possibly run some ads.

For now? Nope!

Coffee With Dan has over 16,000 people in.

16,000 GOOD people.

People who engage, share, support and inspire.

People who – beside the occasional rare numbnuts – don’t spam the fuck out of the group and cause trouble.

People who I enjoy spending time around.

From CWD’s small beginnings has developed a 7-figure business, a thriving membership community that takes things to a whole other level, book sales in the hundreds of thousands, courses that have transformed peoples lives and businesses and so many great opportunities.

All through organic social media.

I’ve earned my stripes for sure.

This…it’s taken time.

It’s taken graft and genuine care.

I’m not gonna promise that you can go from zero to achieving everything I’ve achieved in 6 weeks.

Or am I going to say you’re going to have just an easy time of it as I’vew had it.

Let’s face it, there are BIG changes going on in the world right now so it would be disingenuous for me to make big promises based on my experience.

There is going to be a different trajectory in the growth of your reach and the income you generate from it.

Depending on how things go and what industry you are in, things could go faster or slower.

What I have found is the best ways you can create a MASSIVE impact online.

The SOLID principles that never change.

Because people – at their core – are human.

So no matter what is going on in the world.

You can always rely on humans being human.

And if you know how to work with that, connect with them and serve them well?

You have the power to influence and create a positive impact in this world.

I’m not gonna show you any sneaky tactics.

I’m not going to tell you how to hack the system.

I’m sure as shit not going to tell you to schedule and automate the fuck out of everything.

Because all that sneaky bollocks and techie magic only screws things up.

You get ahead for 5 minutes till you get caught out and shut down because you’re playing in someone else’s sandpit.


You spend so long trying to do it the easy way without putting the work in, you don’t build up that genuine connection with your audience, you don’t understand what makes them tick, they know you don’t care about them and they rightfully reject what you offer them.

As always, I’m here to share with you the shit that works…and keeps on working.



So you can succeed and profit for a long time to come.

Instead of jumping from bright shiny object to bright shiny object.

Here are 5 things you MUST do to dominate social media in 2020 and beyond.

1. Commit to consistency

Heard me talking about consistency time and time again?

Well I’m gonna keep on talking about it because it really is that important.

You NEED to be consistent in the way you show up.

For your productivity – because consistency creates a habit

For your mindset – because it’s harder to get started again once you stop and you get all those shitty self doubts

For your audience – because you need to be a stable presence.

You need to connect with them.

Show them again and again what you’re all about.

Expect them to only see a fraction of what you’re posting and be there at the time when they are ready, willing and able to buy.

2. Give a shit about your audience

If they are giving you their time and attention, you should return the favour.

It’s called social media for a reason so don’t expect to just blast out your stuff and run.

The added bonus is you get to really know who is in your world, what they need and what drives them so you can create packages and offers they actually want.

3. Be infotaining

You want a mixture of entertainment and information that you’re posting as well as the occasional straight up promotion

Too much of one or another and people tune out.

Dull, predictable, seen and heard it all before.

Plus have you seen the state of the newsfeeds right now?!

Corona, conspiracies and lockdown galore.

People are uncertain, lonely, drowning in lonlieness and surrounded by crazy.

Bring some positivity, support and guidance into their feed and you can make a real positive impact – for them and for you.

4. Be YOU

You’ll drive yourself loopy if you try to be someone else.

Best you can do is a crappy second rate version of someone else’s personality that the whole damn world can see through.

Don’t get sucked into the need to copy “what successful people do” just because you’re scared and stuck comparing yourself.

Model what other people do and put your take on it for sure.

Just don’t try to be someone else.

It never works. If feels bad and you’ll only attract people you’d never get on with and wouldn’t even like you if they knew who you were.

Whatever personality you have – there are people out there who will love it.

Show up YOUR WAY and let the people who love you find you.

5. Share your story and your peoples stories

Storytelling is one of THE most powerful things you can do to grow a following that is truly connected to you and rooting for you to win.

It’s how we have communicated information since the dawn of time because stories stick in our minds.

Stories take ideas and concepts and turn them into something real and tangible.

They help us connect and they help us find the places we belong.

It CAN be intimidating to put yourself out there to start with but the more you do – the easier it gets and the happier you’ll be to be even more you.

