• 27 Sep

    Can You Be F*cked?

    Blog Post

    When it comes to sex, honestly….can you be fucked?!

    This is something I’ve been pondering for a while

    (And felt ‘appropriate’ for a late night CWD discussion)

    I remember reading a blog from some tech billionaire dude and he spoke – eloquently – about how he sees Sex as a nootropic

    It was fascinating

    Cards on the table?

    A lot of what I have done in my past (lifting weights, clothes, going to bars/clubs, playing rugby, getting £££ – has (in part) been to attract the opposite sex

    (I was not confident in who I was or my personality back then and sought like a magpie to ‘feather my nest’)

    It was – at one time in my life – a big focus

    Yet now?

    I can’t be fucked

    (Forgive the pun)

    I’ve been studying philosophy a lot more, and reading books that – in part – discuss things like the meaning of life, having a purpose, consciousness and so forth

    And I’ve seen so many people fucked up by feeling they have to look or act a certain way, having hearts broken by infidelity, needing attention from what they go for (gender neutral AF there lol) or people playing games or just messing with their heads

    It’s important of course

    But – forgive the copy – fuck me, it sometimes seems more effort that it’s worth

    Yes it’s fun
    Yes I enjoy it
    Yes it’s human

    But we are programmed to want it

    We get a nice hit of oxytocin (don’t get that from ‘solo’ fun, #fact)

    Sometimes it seems it’s such a focus in society, yet there’s so much more important stuff (IMO, hence wanted a debate) in the world than rubbin midsections together

    It all seems so silly sometimes

    (I know quite a few very attractive, successful, eligible entrepesingletons who have remained horizontal jogging free for quite some time and they seem rather happy and it doesn’t bother them, they seem peaceful!)

    If you have been here for a while, you will remember the sheer fuck tonne of singlepreneurs there are

    We seem to be a rather challenging bunch

    That and – again from observation please do educate me if I’m wrong

    Many men seem to be operating more out of feminine energy

    And many ladies operate from a masculine energy

    People don’t seem to know what to do, where they stand or what they want

    (And it’s very easy to fuck up nowadays hence I know many who just simply don’t bother as it isn’t worth the drama)

    Confusing eh?

    That and our society is very ‘instant gratification’

    From porn that you had to find in a hedge when I was a kid now a click of your finger


    Fuck me I hate that shitty app


    Wanna know something – a programme called JAM by Chris Morris (channel 4, 15+ years ago) basically predicated this as a spoof and a satire on how morally bankrupt people were in the future

    Anyways lots of points above

    Sex is a part of life

    I believe in the 4 ‘pillars’ we promote

    – health
    – wealth
    – productivity
    – connectivity

    ^^ that last one (friendships, family, kids, relationships, sex)

    Is one I’ve seen many struggle with

    Don’t get me wrong reading back through may seem like I’m a bit bitter or something

    I’m not

    Happy as a clam, forgive the pun

    But I get so much more from helping others, from work, from doing fun things – that and would choose a ride on DucatiBAE over riding anything else

    That and have found the HTBFA course so fucking rewarding; I’ve not given anything else a second thought

    It’s been nice tbh

    Just been thinking more about humans, life, why we do the things we do – and don’t – and this was a musing sparked by seeing the throngs of folks doing the Saturday night mating dance

    Rather memes and some orange fudge

    Anyways wanted to get a discussion going, we are all adults – and I learn from you and we all learn from each other

    Interesting to see what the denizens of CWD think eh….

    As Always respectful chats, no slinging mud at anyone’s beliefs or genders

    Worlds a confusing place at times

    Talking and learning

    How we grow innit

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  • [A valuable read for anyone who DEMANDS more from life]

    From cracked to crushing life; lessons from my pain for your gain

    I can still remember it as clear as anything; I had a pretty tough New Years and some personal stuff that was beyond kicking my ass

    I was on my knees

    Literally in fact

    Now as you know, I’ve struggled with my demons and he panacea was often at the bottom of a bottle of distilled grains or potatoes

    I quit the drink a year ago, but still had the urge

    If you have ever struggled with a ‘bad habit’? You’ll know what I mean…

    That ‘little voice’…

    The nagging ‘hunger’…

    The pull of something – or someone – that you KNOW is bad for you tagging you inexorably towards your own downfall…


    Fucker ain’t it?

