You Can’t Escape Your Own Head
What goes on in our heads impacts EVERYTHING
You can’t escape your own head.
Believe me, I’ve tried.
(It was called ‘Grey Goose’)
The ONLY thing you can do is work with what you’ve got so that it fires you up instead of bringing you down and getting stuck in the cycle overwhelm, procrastination, limiting beliefs and self-sabotage.
First thing I’ve gotta say is no fucker is immune to this.
Not that motivational coach with the perfect life and a perma-smile
Being a human – it’s hard work.
Just because normal everyday existence of being a human isn’t punishment enough.
Some of us decide to become entrepreneurs
Crazy hours. Check.
Hard to connect with people not like us. Check
Opening ourselves up to massive criticism. Check
No guarantee of income. Check.
Daily battles with value and self-worth. Check
The list goes on.
No wonder most of us are tapped in the head.
Depression, ADHD, bipolar, suicidal feelings and more all effect a higher number of entrepreneurs than they do the general public.
That’s a fact.
If you’re going through things – know you are not alone.
Even at the lighter end of the scale
Stuff comes up.
We hold ourselves back.
We worry about what other people are going to think
We self sabotage every time we get close to our goals
The greatest tool we have – our brains
Is the one thing that truly works against us to stop us progressing.
With that in mind – here’s a few of my top tips for taking control of your mindset
#1 The power of the braindump
As I say, what is in our heads is what holds us back.
More often than not, we get so preoccupied with life and business that these thoughts start to fester away in the background without us giving all that much thought to them until they turn into massive monsters that blight up with procrastination, overwhelm, fear and more.
The first thing you need to do to tackle mindset issues is to get them out of your head and know what you’re actually dealing with
Regularly keep your head clear of all the junk and crap it picks up along the way.
You do this, with brain dum
Some benefits of doing regular brain dumps?
I’ve had some epic ideas because (for me) I actually am present with my own mind
That and the looped music helps ‘distract’ my brain and my subconscious can do its own thang
2. Problem solving
Similar to above – I’ve been able to come up with:
– copy hooks
– solutions to business and personal problems
– rationalise relationships (stick or twist)
It’s been very useful
3. Less rage/generally a bit nicer
I’m simple less angry
Don’t tend to go from 0-100 much
As a rule calm
– for anyone who has followed me for a while, this is novel eh –
4. Less stressed/sleep better
I go to bed kinda ‘empty headed’ now and as someone who’s mind NEVER SHUTS THE FUCK UP….sleep has been a bugger
Less so now
Here’s how it’s done…
1. Do a FULL brain dump BEFORE you switch off, get that shit out of your head and LEAVE IT
2. If you have a problem or something you need clarity on? Write it on a piece of paper to take with you – look at it at points
3. Either NO phone or on airplay mode
4. Have either a looped song, movie score or something like natural sounds (I like thunderstorms) on music
5. Take a book – paper one – with you that inspires you or is of interest; something you WANT to read as opposed to HAVE to read
6. Go buy a a pen and notepad, and a bottle of water (clarity dehydrated is nigh on impossible) and take em with you; any ideas that come up and
WRITE THEM DOWN
Not on your phone, go analogue
Then either a) go to a location where you don’t speak to anyone (I have a special place socially distant…you have to climb a cliff to get to it lol) or get yo ass locked in a room
#2 – Knowing when to go #ballsdeep & knowing when it’s time to pull back
As I say – entrepreneurs are a special bunch
We will give it all we’ve got and then some on top
And what happens is we will keep going and going and going until we break.
And when we start to break we keep pushing harder to punish ourselves and catch up.
It takes some time to learn to recognise the signs.
I have broken myself plenty of times in the past
I’ll see shifts in how I’m working, how I show up and the content that I put out.
Over time I go from full on content machine to full on sillyness and everywhere in between.
And by learning what makes Dan tick, I’ve come to see where I need to ease back, take a change of scene, mix some more fun stuff in my life if it’s gone a bit work heavy.
This is something I can’t give you an exact image of because it loooks a little different for each of us.
Here are a few signs to watch out for that give a hint it might be time to pull back and change things up before you burn out
– You content gets massively serious and dry OR you can’t do serious content and it’s all fun stuff
– You’ve stopped things like going to the gym and date nights because you’re constantly busy
– Your sleep pattern has shifted and you’re suddenly crashing early or waking up in the middle of the night
– You’ve been doing lots of videos, webinars and lives till now but you just can’t face hitting the button
– You’re suddenly eating everything…or nothing
As I say, how this shows up is individual.
If those come up, evaluate what you’ve got going on and how you can mix things up before you take yourself down.
And if you do go down – take a think back to how you were working and if any sign showed up so you can add them to your personal list of red flags
#3 – Remind yourself you’re actually fucking awesome
It’s EASY to crack on when life’s good; posts flow, deals seems to land with ease, shit goes your way
Then life goes – ‘Hold my beer’ – and decides to fuck with you
That’s when you want to say ‘fuck it’
– quit making the calls
– stop making the pitches
– gives less fucks about yourself
– ditch the diet and training
– content no longer gets created
And so on
I know because I’ve been there in my past
Staring in the mirror
Looking at my reflection thinking wondering what’s the point of going on anymore
THAT is the make/break point
When every fucking fibre of you is saying ‘stop’ – especially when you have every right to
When you take a step THEN?
That’s when you reach a new level of resilience and tenacity that you didn’t think you had
You find a gear that may not be the fastest or the most efficient but it’s has power and it grinds you through the shitty terrain and on to smoother roads
I have consciously decided to spend a lot more time on my own without electronic devices, people or any form of stimulus and aggressively work on my thoughts
Everything from triggers to limiting beliefs to self-sabotaging behaviours I have gone through each and every fucking and examined why I do the things I do and ask one simple question
Does this serve me?
For starters I have learned that you can ALWAYS find a positive even if it FEELS negative, and you will get what you focus on
Now I mentally walk through and WRITE DOWN (this is key btw) all the positive things that have come from the encounter, issue, relationship – whatever it is
And when I find myself on a little negative feedback loop?
I have them on my notes on my phone and if I find something shitty bubbling up with regards to whatever situation it may be?
I just read the corresponding note
Another thing I have found is that pain IS temporary IF you take action; don’t get me wrong when life throws you a curveball you are allowed to feel crap and throw yourself a little pity party..
But ONLY a little one and ONLY for a little while.
After that? The KEY thing to getting over setbacks is ACTION
Sitting around feeling sorry for yourself doesn’t do shit, and as hard as it may be? What you need to be is DOING and NOT thinking in times like this. Brilliantly, the more action you take the better you tend to feel as time goes on
#4 – Have A Support Network
Think you can just go it alone?
That we should have it all handled because hey, everyone else does
On top of all that
We beat ourselves up and we put ourselves down and we just don’t think we’re worth it.
