Review, Plan, Do
Going From Zero to ‘Something’
I put a post out in Coffee With Dan the other day asking people what they wanted to learn from me.
Or in other words, ‘sucking from the teet of my knowledge’ that I’ve somehow managed to accumulate over the last three years on my entrepreneurial adventure.
And one of the questions that came up over and over and OVER again was how to get something off the ground, how to launch a product or how to create something from nothing.
And I’m sick to death of giving the same answer.
So let me show you a really really f*cking simple system I use to get things off the ground and off to the races.
One: I have an idea
Two: I spend an incredibly short period of time researching on Google or Facebook to see the validity of the idea.
And Three: I Take Action
Now this may seem incredibly – fucking – simple. And the truth is….it is.
Case In Point: Now I’ve been wanting to do stand up comedy for a long time now. So what did Dan go and do?
Dan did a Google search for ‘stand up comedy in Brighton’. Dan found a course. Then Dan immediately messaged the person and signed up. That simple.
When we launched GRIT 1.0, which was the most successful – probably ever – off the cuff training course about personal development and ‘getting out your own way bullsh*t’ course we’ve ever ran.
I came up with the idea. I had a look to see what was on the market already. I wrote a very ‘salesy-esque’ post in Coffee With Dan and I launched it….plus obviously letting Tega there was going to be some ‘stuff’ happening soon which he was delighted to hear.
Here’s something I learned from a film called We’re The Millers. This is in regards to the young chap in the film who was struggling to meet a lady. The main character was giving him some advice from a dating perspective and he called it his ‘Three Second Rule’.
He said you’ve got three seconds to talk yourself out of doing something.
Every single person I speak to has an internal monologue that runs the same old story; ‘I cant’ do that’ and ‘I’t won’t work’. They spend so much time analysing their own bullsh*t, they don’t take any action.
This may seem incredibly simplistic – and you’d be correct.
A lot of people ask me for advice on how to set up a business or how to launch products or how to become a coach…even if you’ve got the skillset. And here’s the answer I tell them…
I really wish I could wrap it up in some expensive course and just take all of the monies for it but it really is not that hard. You have an idea. You look at the validity of that idea and you take f*cking action.
And the best way I’ve found to do that is with money.
For example, when I first wanted to start my gym, I spent a few years collecting credit cards and kept them empty. I went into a Real Estate Agent, and as soon as something came up and took my fancy…BOSH. I snapped it up. Deposit down.
Consider this for a second…
Had I launched a gym before? No
Had I staffed a gym before? Nope
Had I done any of the things I’d needed to do to set up a gym before?
Had I fuck. Nothing.
As soon as you take action, put some actual pennies down and set a deadline; whether it’s in a course, personal training or you want to do something…something happens.
All the bullsh*t thoughts disappear and you’re mind focusses on ‘how do I fulfill this’ rather than ‘this can’t work’.
All the ideas you may have…if you don’t take action, they’re just dreams and thoughts that will stay up in your little peanut and take them to the grave.
My mentor Dexter says this is my genius – surprisingly enough.
Dan is kinda smart but dumb. In other words, I like to think I’ve got a decent brain on me but I don’t think things through too much. I spent a long time of my life just thinking and overthinking about the things that could happen. But you know what matters?
What matters is the fact I took – fucking – action.
It’s really that simple. and I do wish I had some fancy programme I could sell to you off the back of this but I don’t.
It’s dead simple.
Find out if your idea is available. Put some money down. Give yourself a deadline. Crack the fuck on.
Here’s a little secret. Some of the most successful people in the world, some of which I’ve met have absolutely no idea what they’re doing until they do it.
And that’s the fun thing! But a lot of people have lost the joy in figuring things out. None of us know what we’re doing when we start out. You could get coaching, read books and go through courses but ultimately, we’re all figuring it out as we go a long.