    Anyways that first 6 months was PURE will power and spite

    Then what happened over New Years happened and then the familiar dark passenger came along for the ride once more

    I couldn’t of felt more of a last down…

    A liar…

    A fraud…

    If I tried

    Hardly a fucking ‘hero’s journey’ is it?!


    I realised I had come close to losing it all – and possible my life – not even 6 months prior to this

    Aaaaand they do say breakdown comes before breakthrough

    So I did


    I had so much pent up rage and anger and sadness and regrets as well as felt my life was no longer my own to control

    I felt taken advantage of…

    I was mentally battered via supposed trusted confidants who had ended up being ‘snakers ’n’ takers’…

    I was pushed past my limits and I was fucking DONE


    Roll forward to now:

    Life is pretty fucking good


    In fact, life is FUCKING AWESOME


    Because for the first time in my ENTIRE life I attacked the root cause of the head trash that was holding me back

    I had managed to achieve a surprisingly successful empire from pretty much nothing but will power and work ethic alone

    But at the expense of other areas of my life

    Now my mentor Dex has a huge part fo play in this, because we came up with a way to:

    Get my physical and mental health on point so I looked and FELT good with enough ‘gas in the tank’ to get shit done daily…

    My productivity nailed the fuck DOWN to work on only what I needed to work on…

    Reconnect with who I am as a person, what I stood for (and didn’t) and rebuild old relationships and create new ones from scratch…

    AND the big one?

    Business grew without killing myself in the process by a profit margin of 32%; as well as adding in 3 new streams of revenue, new team members, opening another gym

    Not bad eh?

    Ya see, I’m a complicated fuck

    I know this

    As flawed as the next man

    But I’m also – and some of you may struggle with this next bit – actually kinda smart…



    Due the the fact I do have some lovely folks who have my back, and the crazy memory thing I spoke about; I remember all the things


    (Well the ones The Goose didn’t destroy the neurones for banwaysy lol)

    I see people launching and selling shit they ain’t even done before

    Let alone had success with

    Which is why I’ve done some things they way I’ve done them

    For example; ‘Espresso With Dan’

    Usually we open every 3 months, we decided 6 months was better this time


    Because the first three months of the year I was a human fucking guinea pig

    Kill or cure

    Sink or swim

    Death or glory

    The next 3 months I was PROVING what we had created worked and massively improved the 4 areas that – from my perspective and 10’s of 1000’s of hours of coaching have taught me are crucial for a happy, productive and wealthy life

    – Health (physical, mental and spiritual – yes I said spiritual!)

    – Wealth (assets, cash, business growth, leverage and scale)

    – Productivity (getting shit DONE; having more time & energy to pursue life and business pursuits as well as personal development)

    – Connectivity (family, friendships, relationships – biz & personal, dealing with limiting beliefs/inner head trash. Being part of something bigger than you. Giving back & loving life)

    I have this, I think (in this really permutation anyways)


    And I wanted to make sure that I had conquered pretty much every fuckery I had let rule my life

    I took full control of ALL aspects of my life

    I OWNED it

    And I made it 100% what I wanted; healthy, happy, wealthy, fun, free and on my fucking terms

    I truly believe that ANYONE can take what I’ve learned and make massive changes in their life; because I would be an incongruent piece of shit writing to you now If I didn’t eh?

    This could end up being my ‘magnum opus’

    But I need people to come with me on this journey to prove what I have done for me and my private coaching clients can be done for YOU as well

    This WILL be a thing

    A BIG thing in my world moving forward

    And I would like to invite you – if you feel there is more to life than you currently have – to join me

    Is this free?

