Being the best kept secret ain’t gonna do you any favours.
Making an epic adventure filled with mazes and puzzles just to give you cash doesn’t either.
If you don’t make it easy for people to give you money – people won’t give you money.
Simple. As. That.
There’s a reason I’m an Amazon 1-click hoebag.
Not just because whimsical treats, books and trolling with gifts tickles my pickle.
It’s because Amazon makes it easy for me to give them money
I see. I click.
Things appear at my door.
Now – take a look at your business.
How easy is it for someone to work with you or buy your products?
Is it clear how to book in?
How many steps do they need to take?
And – can they even see what those steps are?
Is it clear how they can work with you? What you offer? To get on their mailing list? To register for more information?
Get someone who DOESN’T know your business, a friend, and ask them to try
See if its easy for them
This is also known as UX testing – user experience – if your site, system or process doesn’t give me:
– what I need
– makes me jump though multiple hoops
– pisses me off
– isn’t clear how I can access you, your product or service
Think about it, as a rule only 3-5% of your audience are in the ‘buying’ mode RIGHT NOW
They are the ones enquiring, reaching out, wanting to invest – now imagine if its not clear how to invest?
They could send you a FB message and it go into your ‘other’ folder (and I REALLY REALLY suggest you go in there now and see if you are missing some leads)
It could send me to some rotten automated booking system when I wanted more info
I might not even know HOW to contact you
So do me a favour
MAKE IT EASY FOR ME TO GIVE YOU MONEY
The more steps you can remove from enquiry to sale, I PROMISE you, you will make more money