I’m not saying you should do stuff that you’re not good at. You’ve got to have a degree of skill first and have the ability to do what you say you’re going to do.
But honestly, so many people I’ve spoken to who’ve got 8-9 figure empires have absolutely no idea what was going to happen until they did it.
And I said this on a coaching call the other day to one of my clients…
Imagine you want to launch a business, put a product out there or even ask someone out.
You don’t know what’s going to happen until you invest.
Whether it’s your time, energy or money. It doesn’t matter. What matters more is that you choose to invest in it.
Think about your phone or laptop. I can bet right now you’ve probably got 5,10,15,20 tabs open at the same time.
Imagine how much RAM your phone is using trying to keep up with all the ‘stuff’ that’s going on in the background? You’re no different.
Once you’ve invested and said ‘F*ck It, I’m doing the thing’, all those ‘what ifs’ vanish. All your precious thoughts and energy are now focused on how you actually fulfil this thing.
Once You Commit…Good Shit Happens!
So when did things switch for Dan?
I just decided to stop giving myself excuses and put my money where my mouth was. I announced what I was going to do socially to my tribe and did it.
Did I have failures? Of course. But not that many. Definitely more successes than failures.
I’ve written two books now, both of which best sellers.
How to Be F*cking Awesome
I Get Sh*t Done Planner
What did I do? I put my money down, hired someone who know how to create books, paid them and wrote my book in 7 days. I did the best I could. I just gave it a go. I learned on the job.
And that’s my little tip bit today…
Fail first, fail often and crack – the – fuck – on.
Hope that was useful. If not, no worries. It’s only 10 minutes of your time.
How Many Rods Do You Have?
***Daily Dose Of Dan***
I don’t just have one big rod….
(Cc Tega Diegbe)
I have LOTS of rods
Always have done
When I was a headhunter? Everyone just used to hammer the phones
Cold email, direct mail and events
When I was a PT most just put up a poster or walked the floor
I covered the town with billboards, posters, sponsored local events, hand delivered lumpy mail and went door to door on the ‘posh road’
Started with FB, then evolved into masterminds, meet ups, events, other social platforms, books and podcasts
I made sure what I was doing was RELEVANT to my target market
Is this what they were investing in?
Is this where they hang out?
What do they like to go to and do (sponsor it/be there)
If FB closed groups tomorrow?!
Because I’m not relying on one ‘rod’ to catch my fish
I have lots of rods
All over the place
I’m fishing where they are
Do you have multiple ‘rods in the water’
Or are you solely reliant on one rod and luck?!read more
The Key Is To Start
***Daily Dose Of Dan***
We all have to start somewhere – the key thing?
Is fucking STARTING
This pen was from my first foray into marketing myself back in my PT only days:
‘the body you want in the time you have – Dan Meredith, ELITE personal trainer’
What a plum
And you should of seen my flyers!
A5, CRAMMED with text, all about the amazing service I could supply, the qualifications that I have, my background….AAAAAAAANNNNDDDD nothing about the customer
Amazing how things change but the thing is they HAVE changed; one thing that has served me VERY well (and would serve you very well if you are NOT following this) is:
Seriously I have never been to proud or humble to do ANYTHING – if there is someone who is kicking my ass in business/life, doing better than me financially, or they are simply the ‘go-to- person or business in the niche
Ill tell you what I’m going to do?
Find a way to pay them, or work my ass of to prove them Im worthy of their time to get their advice
I see a LOT of coaching/mentor bashing on line…and some RIGHTLY so…but I didn’t even DREAM of showing other people how to do stuff….until I had done it myself – and well for that matter!
What I’m trying to say, as I said in my book, NO ONE IS BETTER THAN YOU – they are simply further along, or have invested more time than you (or a gifted fuck and, well, thats just the way it is)
So instead of looking at those who are doing better than you with green eyes….get in their world and learn their shit
Thats all I’ve done
I look at someone who is doing what I want to do
Then pay them money for me to teach them what they did
Level up Dan-stylee
‘Are you alright mate?’