We don’t think that we are worthy of help.
We don’t think that we deserve to be cared about.
We don’t think that we deserve support
We think that’s our job and our job alone.
So it can be so hard to ask for help, share the load, and delegate.
We take on more and more and more
Carrying a bigger weight on our shoulders
and I’m telling you now
if you carry that weight
if you keep on adding more and more stuff without getting any help without having any support without having people to help you figure things out,
It is going to break you.
Some point somewhere along the line that way is just going to get too much and it’s going to absolutely crush you.
The alternative is getting a support network in place
Support inside your business and sport outside of business because both sides are just important
and both areas are areas where you’re going to have things come up.
You’re gonna have problems, you’re going to have issues
If you try and do it alone You’re an idiot.
Yet, it’s something that we have a habit of trying to do.
We try to just deal with our problems
We are the problem solvers after all
We try to find the answer & a way forward figure it all out.
Because if we don’t, who will?
We convince ourselves that it’s not a big deal
We can handle it
That other people have got bigger problems
And if we just keep on pushing will find a way
So we push and we push and we push until we break down
And none of that is necessary
The thing is
On top of thinking that we should be able to deal with everything.
That we should be smart enough to do it alone.
You NEED to have support in place to actually be provide practical help, smart guidance, emotional support and different ideas is key to seeing you through whatever comes up.
Combine support with your own tool box of times and tricks to help you recognise what phase your mindset is in and the kind of action you need to take to get the most out of it and you can really power yourself forward
Even during times when most other people would fall apart.
As much as I’m a practical Get Shit Done & fuck anything that’s gonna try and stop me kind of person.
Without the mindset part?
There’s only so much a person can grind through whilst fighting their own head.
I know there are a lot of people struggling right now in the mindset department.
Even if business is operating just fine and works in lockdown, the whole isolation thing, fear for the future, missing family and trying to look after dependents takes its toll.
You got this.
A.K.A. me and the Planet Dan Team
We got you.
And we’ll be doing as much as we can to bring you all the best of our knowledge and skills to keep you going, and getting the best results you can even through trying times.
All we ask is you let us know when you find things useful and go take action on them.read more
Story Time With Dan
Are you sitting comfortably?
Then I shall begin…
A few years back, before I was mega successful (lol), I was a strip club manager. A properly broke strip club manager too.
Now you might think that’s a cool job. It’s not. It’s a crappy job.
One night I ended up dressed in bin bags (it was a makeshift ‘bio-hazard’ suit) up to my knees in ACTUAL crap. Yours truly was clearing out a blocked tank known as a ‘macerator’ that was full of, well, crap. (Have I said “crap” enough yet? Lol)
Because it needed doing and no one else would do it.
Sure, we could have waited til the morning and got a plumber in to do it
If it didn’t get done RIGHT NOW, the club was shut for the night.
And if it was shut for the night?
The dancers, the bouncers, the bar staff, me – basically everyone
Wouldn’t have got paid
Not a penny
And that couldn’t happen
We all NEEDED the money
So, I did it.
Not my best ever night.
And while I was wading around in other peoples used dinner, I started to question my life choices
I was about one turd away from walking out and saying “fuck it”
But I couldn’t. And I didn’t.
You see, at that particular moment in my life?
I was skint, like, my Mum and Dad were sending me food vouchers skint
I needed this job
Anyway – I eventually cleared the blockage, climbed out of the tank, binned the bio suit and got myself cleaned up.
When something unexpected happened.
Something I will never forget
One of the dancers strolled over to me and pressed a £10 note into my hand and said “Thanks Dan”.
And that “Thanks” meant more to me than my wages for the night.
See, the thing that makes me happy more than anything?
Is helping people
Helping people achieve things they can’t by themselves
Helping people get out of their own way and “do the thing”
It’s just what I do and it’s what brings me joy
Anyway, back to the story
That £10 note?
I’ve still got it
In fact, it’s on my ‘wall of weirdness’/library thats behind me as I type this.
Like I said – at the time?
I was skint
I was, essentially, a poor
Every night before work I’d hang around round the back of pret waiting for them to bin the sandwiches they hadn’t sold just so I could have something to eat
So 10 quid at that point?
Could have made a real difference for me for a few days, It could have fed me for a few days.
But I decided there and then
That £10 note was the last handout I’d ever take, if I ever needed to spend that, it was game over.
I’d forget any dreams of “making it” and go and get a 9-5 and live my worst life.
So I didn’t spend it, I used it as a reminder that however tough things got, I wasn’t up to my armpits in someone else’s shit, and cracked the fuck on.
And it was that day that drove me to do all the things I’ve talked about the last few days
All the things I’ve achieved? All the times I’ve pushed myself beyond what was sensible?
All because I was never gonna let myself get back in a tank of shit.
Since then? Again without sounding like a show off?
I’ve learned a lot
I’ve helped a lot of people
And a couple of years ago I was reflecting on the journey.
All the things I’d learned, the mistakes I’d made
And I realised I wanted to build my ‘signature system’
I wanted to bring EVERYTHING I’ve learned together so it can help AS MANY people as possible
So that’s what I did
I built the “How To Be Fucking Awesome System”
And it brings together pretty much everything I know about business and life
branding and positioning
creating a recurring revenue stream/membership sites
overcoming procrastination and overwhelm
growing a team
systems and structure
balancing the 4 pillars (health/wealth/productivity/connectivity)
I told you I learned a lot eh?
It brings together the best of what I know
Shit that works
Shit that doesn’t
And I left NOTHING out.
Over the years I’ve invested hundreds of thousands of dollars into my education and more importantly, I’ve spent 7 years actually DOING this stuff
Turning up day in and day out to GET SHIT DONE
And it’s all in this course
It’s the nuts even if I do say so myself!
Now, this hasn’t been on sale for about 18 months, but later on this week we are opening it up again so that you can (if you want to) benefit from the stuff I’ve picked up since “macerator day”
Wanna know more?
Good, coz I’ve plenty to tell you this week, right here.