Sharing stories of clients and group members you want to highlight is a great way to make your people feel seen and valued, and showcase how you help people too.

Combine these 5 things and you have a recipe for long term success whatever the platform.

Because you’ll have a strong audience that will follow you wherever you go and you’ll stay top of mind and top of their feed.

This ^^^ right there has been my advice for years.

And it will still be my advice for years to come.


Because it works.

It builds your following.

It maximises your reach.

It creates real connection and leads people to buying the things they want and need from you rather than anyone else.

You Can’t Escape Your Own Head

What goes on in our heads impacts EVERYTHING

You can’t escape your own head.

Believe me, I’ve tried.

(It was called ‘Grey Goose’)

The ONLY thing you can do is work with what you’ve got so that it fires you up instead of bringing you down and getting stuck in the cycle overwhelm, procrastination, limiting beliefs and self-sabotage.

First thing I’ve gotta say is no fucker is immune to this.

Not me

Not you

Not that motivational coach with the perfect life and a perma-smile

Being a human – it’s hard work.

Just because normal everyday existence of being a human isn’t punishment enough.

Some of us decide to become entrepreneurs


Crazy hours. Check.

Hard to connect with people not like us. Check

Opening ourselves up to massive criticism. Check

No guarantee of income. Check.

Daily battles with value and self-worth. Check

The list goes on.

No wonder most of us are tapped in the head.

Depression, ADHD, bipolar, suicidal feelings and more all effect a higher number of entrepreneurs than they do the general public.

That’s a fact.

If you’re going through things – know you are not alone.

Even at the lighter end of the scale

Stuff comes up.

We hold ourselves back.

We worry about what other people are going to think

We self sabotage every time we get close to our goals


The greatest tool we have – our brains

Is the one thing that truly works against us to stop us progressing.

With that in mind – here’s a few of my top tips for taking control of your mindset

#1 The power of the braindump

As I say, what is in our heads is what holds us back.

More often than not, we get so preoccupied with life and business that these thoughts start to fester away in the background without us giving all that much thought to them until they turn into massive monsters that blight up with procrastination, overwhelm, fear and more.

The first thing you need to do to tackle mindset issues is to get them out of your head and know what you’re actually dealing with


Regularly keep your head clear of all the junk and crap it picks up along the way.

You do this, with brain dum

Some benefits of doing regular brain dumps?

1. Ideas

I’ve had some epic ideas because (for me) I actually am present with my own mind
That and the looped music helps ‘distract’ my brain and my subconscious can do its own thang

2. Problem solving

Similar to above – I’ve been able to come up with:
– copy hooks
– solutions to business and personal problems
– rationalise relationships (stick or twist)

It’s been very useful

3. Less rage/generally a bit nicer

I’m simple less angry
Don’t tend to go from 0-100 much
As a rule calm
– for anyone who has followed me for a while, this is novel eh –

4. Less stressed/sleep better

I go to bed kinda ‘empty headed’ now and as someone who’s mind NEVER SHUTS THE FUCK UP….sleep has been a bugger
Less so now

Here’s how it’s done…

1. Do a FULL brain dump BEFORE you switch off, get that shit out of your head and LEAVE IT

2. If you have a problem or something you need clarity on? Write it on a piece of paper to take with you – look at it at points

3. Either NO phone or on airplay mode

4. Have either a looped song, movie score or something like natural sounds (I like thunderstorms) on music

5. Take a book – paper one – with you that inspires you or is of interest; something you WANT to read as opposed to HAVE to read

6. Go buy a a pen and notepad, and a bottle of water (clarity dehydrated is nigh on impossible) and take em with you; any ideas that come up and


Not on your phone, go analogue

Then either a) go to a location where you don’t speak to anyone (I have a special place socially distant…you have to climb a cliff to get to it lol) or get yo ass locked in a room

#2 – Knowing when to go #ballsdeep & knowing when it’s time to pull back

As I say – entrepreneurs are a special bunch

We will give it all we’ve got and then some on top

And what happens is we will keep going and going and going until we break.

And when we start to break we keep pushing harder to punish ourselves and catch up.

It takes some time to learn to recognise the signs.

I have broken myself plenty of times in the past

Me personally?