***Daily Dose Of Dan***
‘Are you alright mate?’
Was what a friend asked me last night, and my first thought was:
Then we had a bit of a chat on messenger and – he was right
On my personal wall and in here, some of my posts have been somewhat tinged with anger…
I’ve been shorter with people…
Friends who’s status updates I usually would chuckle at or ignore, pissed me off…
I’m not a violent person at all, but have had an intense desire to get in the ring and kick fuck out of someone/get the fuck kicked out of me…
Dealing with the shit in your head?
Honestly is hard
I’ve been lucky to have some good friends who have helped me work on this. Before I would deal with all my problems with crazy behaviour, travelling or the goose
Now I’m forced to deal with them
It’s caused me to take a pause – to NOT press the ‘self destruct’ button and just relax
I’m a happy little dork who likes museums and stationary and pebbles beaches and pizza and boobs and Brighton
I don’t really want for much
I’m lucky that what I do, somehow, helps thousands of people every day – and every day in my inbox or email I get wonderful messages from people who I have helped
Which, is another issue as taking compliments, taking the thank you’s from people I still find hard
I’m just me
I do my best
But it IS time to let go of a lot of shit; I’m not going to delete the ‘FILE OF RAGE’ – but the people in it?
I now forgive
Believe it or not this came to me this morning after a session in the float spa, because I found myself:
– unable to relax
– chest breathing
– focusing on negative things
– pissed off that it was taking so long to finish
– grinding my teeth
When in reality
– I have my health (back)
– I have a wonderful job/career that I love
– I have all I need
– the people that have done me wrong are to blame, not me
I’ve still got my teeth, I’ll still say how I fell and if someone steps out of line I have no issue putting them back and – being honest – enjoy rather feeling angry: it gives me energy to propel me forward…
…but now I’m just going to get angry at the RIGHT things now
Time to let go 🙂
I’ll do me
You do you
And if I can help you on that journey? I am actually truly Humbled and grateful.
Seeing as I now have a wealth of energy and time on my hands, i will add as much value in here, in EWD and with my private clients – and those that I’m grateful who follow me – as I can
It’s an honour to do so – I mean it
Have a great Sunday
PS my testosterone has DEFINITELY come back with abundance since no more drink…If only I had a natural release of this ‘pent up’ side of me… 😉
PPS as well as floating – I’m going to spend all the monies on stationary, books, the arcade, a coffee walking along the beech…some boobs might happen if I’m lucky! Lol – bye!read more
Dan’s 5-Point Guide on How To Build a Business Online From Scratch
Would you like to save $1000, $2000 or even as much as $5000 on expensive coaching courses? (while spending jack shit on advertising?)
Well I’ll do my best to show you how 🙂
I have had some people come into my world, though EWD and 121 coaching – as well as hearing some rather shocking horror stories in CWD for what has been sold as ‘business mentoring’
So simple its almost offensive that they charge for it!
The advise I am about to impart?
Is HUGELY valuable
I will, of course, litter it with humour and a touch of sarcasm but if you would like a coaching or consulting business, with some simple steps to take to make it happen?
Im happy to share
(PS this is honestly a model some dodgy fuckers are charging thousands for…bless!)