P.S. When The HTBFA system was last available – it turned out to be our most popular “thing” ever – So keep your eyes peeled over the next few days.read more
It Gets Easier Everyday
This is the part that many simply don’t share
Every day – especially when you start out – is hard
It is hard for a while, longer than than you think, and utterly not straight forward
Pretty much every ‘blueprint’ or ‘business plan’ is a best guess – hopefully according to previous experiences
You have to do the work
You have to adapt it for you
You have to stay the course
The amount of time things take to achieve people massively underestimate
It’s quite fun having been around a bit
I remember seeing a post from someone who was a fitpro maybe a few years back with their ‘million dollar blueprint’ they were touting
They have not made a million dollars lol
Because if my hearings issues as a kid, I developed a RIDIK visual memory
I remember the things and stuff
What people day they achieve is often grossly over estimated
What I have now is (if you want to look at another way) slow and boring and at times tedious
Improved over time
Of course life and business gets easier if you improve over time
But it takes time
And probably gonna take a bit more time right now with what we have going on globally
Hence maybe be wary of those who are relatively new on the scene of that aren’t open with their past
They may be good
But more often then not many of their claims are a little bit ‘glossy’ and their background a little bit wallpapered over
Look for those who have shown a steady degree of progression – it’s amazing what people say that do but can’t (or that they are shady humans masquerading as ‘doing good’ now…)
Yes you can achieve many, many of the things you want
Just understand that it’s gonna take a bit of time and effort
It does get easier
Ya just have to do the workread more
It’s Never Too Late To Make It
Earlier this year – 6 years ago – I opened my first **official** business
I’d been self employed/consultant/minor shareholder in previous biz before…
…but this one was all me, all in, zero fucking safety net
4 maxed out credit cards….
Selling all my shit..:
My first venture?
A PT studio
That 500sqft little cube where it all started
I was 33 at the time
(And this is what I used to look like)
And if you would of asked me if I REMOTELY thought I’d be doing ANYTHING like I’m doing now?
I wouldn’t of laughed at you
I would of been quite confused and politely changed the subject because I would assume you were talking complete and utter shite
This next bits gonna sound a bit depressing thought – but bear with me
This (I hope!) isn’t one of those woe is me look at me now kinda posts
Just how it was
I’ve shared before – and I’ll share again now but I:
Never felt Good enough
Never felt worthy of love
Never liked (let alone loved) myself
^^^ all things I happily buried deep down
You would of met a happy and relatively (on face value) chipper cheeky chap
But was all a happy little facade I kept up as I didn’t want to be a burden – far easier to bury shit deep down eh?
For me I always thought if I achieve something with my life – be a somebody – maybe then I’d be happy
Fuck you Dan – you’re NOTHING was a regular musing
If you work, if you achieve then MAYBE you will be. ‘Worthy’
^^^ that was my logic
So with pretty much zero clue how I was going to do anything
I started doing stuff
Each thing I achieved I thought I’d feel different
The first 10k month was a milestone I wanted to hit
So I did
Felt the same
Maybe a 100k month will make me happy?
I was proud but all I was was tired and exhausted
So each time I achieved a new level it was always
‘You ain’t shit you bearded fucking nobody, keep going you ugly fat fuck’
(Literally had that on my wall as an ‘affirmation’ once lol)
I kept ticking off things that I would never even of dreamed of:
7-figure business ✅
(Legit/actual) Best selling author ✅
(Legit/actual) #1 most downloaded podcast ✅
Headlining with Gary V and other ‘A-players’ ✅
3000+ individuals and businesses helped ✅
1400+ testimonials ✅
There’s more if you can be bothered to search
✅ after ✅ after ✅ after ✅
(I mentioned some of these last night)
Simply because I didn’t feel like I was good enough
Why should someone like me have X or Y?
I’d have little conversions with myself
Generally would go along the lines of because I’d tell myself I wasn’t worthy of anything like this
I’ll prove myself wrong – and those that doubted me)
(Never said I was normal or once tried to be)
Over time I learned that you can achieve a lot through pure willpower and spite and rage and ‘fuck you’ attitude
But it’s always been underpinned with helping others
That’s what made – and makes – me happy
A lot of what I have was born out of frustration and seeing shit not done right
So fuck it if no one else is gonna do it?
I’ll do it myself
With each time I level up (ugh) that’s my attitude now
More out of frustration at how the market is served or a need rather than a panacea for my own darkness made light via helping others
(There’s lots of you that use helping others to help yourself…it feels good eh)
More bringing people together
And the most important thing:
I’m able to be there for my family over and over again
But I never ever once expected it to be that way and I never ever fucking once expected to be a ‘thing’ and when it sucked the deepest suck I’d ever get I kept going when I didn’t want to
– glad I did now –
I simply ‘dared’ to have ideas above my station; it’s kinda why I am not a fan of the privately educated, wealthy land owning, entitled connected posh fucks
I despise them
Because they will never have to worry about if they are eating or can afford to put petrol in their cars like many of us had to
I only have time for those who earned their stripes and earned their £££ through hard word
Those are the people I look up to and – I hope – inspire others to be like
And those are the people I learn from and I invest in
People who built empires and success from the ground UP
And whether or not you like me?
But I have made a difference and my life has purpose now – so even if you can’t stand me?
Me daring to be me has changed lives for the better – a lot of lives – and I’m proud as fuck about that more than anything Else
The point of this post is simple
If you’re a decent human
If you’re prepared to work hard
If you’re good at shit/getting good at shit
If you understand this takes time
If you invest in those who have walked the walk and do what they say
And the most important thing
Is if you think you deserve more or want more and prepared to work for it
You CAN get it
I had no idea where I’d be where I am now – and (give or take) no bloody clue where I’ll be in 6 years time
But as long as I keep going?
Shit tends to happen
So if you’re at the start of your journey stay the fucking course
And maybe one day being well y’all be writing a post like this
Do the work
A Success Story That Involves My Dad
[Never give up hope]
A story of success that involves my Dad, a deadline and a single one pound coin…
Now before I go on I’ll pre-frame with the fact I may of shared this to some in my past, but it’s pertinent for many of you to read this story NOW
Hence sharing this with you today
So, many years ago my dad – aka the goat – was in sales and I believe at the time he was a sales rep for a UK stationary company
It was during the 90’s recession and yours truly was just a little boy
(I only learned of this story last year)
Times were tough
Even though my dad was, and still is, a fantastic salesmen
We didn’t have much back then
I was always loved
I was a happy boy
I was never hungry or without books or a dog or toys
But times for many – as they are now – were hard
My dad isn’t by his own admission isn’t academic – but he IS determined and he IS relentless
He is also a provider
Hence the thought of him NOT being able to provide was something I knew that drove him from our chats in the last years
Anyways to the story
My dad got a lead
A company that he had been chasing down for many, many months gave him a call
If he could get to Cardiff?
