Do you show your ‘lighter’ side on social? (And why you should have a bit more fun if you want more profits)

I just did this post on my wall

A happy little throwaway post with some gentle poking at the fitness ‘influencer’ world while taking the piss out of myself at the gym

I’ve always liked to have fun/lovingly troll those in my world

I learned this from my dad

Yes he was very good at his job
Yes he served his key accounts well
Yes he had a good product

BUT

He also would ‘take the piss’ in a gentle and very personal way

My musing is this

If I take the take to create/send you something that’s funny/makes you laugh/gives you a wee pokey pokey

Means I think about YOU as a person

What gets you going and what make you smile – aka – I’ve taken the time to get to know you and your world a bit better

I’m not talking about being a full on joker and fucking around – y’all have to deliver

But proper buy more when in good humour (a Dan Kennedy quote I believe) and why on earth would you want to work with a miserable fuck?

So don’t be afraid to show who you really are – warts and all – people but into YOU more and, as a result, often buy from you more

Toodle pip

Dan ‘booty pop’ Meredith