I’ll see shifts in how I’m working, how I show up and the content that I put out.

Over time I go from full on content machine to full on sillyness and everywhere in between.

And by learning what makes Dan tick, I’ve come to see where I need to ease back, take a change of scene, mix some more fun stuff in my life if it’s gone a bit work heavy.

This is something I can’t give you an exact image of because it loooks a little different for each of us.

Here are a few signs to watch out for that give a hint it might be time to pull back and change things up before you burn out

– You content gets massively serious and dry OR you can’t do serious content and it’s all fun stuff

– You’ve stopped things like going to the gym and date nights because you’re constantly busy

– Your sleep pattern has shifted and you’re suddenly crashing early or waking up in the middle of the night

– You’ve been doing lots of videos, webinars and lives till now but you just can’t face hitting the button

– You’re suddenly eating everything…or nothing

As I say, how this shows up is individual.

If those come up, evaluate what you’ve got going on and how you can mix things up before you take yourself down.

And if you do go down – take a think back to how you were working and if any sign showed up so you can add them to your personal list of red flags

#3 – Remind yourself you’re actually fucking awesome

It’s EASY to crack on when life’s good; posts flow, deals seems to land with ease, shit goes your way

Then life goes – ‘Hold my beer’ – and decides to fuck with you

That’s when you want to say ‘fuck it’

– quit making the calls
– stop making the pitches
– gives less fucks about yourself
– ditch the diet and training
– content no longer gets created

And so on

I know because I’ve been there in my past

Staring in the mirror

Looking at my reflection thinking wondering what’s the point of going on anymore

THAT is the make/break point

When every fucking fibre of you is saying ‘stop’ – especially when you have every right to

When you take a step THEN?

That’s when you reach a new level of resilience and tenacity that you didn’t think you had

You find a gear that may not be the fastest or the most efficient but it’s has power and it grinds you through the shitty terrain and on to smoother roads

I have consciously decided to spend a lot more time on my own without electronic devices, people or any form of stimulus and aggressively work on my thoughts

Everything from triggers to limiting beliefs to self-sabotaging behaviours I have gone through each and every fucking and examined why I do the things I do and ask one simple question

Does this serve me?

For starters I have learned that you can ALWAYS find a positive even if it FEELS negative, and you will get what you focus on

Now I mentally walk through and WRITE DOWN (this is key btw) all the positive things that have come from the encounter, issue, relationship – whatever it is

And when I find myself on a little negative feedback loop?

I have them on my notes on my phone and if I find something shitty bubbling up with regards to whatever situation it may be?

I just read the corresponding note

Another thing I have found is that pain IS temporary IF you take action; don’t get me wrong when life throws you a curveball you are allowed to feel crap and throw yourself a little pity party..

But ONLY a little one and ONLY for a little while.

After that? The KEY thing to getting over setbacks is ACTION

Sitting around feeling sorry for yourself doesn’t do shit, and as hard as it may be? What you need to be is DOING and NOT thinking in times like this. Brilliantly, the more action you take the better you tend to feel as time goes on

#4 – Have A Support Network

Think you can just go it alone?

That we should have it all handled because hey, everyone else does

On top of all that

We beat ourselves up and we put ourselves down and we just don’t think we’re worth it.

We don’t think that we are worthy of help.

We don’t think that we deserve to be cared about.

We don’t think that we deserve support


We think that’s our job and our job alone.

So it can be so hard to ask for help, share the load, and delegate.

We take on more and more and more

Carrying a bigger weight on our shoulders

and I’m telling you now

if you carry that weight

if you keep on adding more and more stuff without getting any help without having any support without having people to help you figure things out,

It is going to break you.

Some point somewhere along the line that way is just going to get too much and it’s going to absolutely crush you.

The alternative is getting a support network in place

Support inside your business and sport outside of business because both sides are just important

and both areas are areas where you’re going to have things come up.

You’re gonna have problems, you’re going to have issues

If you try and do it alone You’re an idiot.

Yet, it’s something that we have a habit of trying to do.

We try to just deal with our problems

We are the problem solvers after all

We try to find the answer & a way forward figure it all out.

Because if we don’t, who will?