The deal was his
Now I live in Somerset, and if you don’t know we have a big old body of water called the Bristol Channel between us and and wales
You can go up and around but that takes a few hours – and he would of missed the meeting
So he needed to use the bridge
The bridge back then cost £1
Problem was, he didn’t have any money
Now i don’t have a family
One day, I hope to
And if I do, my mum and dad have provided me with – in my opinion – a ‘blueprint’ for what being a good mum or dad is
Mum taught me to be kind and empathic, to look out for those who can’t look after themselves and to not complain about your lot in life
But to simply crack on
That’s where I get my tenacity, people skills (different from mums) and sheer bloody minded relentlessness from
Now I can’t quite imagine how that felt
Knowing that the answer to your problems…
To the deal that would put money in the bank…
And food – literally – on the table…
Knowing all your problems could be solved by one fucking pound that you didn’t have I imagine would of felt brutal
Hope would be lost
What he felt – is for him and him alone – but he didn’t give up hope
From what he told me he went through every drawer…
Every suit pocket…
Every nook and cranny in his car…
After coming up blank, he started turning the soft furnishings literally inside out
And after literally removing the lining of true sofa
Nestled amongst she lint, crumbs and things you find in the crevices of sofas…
…was a single, shiny, golden £1 coin
With barely enough petrol to cover the journey he set off
– made the meeting with 4 mins to spare –
And closed the deal
Got the commission
Paid the bills
Was there for his family
He didn’t lose hope
He kept looking
He refused to quit
I’m sharing this now as – for many – at times it might feel hopeless
No idea what to do
No idea who to turn to
No idea if you’re going to be ok
If you let your thoughts run wild?
You will he paralysed by fear and you won’t do your equivalent of ‘tearing up the sofa’
Now if your are reading this and you are 100% fine, more power to you
But with everything I write, I’m always mindful there could be those reading this that are fucked
I say this having come from no material privilege
All I have?
I worked for and earned myself
Yes I’ve had help from others
But you know who got my ass out of the shut?
When it comes down to to IF you have a few people you can TRULY rely on?
There’s times – more than once – I’ve felt completely hopeless, a week or two away from ruin
I remember having to sneak into work early when I was 19 to have a teaspoon of cereal from the boxes the consultants kept on the kitchen shelf…
I remember hiding in a corner behind a skip waiting for the manager of Pret to throw away the gone-off sandwiches that I would happily harvest after he closed door and before the motion sensor alarm was activated…
I remember walking 6 miles a day in a summer heatwave in london with multiple shirts (that I had to change in McDonalds toilets and wash/clean/iron every night) and a bundle of CV’s I printed off from the job centre handing them out for sales jobs…
I remember it all – and many more – clear as day
How I felt is BURNED into my mind
Because as depressed, beaten and emotional battered as I was?
Like my dad all those years ago – I didn’t give up hope
Somehow, I found a way
Fuck, I’m only here now because I’m a spiteful little arse who refuses to stay in his lane and knowing that I have a duty of care to my sister in years to come
If you’re in the suck right now?
I implore you: don’t give up hope
Yes, it may not be easy – it might be far from that – it might be fucking brutal
But do what you need to do
Call in favours…
Swallow your pride…
Get up early and go to bed late..
This won’t last forever and I’m telling you there ARE opportunities out there
They might not be exactly what you want
When I lost it all?
I certainly didn’t want to be working in a strip club being belittled and spat on (literally, more than once) by bankers
But I did what needed to be done until I could shift to what I wanted to do
I did the work
I got paid
I fed myself and paid my bills
Had fuck all else
But I got through it and it made me who I am today
You WILL get through this
No idea when, or how but if you don’t give up hope and you don’t quit
You WILL find your own £1 coin
Yes you’re gonna have to be relentless
Yes you’re going to have to do some things you don’t want to do
Yes it’s not going to be easy
But one day it will be!
You just have to grind through this
So send the pitch…
DM every old client…
Leverage your network..
Hit the digital streets and knock on those digital doors one by fucking one and don’t fucking quit on yourself
One day YOU will be looking back on this and you will be PROUD that you didn’t quit when every fibre of your being said
Flip the sofa cushions
You’ll find that £1
And it may not feel like it..
…but you got thisread more
Valuable AF Post# 7 of 7
Selling Through This Shit Storm
It’s the last post from the peeps in my world, you heard from her other half (Martin) this morning
She is all about SALES
The content is pretty simple but that’s the point
It’s not hard IF you keep it simple
Read and go do!
Let’s face it, for some people their business has evaporated over night.
If you are one of those people I’m not about to tell you that you should be sell sell selling what you do…that would be dumb
But if you need (and want to) you can sell your skills during this crisis, some of the skills might need transferring
Or the internet favourite word at the moment ‘pivoting’
To make them work and still add value remotely right now…
but people ARE buying and there IS demand there for the right skills.
So what are the right skills and how can you package them?
I’ve done over 20 calls with people who are struggling to find a new direction…every single call without fail comes back to the same thing…
Who is your ideal customer?
what is going on for them right now?
What help do they need?
First of all let’s deal with the worst case scenario: your ideal customer still needs what you sell but you can’t sell what you do because it can’t be done under lockdown conditions:
that sucks…you might have to look for alternative income, what other sellable skills do you have that people might need right now?
As far as maintaining contact with your ideal customer how might you be able to add some value, enough to maintain your relationship and keep at the forefront of their minds?
I’ve seen great examples of this with sports therapists doing tutorials on how to self massage, nurseries sending out activities to do with your kids, adding value with zero expectation or ability to sell.
However if you can sell then do!!
If you have something of value then why shouldn’t you be paid for it?
Don’t devalue your skill set, or your profession by doing things that SHOULD be paid for free of charge: I spoke to a client who was super frustrated; she does online yoga classes and has been doing for over a year prior to this all kicking off.
Her local competition decided to go online and are doing a class every morning for free…you can’t be undercut lower than that!!
We worked through her approach to sell against this, fortunately she has a fantastic reputation, some great USPs and a back catalogue of over 100 classes to differentiate herself and justify her monthly subscription.
If you are faced with something similar, look at where you can differentiate and add more value to justify the cost.
The likelihood is that your ideal customer still has the same needs as before…but their priorities might have changed.
Speaking to past and present clients, understanding where they are at and how their needs might have changed can really help you to figure out how you can still meet your customers needs.
I spoke to one person who has a fantastic loyal following and is normally booked up for months in advance, since the lockdown began every single client has cancelled: they simply can’t prioritise the money right now to pay for his services.
With little time to organically target sectors who can afford to prioritise money for their services he went back to his audience, found out what they could afford to invest right now and provided a scales back version of their normal services that fitted their budget…they put the offer out and it sold out organically in less than 24 hours.
Understand what your customer needs right now…and provide them with a solution that meets that need at a price that they can afford and just as before this crisis began they will buy!!
Finally…you have an audience but you can’t sell to them what you would normally provide but does your market need what you can provide for a different reason? Can you meet their needs in another way?
For instance I spoke to a lady who runs a face to face tutoring business for children (mostly for exam prep etc)
Schools closed, exams got cancelled and demand disappeared. Quickly though enquiries started coming in for tutoring for kids who are learning at home: parents who didn’t want their kids missing out on learning. This wasn’t something she had done before.
But Was totally within the skill set of her tutors, she got them set up online and within day’s was able to offer appropriate tuition for kids of all stage of education in lockdown.