1. Be good at something
If you are going to be a business coach = have a successful business
If you are going to be a mindset coach = be qualified
If you are going to be a PT = be skilled
If you are going to be a consultant = have a track record of helping business
If you DONT have the above? Offer to work with people a) for free or b) for a % of sales AFTER you have done the work for testimonials and then begin in earnest
2. Put out content
Write a book
There are SO MANY WAYS to get your content out there; you have NO excuse NOT to do it
Worried your content will be shit to start with? It always is! But you get better by doing this every single day. Not sexy but it works. Commit to learning and honing your craft and putting it out every day
You won’t get much traction to start with, but no one does
This takes times accept that
3. Leverage my IPP method
I = influencers
P = peers
P = prospects
Connect with influencers in your world. As a rule buy their products, invest in them = quickest way to get the attention of the right people
This is what I accidentally learned (and only figured out when looking back) with the likes of Dexter Abraham, Ryan Lee, Ryan Levesque, Ben Settle, Andre Chaperon, Joe Polish, James AltucherMichael Lovitch & Hollis Carter, and Shaa Wasmund as an example
(worth every penny IMO)
I HAPPILY paid to play (often when I didn’t have the money and lied my ass of to them to tell them that I did lol – you know this NOW) – and although this wasn’t my intention, now as I have grown – I realise IF you want to get someones attention, invest in their world = the quickest way
(and being a tenacious little pricks eh Dex & The Ryan’s lol)
That or drag your ass on a plane any offer to go see then no matter what the cost of ‘ball ache’!
Money tight? Commit to commenting, liking and sharing their content regularly – be respectful, funny, insightful and charming – make yourself known and add value to THEIR content
I would suggest you try to get to as many events as people like this put on, meet them in person and
Do NOT promote yourself
Connect with other people like you – who do the same job, and have the same client base etc
Some people who are friends and peers (and influencers in their own right – plucked at random as they are good peeps and Im waiting for the quad-shot coffee to kick in), often are the likes of Justin Devonshire, Scott Oldford, Stephen Somers, Jamie Alderton, Mitch Miller, Shane Hunter, AJ Mihrzad, Vincent Dignan, Chris Burgess, Mike Samuels, Neil Bannister/ Joe Kensett and so on – again top of mind list & hope you don’t mind being classed as a peer/friend as I have learned something great from you, and you are *proper* mate!)
(when I case a PT – i connected with other PT’s, when I was copywriter, I connected with other copywriter s and so on)
PS ALL the people above are legit, have great products, and worth investing in FYI
Thes are people who a) would like to be doing what you are doing, b) could benefit from your services and c) could learn from you and although they may never invest in you – will be advocates for your work
Show up daily
Reply to comments
Put out interesting and infotaining content daily across multiple channels
It may be tempting – especially when money is tight – to PM people to get them on a strategy call (aka the dick move) IMMEDIATELY when you add them; however when you take the slightly slower approach your build a breadth AND depth of ‘fans’ and people who have consciously invested their time in your world
Thank them for sharing, give your time and attention with MEANING
4. Give away your time and skills freely…to START with
When I first started? I shared as much content as I could:
I would offer to put on free webinars, write guest posts, deliver 100’s (was close to a thousand) of ‘turbo coaching calls’ for anyone that wanted my advice or I felt I could add value
I would speak at the opening of a bag of chips, let alone the stages I am asked to speak on now
When you are starting to expect sales, clients or commissions RIGHT out of the gate? Will set you up for disappointment
Of course you will get people interested but I have found this is off the BACK of giving value first
You do, one day, need to transition to a paid model and get paid what you are worth, and once you have the skills, the testimonials and the social infuelnce that is, in my opinion, the time to charge your worth and increase your prices thusly
This. Takes. Time.
No one, and I mean NO ONE does this overnight, quickly or without effort
Yes of course the likes of paid advertising will speed things along and if, IF you have a solid track record OR your product really is ‘the tits’ then this can be a great way to speed things along
But the reality is there is no shortcut – thing 12-18 months if you are mental like me, 2 years+ for a normal person… 😉
I have literally given you a very simple, step loaded approach to growing a business online, exactly how I have done it
Now, here come the do’s AND DONTS (all of em, no order)
1. Don’t add someone as a friend, then send them a message for a strategy call (which is a sales cll in disguise) = THE BIGGEST DICK MOVE OF THEM ALL – lol
2. If you can’t afford to work with an influencer? Be creative – send gifts, offer your time and services for free, have fun with it – some of my close team have gotten my attention by doing some mad shit!