We convince ourselves that it’s not a big deal

We can handle it

That other people have got bigger problems

And if we just keep on pushing will find a way

So we push and we push and we push until we break down

And none of that is necessary

The thing is

On top of thinking that we should be able to deal with everything.

That we should be smart enough to do it alone.

You NEED to have support in place to actually be provide practical help, smart guidance, emotional support and different ideas is key to seeing you through whatever comes up.

Combine support with your own tool box of times and tricks to help you recognise what phase your mindset is in and the kind of action you need to take to get the most out of it and you can really power yourself forward

Even during times when most other people would fall apart.

As much as I’m a practical Get Shit Done & fuck anything that’s gonna try and stop me kind of person.

Without the mindset part?

Game over.

There’s only so much a person can grind through whilst fighting their own head.

I know there are a lot of people struggling right now in the mindset department.

Even if business is operating just fine and works in lockdown, the whole isolation thing, fear for the future, missing family and trying to look after dependents takes its toll.


You got this.

And we

A.K.A. me and the Planet Dan Team

We got you.

And we’ll be doing as much as we can to bring you all the best of our knowledge and skills to keep you going, and getting the best results you can even through trying times.

All we ask is you let us know when you find things useful and go take action on them.

Story Time With Dan

Are you sitting comfortably?

Then I shall begin…

A few years back, before I was mega successful (lol), I was a strip club manager. A properly broke strip club manager too.

Now you might think that’s a cool job. It’s not. It’s a crappy job.


One night I ended up dressed in bin bags (it was a makeshift ‘bio-hazard’ suit) up to my knees in ACTUAL crap. Yours truly was clearing out a blocked tank known as a ‘macerator’ that was full of, well, crap. (Have I said “crap” enough yet? Lol)


Because it needed doing and no one else would do it.

Sure, we could have waited til the morning and got a plumber in to do it


If it didn’t get done RIGHT NOW, the club was shut for the night.

And if it was shut for the night?

The dancers, the bouncers, the bar staff, me – basically everyone

Wouldn’t have got paid

Not a penny

And that couldn’t happen

We all NEEDED the money

So, I did it.

Not my best ever night.

And while I was wading around in other peoples used dinner, I started to question my life choices


I was about one turd away from walking out and saying “fuck it”

But I couldn’t. And I didn’t.

You see, at that particular moment in my life?

I was skint, like, my Mum and Dad were sending me food vouchers skint

I needed this job

Anyway – I eventually cleared the blockage, climbed out of the tank, binned the bio suit and got myself cleaned up.

When something unexpected happened.

Something I will never forget

One of the dancers strolled over to me and pressed a £10 note into my hand and said “Thanks Dan”.

And that “Thanks” meant more to me than my wages for the night.

See, the thing that makes me happy more than anything?

Is helping people

Helping people achieve things they can’t by themselves

Helping people get out of their own way and “do the thing”

It’s just what I do and it’s what brings me joy

Anyway, back to the story

That £10 note?

I’ve still got it

In fact, it’s on my ‘wall of weirdness’/library thats behind me as I type this.

Like I said – at the time?

I was skint



I was, essentially, a poor

Every night before work I’d hang around round the back of pret waiting for them to bin the sandwiches they hadn’t sold just so I could have something to eat

So 10 quid at that point?

Was massive

Could have made a real difference for me for a few days, It could have fed me for a few days.

But I decided there and then

“Fuck That”.

That £10 note was the last handout I’d ever take, if I ever needed to spend that, it was game over.

I’d forget any dreams of “making it” and go and get a 9-5 and live my worst life.

So I didn’t spend it, I used it as a reminder that however tough things got, I wasn’t up to my armpits in someone else’s shit, and cracked the fuck on.

And it was that day that drove me to do all the things I’ve talked about the last few days

All the things I’ve achieved? All the times I’ve pushed myself beyond what was sensible?

All because I was never gonna let myself get back in a tank of shit.

Since then? Again without sounding like a show off?

I’ve learned a lot


I’ve helped a lot of people

And a couple of years ago I was reflecting on the journey.