This was a simple ‘pivot’, she increased awareness of what she had to offer organically using social media; providing decent value content to her growing audience and within a week she was at full capacity and in a position to look for more tutors to meet demand.
If you are desperately searching for your next sale start by reconnecting with your ideal customer, understand how what they need and how your skills can help them meet that need…
And then don’t be afraid to let them know that you can help them: you are doing them a disservice not telling them if you can truly help them during this time.
Corona Crisis or not always keep your communication honest and authentic: don’t pretend to be someone you aren’t, don’t ‘put on a brave face’, be human, be you and you WILL attract and convert those ideal customers you enjoy working with.
Happy selling 🙂
Back to Dan
How straightforward was that eh?
If your honest, smart and act quickly you can crack on during these weird as fuck times
And if the idea of sales scares you?
That’s normal for some!
Sarah is a great sales coach (she also does sales training for corporates and groups as well)
Again lemme know if you want an intro
Right that’s it from me ‘leveraging’ my peeps, if you got something from any of the posts?
The guys and gals happily gave up their time to create it, would be nice to give them some feedback
Anyways that’s it from me
If you celebrate? Happy easter!
HAVE A DAY!
Valuable AF Post# 6 of 7
9 paid traffic tips that anyone (even me!) can use right now…
So we are coming to the close of the week of leverage (aka my team and mentees to write my posts for me lol…we allllllll need a break from Dan from time to time… even me 🤣)
Now Martin Jolley-Jarvis is one half of the JJ’s, aka my mentees for nearly two years
His other half – Sarah Jolley-Jarvis – is going to be here later with all things sales
Well his domain is paid traffic
⁃ he’s rather good, hence the above image to show you coz it’s easy to talk le shite online –
Now this content IS epic and deeply actionable, there’s only one thing I need to give you a heads up on..
My man Martin – as you will see – LOVES an emoji…more than me!
Right over to the man himself…
😲9 takeaways from $346,400 profit in 6 months with Facebook Ads.😲
The surprising truth you’re about to discover is making paid traffic work is as much about your business as it is the ads. 🤯
The reality is paid ads are a powerful way to scale any business, especially when you’re hitting mid 6 figures going onto 7 figure revenue.
Sure it’s a slightly different skill set going from $1000 a month to $1000+ a day in spend.
Yet the principles are the same…
These takeaways will help whether you’re at $1k, $10k or $100k monthly revenue.
Essentially my learnings and insights from a webinar and free book funnel build with facebook ads run at our agency.
✅Takeaway 1: Know your audience✅
Know your audience… Sounds like a basic marketing 101 💩.
It’s scary the amount of people who don’t know their audiences well enough.
For years they’d struggled to make paid traffic work. 😢
Like most they had a fair idea who they were targeting. Yet still hadn’t clearly defined it.
When we dug deeper it became obvious there were two very different avatars.
The guys who had loads of skin in the game, and were looking for the one or two gems that would really accelerate their businesses. 🤔
These guys had total belief, but thought they’d seen it all already.
The beginners who were just looking to get started and need hand holding to make it happen.
These guys knew other people were doing well in the niche, but did not have the self belief or technical knowledge to make it work. 🤯
The problem was all their marketing had been aimed in between the two avatars.
Which meant that the advanced guys thought the info was a little basic and the inexperienced guys didn’t have the self belief or confidence to feel they could achieve it.
We totally reworked their messages having two distinct messages that spoke exactly to the avatar. Not pitching it mid-way between. This meant their ad CTR went from <0.5% to <1.5% average.
Yes it’s basic marketing 101, but amazing how many people skip this step…
Even businesses running multiple 6 figures in revenue.
Changing this allowed us to much better direct the copy on the sales funnel we built too.
✅Takeaway 2: Products✅
Get your products ready for scaling…
Don’t just build a thing and expect it to sell. Most successful businesses (and products) are iterations built over time and experience. ⌚️
To make paid ads work and any funnel profitable you need a good suite of products that sell! 🥳
From low price point entry level to high ticket consulting.
When we started working together they had the high ticket consulting and sales were good for offline activity (in person events etc). They just couldn’t make online work. 🤷♂️
Thing is with products, if you’re making sales organically and people are willing to buy, then you’re likely to make sales with paid traffic.
If you can’t sell a product to your market organically then chances are ads won’t improve that.
We knew people wanted their product because they were making sales. 😎
The problem with this client was they didn’t have any lower price point offers.
So it was a steep jump – cold traffic to $10k min, which they’d previously tried to bridge through local events.
So we work with them to test two lower price point offers…
➡️FREE Book (&P&P) Offer.
➡️Webinar To $127 Entry Level Course.
This dramatically dropped the CTA while bringing in money to pay their ads back and getting more people into the pipeline for their mastermind.
I see a lot with entrepreneurs starting out, they have a webinar to a single product.
If that product price is too low, it’s hard to make profit from your ads…
If it’s too high then you have to be a good high ticket closer.
Getting that balance is essential, especially having lower price points for entry level so you can recuperate some of your ad costs upfront.
✅Takeaway 3: Test & Measure Everything✅
It’s so important.
There’s lots out there about split testing.
Testing and optimising ads should be a given. If you’re not doing it then you’re literally letting profit slip through your fingers.
Testing the process is sometimes overlooked!
Not the pages (e.g. headline 1 vs headline 2).
I’m talking about the actual process.
We tested two distinct front end offers.
Free book VS webinar to $127 course
➡️The Free book killed it on CTA $15.83
➡️The CTA for the course was $150.60
On face value the book is cheaper 10x less acquisition cost.
Both were running at a loss…
The problem was getting people to convert straight off the book was more difficult. Jumping from a $4.99 book to an $10k package was a sizeable leap for most people.
Whereas the $127 course made a slight $25 ish loss.
Yet was STILL PROFITABLE
Because we had a $647 upsell which converted around 17% of people.
Meaning they were immediately profitable $86.99 per sale on average.😍
This was the principle component enabling us to fund scaling rapidly from $95 a day to $1080 in 3 months. 🥳
✅Takeaway 4: Retarget Like A BOSS✅
Most people retargeting and there are many different ways to do it.
Here’s how we do it…
We retarget the same offer (in different ways) across multiple audiences on the front end.
✔️All Website Traffic – (anyone who’s visited your site or funnel)
✔️New Leads – (anyone who’s given you their contact details)
✔️Video Views – (anyone who’s watched your videos)
✔️Add To Carts – (anyone who’s looked to buy or book a call)
✔️Completed Registrations – (anyone who’s bought or booked a call)
✔️Engaged Facebook Page – (anyone who’s engaged with your page)
✔️Engaged Instagram Profile – (anyone who’s engaged with your Instagram)
✔️Engaged Ad Or Post (Facebook)
✔️Engaged With Ads Or Posts (Instagram)
Not only that, we do it across multiple timelines 7-14-30-60-90-120 &180 days!