    Is it fuck

    But for this first ever group there will be a reduction in costs (in return for comprehensive feedback), free membership to ‘Espresso With Dan’ for the duration, and private coaching with me monthly to ensure we are on form

    Everyone I see is churning out the same old tired crap; and the system I’ve created IS different

    We attack the root causes FIRST

    Most people?

    Try burial a business on fucked up foundations

    My job is to gut the ones you have, and help you rebuild something that will actually LAST and allow you to build the life and business you want on top of them – as well as kicking the living shit out of the negative self talk, and helping you get control over your thoughts and feelings

    Like I mentioned the other day

    Had bit of an epiphany

    My ethos?

    Fun and profits

    My group?

    Get shit done

    My mission?

    I finally fucking have it

    To create well rounded entrepreneurs who get to experience the life, business, health and relationships THEY want on THEIR terms – and have a fuck tonne of fun doing it

    And if that sounds like a ‘mission’ you would like to be part of?

    There’s nothing to pay right now

    We had 69 applications yesterday – I sent this to my list after the massive live stream I did

    Going through them tomorrow

    If you would like me to send you the link to find out more?

    Drop me a comment below

    Not interested?

    At the very least learn from the fact that it’s never to late to change and take ownership of your life

    Own it
    Get help
    Take action

    And if I can help? Lemme know

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  • 20 Sep

    Embracing Change

    Blog Post

    You CAN change…

    …if you want to

    This pic?

    Was me 3 years ago to the day

    It’s not secret I have had a long running issue with the drink that – I’m proud to say – I’m 11 months (a year I will be behind proud!) sober

    I used it to mast a lot of self worth…

    Self doubt…

    And self hatred….

    Since I was in my teens

    And I was fucking good at hiding it as well! I could nail a bottle of vodka a day; and still run multiple businesses, have a life, go to the gym – proper functional alcoholic lol

    But ultimately it was going to bring me down

    Last year?

    It nearly did

    I almost lost everything

    See, when you are ‘normal’ (well as normal as I can be lol), and you don’t think you are going to amount to much – but you keep fucking trying and one day


    Suddenly you’re a thing

    It messes with your head

    I never expected to have ANY of this

    I don’t feel ‘special’

    I’m still the same Dan I was since I was a kid

    People I’ve known since the start of this ‘online thing’ are surprised I’m still ‘me’ if that makes any sense

    I share this with you today because many of you will think you aren’t worthy of X or Y

    And – quite frankly – that’s bullshit

    If vapid celebrities, compete fraudulent fucksticks and utter cock wombles with staged photos, lambos and models can make a shit tonne of cash?

    Why the fuck can’t you?

    And that’s the thing

    IF you believe you can and IF you put the work in

    You can

    In a shit place right now?


    You know what did it for me?


    Which – you have as many people who rely on you as I do?

    Is hard

    Bastard hard

    I didn’t want to appear weak
    I didn’t want to let people down
    I didn’t want to worry people

    But that ^^^ ?

    Was all in my fucking head

    When I finally asked those close to me for a hand – it was like a fucking special forces team swung into action

    From my family, team, mentor, friends – you name it – they picked me up…

    Dusted me off…

    Smacked me around the head…

    Then put white arm around mind and said ‘let’s share the load for a bit’

    And the rest is history

    Without those people (and you know who you are I’m not going to tag you – ya know I love ya more than anything) I don’t know where I would be today

    You NEED people around you who give a shit
    You NEED to be with people who will help you when you can’t help yourself
    You NEED people who don’t judge and just want the best for you

    Those people?

    Are worth their weight in gold

    In this group?

    1000’s of them

    The amount of times I have seen complete strangers swing into action in this group for someone in need


    And if you need a more focused, more caring, more giving version of this group?