All the things I’d learned, the mistakes I’d made

And I realised I wanted to build my ‘signature system’

I wanted to bring EVERYTHING I’ve learned together so it can help AS MANY people as possible

So that’s what I did

I built the “How To Be Fucking Awesome System”

And it brings together pretty much everything I know about business and life

Things like:

social media
tribe building
content marketing
branding and positioning
product creation
creating a recurring revenue stream/membership sites
overcoming procrastination and overwhelm
growing a team
systems and structure
balancing the 4 pillars (health/wealth/productivity/connectivity)

I told you I learned a lot eh?

It brings together the best of what I know

Shit that works

Shit that doesn’t

And I left NOTHING out.

Over the years I’ve invested hundreds of thousands of dollars into my education and more importantly, I’ve spent 7 years actually DOING this stuff
Turning up day in and day out to GET SHIT DONE

And it’s all in this course


It’s the nuts even if I do say so myself!

Now, this hasn’t been on sale for about 18 months, but later on this week we are opening it up again so that you can (if you want to) benefit from the stuff I’ve picked up since “macerator day”

Wanna know more?

Good, coz I’ve plenty to tell you this week, right here.



P.S. When The HTBFA system was last available – it turned out to be our most popular “thing” ever – So keep your eyes peeled over the next few days.

It Gets Easier Everyday

This is the part that many simply don’t share

Every day – especially when you start out – is hard

It is hard for a while, longer than than you think, and utterly not straight forward

Pretty much every ‘blueprint’ or ‘business plan’ is a best guess – hopefully according to previous experiences

You have to do the work
You have to adapt it for you
You have to stay the course

The amount of time things take to achieve people massively underestimate

It’s quite fun having been around a bit

I remember seeing a post from someone who was a fitpro maybe a few years back with their ‘million dollar blueprint’ they were touting

They have not made a million dollars lol

Because if my hearings issues as a kid, I developed a RIDIK visual memory

I remember the things and stuff

What people day they achieve is often grossly over estimated

What I have now is (if you want to look at another way) slow and boring and at times tedious

Same things
Done daily
Improved over time

That’s it

Of course life and business gets easier if you improve over time

But it takes time

And probably gonna take a bit more time right now with what we have going on globally

Hence maybe be wary of those who are relatively new on the scene of that aren’t open with their past

They may be good

But more often then not many of their claims are a little bit ‘glossy’ and their background a little bit wallpapered over

Look for those who have shown a steady degree of progression – it’s amazing what people say that do but can’t (or that they are shady humans masquerading as ‘doing good’ now…)

Yes you can achieve many, many of the things you want

Just understand that it’s gonna take a bit of time and effort

That’s it

It does get easier

Ya just have to do the work

It’s Never Too Late To Make It

Earlier this year – 6 years ago – I opened my first **official** business

I’d been self employed/consultant/minor shareholder in previous biz before…

…but this one was all me, all in, zero fucking safety net

4 maxed out credit cards….

One loan…

Selling all my shit..:


My first venture?

A PT studio

That 500sqft little cube where it all started

I was 33 at the time

(And this is what I used to look like)

And if you would of asked me if I REMOTELY thought I’d be doing ANYTHING like I’m doing now?

I wouldn’t of laughed at you

I would of been quite confused and politely changed the subject because I would assume you were talking complete and utter shite


This next bits gonna sound a bit depressing thought – but bear with me

This (I hope!) isn’t one of those woe is me look at me now kinda posts

Just how it was

I’ve shared before – and I’ll share again now but I:

Never felt Good enough
Never felt worthy of love
Never liked (let alone loved) myself

^^^ all things I happily buried deep down

You would of met a happy and relatively (on face value) chipper cheeky chap

But was all a happy little facade I kept up as I didn’t want to be a burden – far easier to bury shit deep down eh?

For me I always thought if I achieve something with my life – be a somebody – maybe then I’d be happy

Fuck you Dan – you’re NOTHING was a regular musing

Therefore =


If you work, if you achieve then MAYBE you will be. ‘Worthy’

^^^ that was my logic

So with pretty much zero clue how I was going to do anything

I started doing stuff

Each thing I achieved I thought I’d feel different

The first 10k month was a milestone I wanted to hit

So I did

Felt the same


Maybe a 100k month will make me happy?