Here’s the thing…
We represented the webinar to page visitors who didn’t sign up for the webinar – this retargeting audience generated leads at $7.56 vs $10.38 on average for cold.
We retargeted all webinar sign ups with the $127 course as a limited time offer.
We downsold too…
If they didn’t buy the $127 course in the time allowed we down sold them to the FREE Book offer.
This simple retargeting downsell cost JUST $10 a day…
We attributed over $30k+ in high ticket sales from this book offer because of post purchase follow up sales calls.😲
✅Takeaway 5: Have a suite of ads….✅
If the foundations are right then your ads will be a success.
Assuming you follow the right process.
Hammering people with sales ads ALL the time is the fastest way to turn off your audience.🤦♂️
You want that will presell your prospects so they’re ready to buy.
⚠️We used a suite of ads ⚠️
➡️ Testimonial ads,
➡️ Customer story ads,
➡️ Product walkthrough ads,
➡️ FAQ ads,
➡️ Content lead ads
All designed to establish social proof and credibility
So when they saw the sales ad they were already bought in.
Meaning the prospect was WAY more likely to buy the course AND improved the high ticket conversion rates too. We don’t have exact figures on the increase – sorry.
It also means there were multiple touch points before purchasing.
As you’ll hear time and time again testing is SO important.
We tested hundreds of ads to find the ones that work best. 🚀
One tip for rapid testing is to use dynamic creatives (if you’re not already).
Facebook will test 5 headlines | 5 main body copy | 10 creatives and 5 buttons to bring you the BEST combinations.
It allows you to rapidly discover the ad combinations that are working best. 🙌
You can test a lot of creatives & copy at once for faster results.
You can then dupe the winning combinations out and test more variants around that theme.
Doing this meant we found winning combinations of ads that, once duped out, generated thousands of likes, comments and shares each! 👊👊👊
✅Takeaway 6 – Work On Writing Good Copy Or Hire A Copywriter✅
Copy with your ads is a very important element.
When you’re building funnels and pages then copywriting is an incredibly important skill.
Good copy does take a while to learn.
Over the last 2 years we’ve invested heavily in 1-2-1 training with world class copywriters and it’s paid dividends for our business. 😎
If you don’t have time to learn or writing isn’t your thing then hire one.
We tested straight to a high converting clickfunnels order form Vs longform page copy and the results were obvious.
High converting order form = 11.7% conversion rate
Long Form Sales Page = 23.75% conversion rate💥
They literally doubled their money and returns from ads.
From this one subtle difference.
Making a HUGE difference to their front end ad profitability.
✅Takeaway 7 – Sales Follow Up ✅
Sales are the lifeblood of any business.
The ones that really do well with paid ads have a team of salespeople to follow up.
At a minimum if it’s just you, get good at selling, then bring on a sales person.
A good high ticket closer is worth their weight in gold. 🏆
This client had a team of 4 sales people, that could follow up all leads and purchases and upsell (even fastrack) to high ticket mastermind or private client.
⚠️ In the first month of running ads one person bypassed the entire funnel (after the webinar) and went from lead to private $30k client. ⚠️
This started with JUST one phone call. 📞
It’s a subtle mindset shift that I see with all clients, like this, who are really making paid ads work.
The ads aren’t the panacea to fixing your business sales problems.
They are a proven and scalable way to feed your business so you can make MORE sales.
Invest in sales training or staff so you can serve the leads that are coming in.
Ads are only ever as successful as your ability to close.🤷♂️
✅Takeaway 8 – Know Your Numbers ✅
Knowing your numbers is essential.
When we first started working together their numbers were um… a little sketchy.
Daily tracking of their ad performance meant that we could accurately assess metrics and predict the numbers using Geru.
Tracking & attributing sales was much more difficult.
They had money coming in from paypal, BACS, stripe, cash.
It was a nightmare to track. 🤦♂️
Worse… midway through they swapped CRM too, which further added the complexity of attribution.
We used facebook offline events to upload as much data as we could and attribute it wherever possible, including manually. But ONLY for the last 3 months (we didn’t do this before because we didn’t have access to the data.)
If this was an ideal case, the tracking of numbers could have been MUCH better.
The most accurate figure we can get on the back end according to their sales manager is 4.4x ROAR. 🔥
Which is a decent return on top of the front end profits.
Almost everything we could get access to was attributed.
Sadly we didn’t have visibility of everything. The figure could be a lot higher, we have no way of knowing. 🙄
The big learning from this is to use systems that’s easily trackable and one or two method of taking payment (your account might also love you or it).😉
Understanding the data is what drives decisions and when you’re scaling big numbers small decisions can have dramatic impacts on results.
✅Takeaway 9 – Learnings ✅
If I had to do it again, I’d definitely do a few things differently, the tracking above was huge learning.
The other key takeaway was hiring our own creative team. 👩🎨
It took longer than we wanted to get creatives off the client and so we hired a creative team in house to build us out more creatives for testing.
This allowed us to test hundreds of creatives rapidly without ever having to wait for the client to send stuff over. 😎
Allowing us to dramatically speed up testing and get results much faster.
This was a big win and we’ve kept the creative team on so we can test lots of creatives without constantly badgering clients in the future.🥰
Hope that’s been useful.
P.S. I was going to shoot for 10, but didn’t see the point creating one more takeaway just to hit a round number. 🤦♂️
Ya know what?
I was legit impressed with that, my man MJJ knows his stuff
If you ever need a) paid traffic run for you OR b) you would like to know how to do it yourself?
Let me know and I’ll make the intro or just DM him
They ain’t cheap, but you really do get what you pay for in this space
Plus – because such things ARE important – he’s got a bank is screenshots of ad accounts for proof
No bullshit on this boy eh?
Right, last one coming later from Sarah JJ
Hope y’all enjoyed the week so far!
Valuable AF Post# 5 of 7
Stand out on social without sucking serious sausage
I do feel sorry for my team at time’s you know
This week I’ve tasked all of them to deliver me an item of valuable content
They never give me the subject line or opening but…
…so I feel I HAVE to to fuck with them a little bit eh?
Anyways today is all about creating eye-catching, pattern-interrupting, thumb- stopping images and graphics for your social media
Hence I hand over to my head of memes – yes that is his real job title – Mr Chris McCluckie
Do your social media images need a helping hand.
Are you looking at other peoples graphics and wondering, how can I do that?
Here are some tips to help you stand out and be more unique.
Some are practical and some are psychological.
But they will help your social media images stand out and get more attention
Especially now that everyone is using their social media to take their offline businesses online
Here are 10 easy wins to help you stand out
1. SOCIAL MEDIA IMAGES ARE USED TO SLAY ZOMBIES
I keep going on and on about this, but it’s so important.
People turn into zombies when they are on their mobile phone.