3. Do invest in digital courses, IMPLEMENT them, then give the creator feedback and a testimonial
4. Be patient – for example I get 200-500 inbox messages a DAY, I always make time to get back to everyone but its NOT quick sometimes – if someone is a client, they will always get first priority so be mindful of who you are approaching
5. If you ask someone to invest in your services and they can’t afford them – be nice! We all start somewhere, from fuck all in my case 😉
6. Always take time to comment on peoples comments and tags – it means a lot
7. Start as you mean to go on – consistency is KEY – show up every day
8. Don’t offer free training and then pitch, its shitty – be upfront on what you are offering and if there will be an offer to work with you/invest, no need to be a Sneaky Mc Sneakerson
9. If you are going to go #ballsdeep with a pitch? Do some research; take time to find out about what the person you are messaging likes, dislikes, follow them on social for a while etc – make it a bespoke and custom message – NO canned messages!
10. Be cool – we are all on a journey, we all have similar wants needs and desires; be respectful and mindful of what people are doing, where they may be in life, what THEY may have to deal with day to day – a little bit of empathy with regards to who you are talking to/messaging goes a LONG way
Right, thats it from me – I hope you have enjoyed reading (and if you have been tagged I hope you don’t mind but you is good peoples)
Welcome your thoughts and ideas, and feel free to share this in your worlds if you feel it could benefit people
In a nutshell;
– follow the above
– probably chuck someone a few quid to keep you accountable and push you out of your comfort zone
– don’t be a melt
Off you go now…
Action Is What Changes Your Life For Good
I can’t stand whining
Let’s face it life, more often than not, decides to bend us over and give us a seeing to – and not has life not even had the decency to take us to dinner, but not even bothered to use a bit of spit or give us a hug after…
But sitting around moaning about the hand you have been dealt doesn’t really do much for you does it?
Yeah a bit of ‘woe is me’ whining is acceptable and fair and by all means blame the world…for a bit
But then you need to put on your big boy/big girl/gender neutral pronoun pants and just accept your situation is the way it is RIGHT NOW…but it doesn’t have to stay like that
Just start taking action and you will be amazed at how quickly your situation – or at very least how you feel about it – changes
Crack the fuck on then! 😘read more
The Hack To Reputation Management
PRO-TIP about ‘reputation management’ & would you like to be on my ‘go to’ list of experts?
One thing you need to grasp is reputation, especially online – is something you need to manage carefully as it can be lost in a heartbeat
(Such as a strategy call which is a disguised bullying sales pitch, stealing someone’s content and sayings it’s your own and putting In a private group and or simply taking the money and fucking off – all of those have heard of in last 4-8 weeks)
Today and a few days ago, two people started working with friends of mine – I politely (and non publicly) let them know that these folks aren’t the real deal as any good friend would
The funny thing?
Multiple people had said the same things about them (two different people I might add)
Look, we all fuck up – and there are always, ALWAYS people that are never going to be happy no matter what you do
Have I fucked up?
Have I done what I can to make amends and fix things? As much as I can – yes
I know sometimes people take on work or a project solely because they need the money and times are tough
Many of us have done his when we had to
And I am aware of people doing something dodgy once – and they probably get away with it
^^ i don’t advise this I might add
But more than once and PEOPLE DO TALK
Offers of coaching suddenly dry up…
Skype calls and catch ups get ignored/”sorry I’m just snowed under tight now”…
You are not longer tagged in updates…
People slowly but surely distance themselves from you…
It’s cruel, but it’s also human nature – we want to move away from poisonous people and towards people that add value to heir life
I’m a little but fucked (Thailand tummy got me – if it’s not a thing it is now!) so a little low energy and needing all the sales
I was a headhunter and one of the best (really, I have stats still) and recruitment and team building game – as well as my ability to network – is obscene
So My question? (well 2)
1) as someone who can do something (copy, coaching, FB ads, web dev, sales, mindset – whatever) would you be interested in being on a list, curated by me, that I could send all the leads (I average 2/3 requests a day for ‘good people’ and farm out between $20-50k/MONTH of work)
2) as someone that hires people like those
Above, would you like to have access to people who can ‘do the job?’