I was proud but all I was was tired and exhausted

So each time I achieved a new level it was always

‘You ain’t shit you bearded fucking nobody, keep going you ugly fat fuck’

(Literally had that on my wall as an ‘affirmation’ once lol)

I kept ticking off things that I would never even of dreamed of:

7-figure business ✅

(Legit/actual) Best selling author ✅

(Legit/actual) #1 most downloaded podcast ✅

Headlining with Gary V and other ‘A-players’ ✅

3000+ individuals and businesses helped ✅

1400+ testimonials ✅

There’s more if you can be bothered to search

✅ after ✅ after ✅ after ✅

(I mentioned some of these last night)

Simply because I didn’t feel like I was good enough

I mean

Why should someone like me have X or Y?

I’d have little conversions with myself


Generally would go along the lines of because I’d tell myself I wasn’t worthy of anything like this

I’ll prove myself wrong – and those that doubted me)

(Never said I was normal or once tried to be)

Over time I learned that you can achieve a lot through pure willpower and spite and rage and ‘fuck you’ attitude

But it’s always been underpinned with helping others

That’s what made – and makes – me happy

A lot of what I have was born out of frustration and seeing shit not done right

So fuck it if no one else is gonna do it?

I’ll do it myself

With each time I level up (ugh) that’s my attitude now

More out of frustration at how the market is served or a need rather than a panacea for my own darkness made light via helping others

(There’s lots of you that use helping others to help yourself…it feels good eh)

Life now?

Less anger
Less rage
Less sadness

More fun
More connection
More bringing people together

And the most important thing:

I’m able to be there for my family over and over again

But I never ever once expected it to be that way and I never ever fucking once expected to be a ‘thing’ and when it sucked the deepest suck I’d ever get I kept going when I didn’t want to

– glad I did now –

I simply ‘dared’ to have ideas above my station; it’s kinda why I am not a fan of the privately educated, wealthy land owning, entitled connected posh fucks

I despise them

Because they will never have to worry about if they are eating or can afford to put petrol in their cars like many of us had to

Fuck em


I only have time for those who earned their stripes and earned their £££ through hard word

Those are the people I look up to and – I hope – inspire others to be like

And those are the people I learn from and I invest in

People who built empires and success from the ground UP

And whether or not you like me?

That’s cool

But I have made a difference and my life has purpose now – so even if you can’t stand me?

Me daring to be me has changed lives for the better – a lot of lives – and I’m proud as fuck about that more than anything Else

The point of this post is simple

If you’re a decent human
If you’re prepared to work hard
If you’re good at shit/getting good at shit
If you understand this takes time
If you invest in those who have walked the walk and do what they say

And the most important thing

Is if you think you deserve more or want more and prepared to work for it

You CAN get it

I had no idea where I’d be where I am now – and (give or take) no bloody clue where I’ll be in 6 years time

But as long as I keep going?

Shit tends to happen

So if you’re at the start of your journey stay the fucking course

And maybe one day being well y’all be writing a post like this

Do the work
Invest wisely
Keep going


A Success Story That Involves My Dad

[Never give up hope]

A story of success that involves my Dad, a deadline and a single one pound coin…

Now before I go on I’ll pre-frame with the fact I may of shared this to some in my past, but it’s pertinent for many of you to read this story NOW

Hence sharing this with you today

So, many years ago my dad – aka the goat – was in sales and I believe at the time he was a sales rep for a UK stationary company

It was during the 90’s recession and yours truly was just a little boy

(I only learned of this story last year)

Times were tough

Even though my dad was, and still is, a fantastic salesmen

We didn’t have much back then

I was always loved
I was a happy boy
I was never hungry or without books or a dog or toys

But times for many – as they are now – were hard

My dad isn’t by his own admission isn’t academic – but he IS determined and he IS relentless

He is also a provider

Hence the thought of him NOT being able to provide was something I knew that drove him from our chats in the last years

Anyways to the story

My dad got a lead

A company that he had been chasing down for many, many months gave him a call

If he could get to Cardiff?