They lose their sense of time, where they are and all but the basic brain functions turn off while they surf social media.
You go into a trance and zone out – it’s what this type of media is designed to do!!
Our job is to recognise this and provide an image that is different to the standard, boring images that people use.
Different always gets noticed.
Getting noticed slaps people in the face and brings them out of the trance long enough to read your post.
And that’s what we are trying to achieve – get their attention in and around the noise of social media
2. USE BIG BLOCKY TEXT IN YOUR SOCIAL MEDIA IMAGES
0.5 seconds is what it takes for someone to flick past your post.
Don’t have some font that requires effort to be read as people will make an instant unconscious decision that it’s too much effort to read it.
And they will flick past you quicker than you can blink.
Go for the unsexy, big, chunky and blocky font.
3. USE CAPITAL LETTERS IN YOUR SOCIAL MEDIA IMAGES
Capital letters are easier to read at a glance.
This is why newspapers use capital letters for their headlines, especially for the front page.
We have already talked about how quick people decide to read your post or not.
Around 0.5 seconds.
Capital letters stop them thinking as they are easy to read at a glance.
So use them.
4. THINK OF THE WAY YOU DISPLAY TEXT – IT HAS A HUGE EFFECT ON THE OUTCOME
Look at these examples
THINK OF THE WAY YOU DISPLAY TEXT – IT HAS A HUGE EFFECT ON THE OUTCOME
THINK OF THE WAY YOU DISPLAY TEXT
IT HAS A HUGE EFFECT ON THE OUTCOME
THINK OF THE WAY
YOU DISPLAY TEXT
IT HAS A HUGE EFFECT
ON THE OUTCOME
3 different ways, which one feels the most comfortable to read??
5. DON’T USE TOO MUCH TEXT IN YOUR SOCIAL MEDIA IMAGES
We are not trying to write a novel, or sell with our images – that is not their job.
It’s so easy to keep adding text so your readers can “understand you better”
The images job is a pattern interrupt plain and simple.
No more and no less.
It’s there to stop people long enough so they come of of their trance and read your post
This is where you can write a novel and sell your stuff, not the image.
6. MARK YOUR TERRITORY IN YOUR SOCIAL MEDIA IMAGES
I used to put up my social media handles on my images, and it worked well.
But I decided to experiment with putting my website address on.
I never thought it would make a difference, after all I was just marking my territory, right?
Page views went up massively over night and I was able to attribute it to the extra traffic coming on google analytics.
7. PATTERN INTERRUPTS RULE
This is the job of a social media image.
It’s a pattern interrupts job, to take people from the unconscious autopilot that is zombie mode and snap them back into fully conscious humans that are able to read your post.
Look at what your competitors are putting out, then do the opposite.
Most people copy the big guys in an industry, the problem with this is everyone ends up looking very similar.
They end up blending into the social media noise.
8. BE LAZY – HAVE TEMPLATES YOU CAN CHANGE FOR YOUR SOCIAL MEDIA IMAGES
There is nothing more soul destroying than staring at a blank screen and waiting for inspiration to strike.
Templates are a lifesaver as 50-60% of the image is prebuilt and just needs text and an interesting pic to make things happen.
9. PEOPLE READ LEFT TO RIGHT – TOP TO BOTTOM
In the western world we read from left to right and from top to bottom.
Because of this I like to put the important info on the right hand side of all my images with the contact deets (remember – mark your territory) directly below this.
It makes it more comfortable to read and less jarring to look at.
So the image is generally on the left – text on the right with contact deets below.
10. IF IT’S SHIT, YOU CAN ALWAYS DELETE IT – BE BRAVE
There is nothing more likely to stop creativity dead in its tracks than fear.
Does this look silly?
Is this professional enough?
Does it make sense?
Is this rubbish?
Social media half life, the amount of time your posts disappear from your feeds and stop getting likes and comments is really quick.
A few days on facebook? Same on insta and Linkedin?
So if you design something and its shit, which happens to us all.
You have 2 choices – delete it or ignore it and know that in a few days it will have disappeared from your feed and be forgotten about.
I hope you manage to implement some of these and see the rise in engagement on your social media.
More engagement means more eyeballs.
More eyeballs means more sales.
If you want to learn more or have me create graphics and templates for you please reach out to me on email@example.com
Thanks for reading
Believe it or not that’s the trimmed down version…it was 2500 words long to start lol
Knows his stuff
His images have = made me a fair few quid
And if you follow his advice (or give him some dollar to do it for you/show you what to do?
Y’all be ahead of the other boring buggers on social
Anyways hope you enjoyed that, few more to go
And my job for the rest of the day is mainly memes…gotta stay sharp
Hope y’all had a good week!
Valuable AF Post# 4 of 7
It’s all about the PP Train…
Today it’s my man Tega taking over the digital reigns, and he is talking about the importance of having an epic PP train
Where ‘PP’ stands for
(What else could it mean?! 🙃)
Man T is a GENIUS at this – he he’s ‘behind these scenes’ for a few podcasters
Hence today’s post….enjoy!
Hey Hey Hey peoples,
I trust all is well with you in your quarantine holes.
Today is all about “The podcast production train”
One of the more Prominent ideas/topics I have seen from Gary Vee that stuck with me is the idea of producing more and consuming less a touch generic but when applied to what you are doing to grow your authority or your business it rings true for me.
So as I talk about getting on the production train, this is what I am talking about.
You see the message more and more, although granted it is not as prevalent these days, I imagine a side effect from the current global pandemic, that message is you HAVE to be everywhere and you have to be “omnipresent”.
But what I dont see anyone talking about is how to be “omnipresent” when peopling is not really your thing
(read a little on the introverted side)
Being introverted I find it so much easier to interact and socialise with a few people as possible; so conversations with 1 person are a dream come true for me.
And I have found that nothing comes close to Podcasting when it comes to 1-2-1 virtual interactions.
SO today, I want to give you some tips on getting started with a podcast of your own and give you ideas on how you can take what Carl wrote about on Tuesday and repurpose the recordings of your podcast and distribute
it so you can start being “omnipresent”
To save both our time, I am going to assume you know what a podcast is. If you don’t go to google and search for The Tim Ferriss Podcast or the Joe Rogan Experience that should get you up to speed.
I am also not about to tell you how to launch a podcast that will change your life or business in XX number of days. I am not doing that becasue It is not something that I have done or have any control over.
What I have done though is help a few people manage their podcasts – My team and I take care of everything that needs to happen
behind the scenes for a podcast to run smoothly. So things like Editing, creating shownotes, uploading to pocast host e.t.c
The easiest way to describe this is that when my team and I are helping with your podcast, all you have to do is Record and upload
the audio file, and everything else is taken care of for you withou you having to worry about anything.
I have also helped a few people setup their podcasts.