Thinking modest (purely admin) fee, mixture of profiling tests (kolbe, strengths finder, etc) with reviews and testimonials – curated, not a huge list and with $$ ranges from low to high per category
Was a thought on the flight and wanted to get it out of my head while I still remember!
Let me know below – as always enough interest will make it a thing etc…read more
Your Only Limit Is Your Mind
A little bit of motivation for those that might need it this Monday
Was talking to a friend this morning; they are in a situation that is a bit ‘meh’ – now it’s always hard coaching friends, but I did my best
Theirs background is – how can I put this – a little ‘checkered’ and they have (by their own admission) made a few wrong moves
But haven’t we all?
Humans but their very nature like things to stay the same – change brings the possibility of danger from an evolutionary standpoint
But equally change can bring fucking AWESOME things; new people, new opportunities, new connections, new adventures
Don’t be defined by your past or what you THINK you can’t do; focus on what you can change and just GO FOR IT
You never know what might happen and trust me it’s way more good than bad
Best of luck to you and the rest of your Monday 😘read more
Being grateful for what you have (reposted from personal wall, felt like sharing here)
This is the handwriting of a 32 year old woman. My sister to precise, and mentally she is somewhere between 4 and 10 years old
Why am I sharing this?
Am I trying to get some sympathy for her or my situation?
Am I balls?
You see I was going though my post (I still have some of delivered to my old home address – lazy little sod I know) and totally missed this card from my sister
She likes to write me notes – and all she wants from life is to spend time with me, go to her club/disco and buy clothes
Like having a permanent little sister
There are many opportunities in life that quite frankly she simple won’t have
[Side note – she appears to have some sodding genius level ability with computers. One Christmas she was in her room quiet for too long (always a bad sign!) and she had somehow hacked into my Dad’s iTunes account and downloaded £400’s worth of songs. Dad wasn’t happy but I was strangely proud]
There are times that I have thrown myself a little ‘pity party’ when something hasn’t gone my way, fallen though or been let down/pissed off – am sure you have too
And thats ok, you’re allowed to 🙂
But when I see my sister, get a note from her like this or am reminded of her I realise I really need to shut the fuck up.
I have a functioning brain
I have a body that works (but is far too sodding hairy!)
I am allowed to live by myself – i don’t need a carer or to be kept safe because I don’t know a situation would harm me
I have my freedom
Anna won’t be able to have these to a large degree, and quite frankly I realise how lucky I am to simply be in a position to live and influence my life in any way I choose
Im 100% in control of my own destiny
Become a multi-squillionaire?
Down to me
End up with fuck all, homeless, alone
Also down to me
Sometimes its worth thinking about how lucky YOU are to be fully in control of your mind, thoughts, business, body, relationships, friendships
Because one of the things that breaks my heart is that she will never be able to experience many of the things that I am fortunate enough to do
Even just being able to go to the shops and buy something is something that Anna can’t do safely
And yes, she is the reason I will continue to push my body and sanity to its limits to achieve a level of success as I want to make sure that she is safe when we are older
We are all – in our own way – lucky fucks
We are alive
We can make shit happen
And we can make a difference – IF we want to
No real point to this post – no rallying call to action, rousing ending or salient take away points
(and yes she will get to see this as even though she doesn’t have a Facebook account, mum will show her this)
Just after opening this today what a lucky bastard I am and felt like sharing
PS APPENDUM FOR COFFEE WITH DAN FUCKS – don’t need any sympathy or that shite, just wanted to share my musings as this hit me quite hard – in a good way especially after all the donations you guys have made to springboard/charity that helped herread more
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