The deal was his

Now I live in Somerset, and if you don’t know we have a big old body of water called the Bristol Channel between us and and wales

You can go up and around but that takes a few hours – and he would of missed the meeting

So he needed to use the bridge

The bridge back then cost £1

Problem was, he didn’t have any money

Now i don’t have a family

One day, I hope to

And if I do, my mum and dad have provided me with – in my opinion – a ‘blueprint’ for what being a good mum or dad is

Mum taught me to be kind and empathic, to look out for those who can’t look after themselves and to not complain about your lot in life

But to simply crack on


That’s where I get my tenacity, people skills (different from mums) and sheer bloody minded relentlessness from

Now I can’t quite imagine how that felt

Knowing that the answer to your problems…

To the deal that would put money in the bank…

And food – literally – on the table…

Knowing all your problems could be solved by one fucking pound that you didn’t have I imagine would of felt brutal

For many?

Hope would be lost

What he felt – is for him and him alone – but he didn’t give up hope

From what he told me he went through every drawer…

Every suit pocket…

Every nook and cranny in his car…


After coming up blank, he started turning the soft furnishings literally inside out

And after literally removing the lining of true sofa

Nestled amongst she lint, crumbs and things you find in the crevices of sofas…

…was a single, shiny, golden £1 coin

With barely enough petrol to cover the journey he set off

– made the meeting with 4 mins to spare –

And closed the deal

Got the commission
Paid the bills
Was there for his family

He didn’t lose hope
He kept looking
He refused to quit

I’m sharing this now as – for many – at times it might feel hopeless

No idea what to do
No idea who to turn to
No idea if you’re going to be ok

If you let your thoughts run wild?

You will he paralysed by fear and you won’t do your equivalent of ‘tearing up the sofa’

Now if your are reading this and you are 100% fine, more power to you

But with everything I write, I’m always mindful there could be those reading this that are fucked

I say this having come from no material privilege

All I have?

I worked for and earned myself

Yes I’ve had help from others

But you know who got my ass out of the shut?


When it comes down to to IF you have a few people you can TRULY rely on?

You’re lucky

There’s times – more than once – I’ve felt completely hopeless, a week or two away from ruin

I remember having to sneak into work early when I was 19 to have a teaspoon of cereal from the boxes the consultants kept on the kitchen shelf…

I remember hiding in a corner behind a skip waiting for the manager of Pret to throw away the gone-off sandwiches that I would happily harvest after he closed door and before the motion sensor alarm was activated…

I remember walking 6 miles a day in a summer heatwave in london with multiple shirts (that I had to change in McDonalds toilets and wash/clean/iron every night) and a bundle of CV’s I printed off from the job centre handing them out for sales jobs…

I remember it all – and many more – clear as day

How I felt is BURNED into my mind

Because as depressed, beaten and emotional battered as I was?

Like my dad all those years ago – I didn’t give up hope

Somehow, I found a way

Fuck, I’m only here now because I’m a spiteful little arse who refuses to stay in his lane and knowing that I have a duty of care to my sister in years to come

If you’re in the suck right now?

I implore you: don’t give up hope

Yes, it may not be easy – it might be far from that – it might be fucking brutal

But do what you need to do

Call in favours…

Swallow your pride…

Get up early and go to bed late..


This won’t last forever and I’m telling you there ARE opportunities out there

They might not be exactly what you want

When I lost it all?

I certainly didn’t want to be working in a strip club being belittled and spat on (literally, more than once) by bankers

But I did what needed to be done until I could shift to what I wanted to do

I did the work
I got paid
I fed myself and paid my bills

Had fuck all else

But I got through it and it made me who I am today

You WILL get through this

No idea when, or how but if you don’t give up hope and you don’t quit

You WILL find your own £1 coin

Yes you’re gonna have to be relentless
Yes you’re going to have to do some things you don’t want to do
Yes it’s not going to be easy

But one day it will be!

You just have to grind through this

So send the pitch…
DM every old client…
Leverage your network..

Hit the digital streets and knock on those digital doors one by fucking one and don’t fucking quit on yourself

One day YOU will be looking back on this and you will be PROUD that you didn’t quit when every fibre of your being said

‘I’m done’

Flip the sofa cushions

One day?

You’ll find that £1

Good luck

And it may not feel like it..

…but you got this

Valuable AF Post# 7 of 7

Selling Through This Shit Storm

It’s the last post from the peeps in my world, you heard from her other half (Martin) this morning

And now you hear from Sarah Jolley-Jarvis (who along with Martin Jolley-Jarvis I have been mentoring for newly 2 years now!)