So it would be fair to say I know a thing or two about podcasts and managing them.
SO How do you start a podcast?
Before I get to that let me talk briefly about the elephant in this email…
It is important to understand that starting and maintaining a podcast can take a lot of time and energy to put together. SO if you are thinking of starting one, you have to commit to being consistent with it as podcasts need consistency to develop a listener base.
What I will talk about is some of the equipment that you need to get started, and how to plan your show.
Planning Your show…
1. Plan your show
You need to have a sound plan putting into consideration all the factors such as purpose and budget.
For instance, you can start a podcast for fun, to promote products/services or share content. This means that you have different target audiences depending on the purpose of your podcast.
After knowing your target audience, you will have to plan the way forward by researching the topics, images and other resources that will help your podcast gain traction.
The final thing you need to consider when planning is value.
You should add value to your listeners in one way or another so that they can continue following and interacting with you.
Therefore, do a thorough research on the topics or the things you will be sharing to avoid misleading or sharing wrong information.
2. Name your show
How you name your podcast can determine whether it will be successful or not because the name can help you gain more listeners or lose them.
When it comes to naming a podcast, you can use any of the following approaches:
i. You can use a clever name
You can be creative and come up with a clever name for your podcast. However, the name should be simple and easy to write so that people can search and remember it with ease. Remember, even though it is a clever name, you can include a description to help listeners understand
what the podcast is all about.
ii. Use a descriptive name
When you use a descriptive name, it should not be very long because it can be hard to search or remember.
It should include the products, services or the content of your podcast for it to relate to the purpose.
iii. Use your own name
This is not recommended when starting a podcast because it can mislead a lot of people. For instance, if your podcast is mainly for business and you use your own name, some people might think that the podcast is to discuss personal life or other things e.g. fitness.
Therefore, unless you’ve good traction and established an audience, it is advisable not to use your own name first.
3. Plan your episodes
As we have discussed earlier, you need to be consistent to have an impact and have followers. When planning an episode, consider the following:
• The length of a single episode
• Episode topics
• How many episodes have in a day?
• Will you have visitors?
When you’ve got a good plan in place, you will not run out of ideas or create a bad episode because you will be following a laid plan.
However, you may shift a few things from time to time depending on how your audience’s response and traffic to ensure you maintain your listeners.
Also, having surprises and using different styles is important to avoid being repetitive.
The length of an episode is determined by the content you are sharing and your audience.
However, your episode should not be very long to avoid repeating ideas or boring your audience.
On the other hand, it should not be very short to avoid leaving your audience hanging or with a lot of questions.
You should also plan how often you will be releasing episodes (how many episodes in a day?).
Here, your audience, content and strategy will play a big role when deciding. Nonetheless, you should not just release podcasts to meet the deadline because you will lose the audience.
The content you share should be beneficial, well researched and professional because that’s what your listeners will consider before being loyal followers.
4. Episode titles
Your episode titles should be good, easy to search and descriptive to make it easy for your followers to search and follow them.
Remember that you will have numerous episodes and you need your audience to follow each one of them. On the other hand, when a new listener starts following you or finds one of the episodes, he or she might start following you and searching for other episodes.
Therefore, avoid naming your episodes as 1, 2, 3, 4, 5… because no one can search and find such content! Instead, have descriptive titles.
The equipment you need
So with your show planned to the best of your ability let’s talk about the gear you will need.
If you are just starting then the last thing I want to do is overwhelm you with choices, so I am going to keep this as simple and as pocket friendly as possible.
You will need a microphone one that is not too cheap but then you also don’t need the most expensive either.
The key thing here is to pay attention to your recording environment.
Make sure it is actually quiet enough to record and there are as few distractions and background noise as possible and you can use household items as basic sound proofing.
You need something to record to, in the interest of simplicity you can use your phone’s voice recorder and then upload the recording to your podcast host.
Which brings me to the host.
Your podcast host is the service that will syndicate the audio to all the major podcast platforms.
It used to be that you would have to use a service like Libsyn or podbean.
Then Anchorr came about and disrupted things. With anchorr you can have your podcast setup and ready to be syndicated in under an hour.
Depending on the type of show you are creating, you may need to edit or clean up the audio recordings if this is the case you will need audio editing software the 2 big ones in the marketplace are
Audacity and Adobe Audition unfortunately I can’t go into too much detail as we would be here all day talking about audio editing.
You can minimise the amount of work that needs to be done on the edit by making sure your recording environment is as sound proofed as it can be.
By speaking clearly whilst you record and being aware of filler words and phrases as you may not be aware you use them as much as you do till you listen back to the recording.
Filler word are the ummsss, ahhh, so, like. I actually think there is a pandemic of people using like ALOT when then speak myself included and it is something I am making a conscious effort to minimise in my speech.
If you have and aware of the things I point out then you are ready to go with podcasting and your very own podcast.
So looping back to earlier in the post, I mention getting on the production train…
By starting a podcast and putting it out consistently you move yourself from being a consumer to being a producer and if you produce consistently you build yourself a bank of assets that you can repurpose and use more than once, so your efforts can be leveraged.
Here’s the juicy bit…
As well as releasing your podcast as a podcast, you can take interesting and intriguing bits from your show and create audiograms which you use as micro content or to promote your podcast or product.
You can take a statement or quote from your episode and create quote post. If you have no idea what this is just go have a look at
Gary Vee’s Instagram feed, they are hard to miss.
You can take the entire audio recording and turn it into a video that again you can use to promote yourself, your podcast, or your product.
To get a few more ideas on repurposing, I suggest you check out Wednesdays post from Carl as he went really in-depth on the practice of content repurposing and even have a blueprint on what you can with it.
As you build consistency and grow your show, you can then implement some of the systems that Lianne mentioned in her post yesterday to make your podcasting process and journey as smooth and painless as it can be.
And that ladies and gentlepeeps of planet Dan is a 3000 foot view on how you can get started with podcasting and get on a podcast production train.
Given the medium via which I am delivering this lesson( I think that’s what this is?) it can be a little tough to convey all the nuances
that you will no doubt come across.
In an effort to coney those nuances I am writing a mega blog post that will cover EVERYTHING my team and I do for clients to help them start a podcast.
If you want to start a podcast and this email has given you food for thought, then make sure you are friends with me on Facebook or
at the very least following me so that When the post is ready and I start marketing it, you will have a chance to see it and read it and
then hopefully get started with your very own podcast.
That’s all I gotta for you lovely people today, till we speak or converse again, stay safe and keep hustling.
Aaaaand beardy boy is back
Teggles is a bit of an ninja genius at this, if he can help you/your business personally?
You can email him at firstname.lastname@example.org or hit reply and I’ll forward your request to him
Hope you enjoyed that and got value from it, plenty more to come
Want to know how I get more done in a week than most do in a month, AND have fun doing it?
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