She is all about SALES

The content is pretty simple but that’s the point

It’s not hard IF you keep it simple

Read and go do!


Let’s face it, for some people their business has evaporated over night.

If you are one of those people I’m not about to tell you that you should be sell sell selling what you do…that would be dumb

But if you need (and want to) you can sell your skills during this crisis, some of the skills might need transferring

Or the internet favourite word at the moment ‘pivoting’

To make them work and still add value remotely right now…

but people ARE buying and there IS demand there for the right skills.

So what are the right skills and how can you package them?

I’ve done over 20 calls with people who are struggling to find a new direction…every single call without fail comes back to the same thing…

Who is your ideal customer?

what is going on for them right now?

What help do they need?

First of all let’s deal with the worst case scenario: your ideal customer still needs what you sell but you can’t sell what you do because it can’t be done under lockdown conditions:

that sucks…you might have to look for alternative income, what other sellable skills do you have that people might need right now?

As far as maintaining contact with your ideal customer how might you be able to add some value, enough to maintain your relationship and keep at the forefront of their minds?

I’ve seen great examples of this with sports therapists doing tutorials on how to self massage, nurseries sending out activities to do with your kids, adding value with zero expectation or ability to sell.

However if you can sell then do!!

If you have something of value then why shouldn’t you be paid for it?

Don’t devalue your skill set, or your profession by doing things that SHOULD be paid for free of charge: I spoke to a client who was super frustrated; she does online yoga classes and has been doing for over a year prior to this all kicking off.

Her local competition decided to go online and are doing a class every morning for free…you can’t be undercut lower than that!!

We worked through her approach to sell against this, fortunately she has a fantastic reputation, some great USPs and a back catalogue of over 100 classes to differentiate herself and justify her monthly subscription.

If you are faced with something similar, look at where you can differentiate and add more value to justify the cost.

The likelihood is that your ideal customer still has the same needs as before…but their priorities might have changed.

Speaking to past and present clients, understanding where they are at and how their needs might have changed can really help you to figure out how you can still meet your customers needs.

I spoke to one person who has a fantastic loyal following and is normally booked up for months in advance, since the lockdown began every single client has cancelled: they simply can’t prioritise the money right now to pay for his services.

With little time to organically target sectors who can afford to prioritise money for their services he went back to his audience, found out what they could afford to invest right now and provided a scales back version of their normal services that fitted their budget…they put the offer out and it sold out organically in less than 24 hours.

Understand what your customer needs right now…and provide them with a solution that meets that need at a price that they can afford and just as before this crisis began they will buy!!

Finally…you have an audience but you can’t sell to them what you would normally provide but does your market need what you can provide for a different reason? Can you meet their needs in another way?

For instance I spoke to a lady who runs a face to face tutoring business for children (mostly for exam prep etc)

Schools closed, exams got cancelled and demand disappeared. Quickly though enquiries started coming in for tutoring for kids who are learning at home: parents who didn’t want their kids missing out on learning. This wasn’t something she had done before.

But Was totally within the skill set of her tutors, she got them set up online and within day’s was able to offer appropriate tuition for kids of all stage of education in lockdown.

This was a simple ‘pivot’, she increased awareness of what she had to offer organically using social media; providing decent value content to her growing audience and within a week she was at full capacity and in a position to look for more tutors to meet demand.

If you are desperately searching for your next sale start by reconnecting with your ideal customer, understand how what they need and how your skills can help them meet that need…

And then don’t be afraid to let them know that you can help them: you are doing them a disservice not telling them if you can truly help them during this time.

Corona Crisis or not always keep your communication honest and authentic: don’t pretend to be someone you aren’t, don’t ‘put on a brave face’, be human, be you and you WILL attract and convert those ideal customers you enjoy working with.

Happy selling 🙂


Back to Dan

How straightforward was that eh?

If your honest, smart and act quickly you can crack on during these weird as fuck times

And if the idea of sales scares you?

That’s normal for some!

Sarah is a great sales coach (she also does sales training for corporates and groups as well)

Again lemme know if you want an intro

Right that’s it from me ‘leveraging’ my peeps, if you got something from any of the posts?


The guys and gals happily gave up their time to create it, would be nice to give them some feedback

Anyways that’s it from me

If you celebrate? Happy easter!

If not?