    That’s what ‘Espresso With Dan’ is, And what it’s all about

    We are shutting up shop tomorrow night – and I’m conscious it’s not for everyone for a variety of reasons

    But if you could do with a bit more support in life and in business right now?

    You’re welcome to join us:


    And if not? Please – I implore you understand this; you can be, five or take, anyone you want to be

    Just don’t try do it alone, OK?


    PS ayes I do have a Big assed hairy chest( I used to care what proper thought of me looking the way I do

    Shaved it off for years

    Now I don’t give a fuck and love WHO and WHAT I am

    ^^^ I couldn’t say that a few years back

    Amazing how things can change eh?

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  • 16 Sep

    The Story of Two Dan’s

    Blog Post

    Vindification of an (ex) scumbag; the story of two Dan’s, D.R.S. and how a to be a man



    What I said to Danny Clarke once


    Came from the world of MLM – which for me is already a red flag

    Danny made a mistake

    Danny was coming from a dark place and took actions that – in all honesty – weren’t ‘him’

    Dan (aka me) has been mentored well

    If someone screws you for a $

    You spend $5 to get it back

    (And please note Danny never did that)

    But if I think you have fucked me, taken advantage of been a sneaky fuck – to me or any decent human

    I will fucking come after you in more ways than you don’t want to know

    I’m old school

    I don’t like bullies



    I will proactively go out of my way to fuck you up so you don’t do it to anyone else


    (Side note – if YOU have ever been hurt – PM Me – I enjoy fucking over bad people ha)


    Danny – as he said on a post – did something that wasn’t him

    I – as a man – will ALWAYS give someone a second chance if they apologise

    Danny did

    And danny is – and I’ve not told him this – is someone I would genuinely like to class as a true friend one day

    Because when you fuck up

    You have two choices

    Man (or woman) up

    Or be a little pussy (or soft cock)

    I’m proud to say Danny chose option 1

    And as well as being a fucking epic customer and client

    He took the time to figure out where I am

    My room

    And send me a very expensive bottle of champagne

    Fair play my man

    And to the rest of you?

    You will fuck up
    You will do dumb shit
    You will do things that morally don’t align (time to time)


    If you are a good human?

    You can always fix it

    Carry on

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  • 13 Sep

    Review, Plan, Do

    Blog Post

    Going From Zero to ‘Something’

    I put a post out in Coffee With Dan the other day asking people what they wanted to learn from me.

    Or in other words, ‘sucking from the teet of my knowledge’ that I’ve somehow managed to accumulate over the last three years on my entrepreneurial adventure.

    And one of the questions that came up over and over and OVER again was how to get something off the ground, how to launch a product or how to create something from nothing.

    And I’m sick to death of giving the same answer.
    So let me show you a really really f*cking simple system I use to get things off the ground and off to the races.

    One: I have an idea
    Two: I spend an incredibly short period of time researching on Google or Facebook to see the validity of the idea.
    And Three: I Take Action

    Now this may seem incredibly – fucking – simple. And the truth is….it is.

    Case In Point: Now I’ve been wanting to do stand up comedy for a long time now. So what did Dan go and do?

    Dan did a Google search for ‘stand up comedy in Brighton’. Dan found a course. Then Dan immediately messaged the person and signed up. That simple.

    When we launched GRIT 1.0, which was the most successful – probably ever – off the cuff training course about personal development and ‘getting out your own way bullsh*t’ course we’ve ever ran.

    I came up with the idea. I had a look to see what was on the market already. I wrote a very ‘salesy-esque’ post in Coffee With Dan and I launched it….plus obviously letting Tega there was going to be some ‘stuff’ happening soon which he was delighted to hear.

    Here’s something I learned from a film called We’re The Millers. This is in regards to the young chap in the film who was struggling to meet a lady. The main character was giving him some advice from a dating perspective and he called it his ‘Three Second Rule’.

    He said you’ve got three seconds to talk yourself out of doing something.

    Every single person I speak to has an internal monologue that runs the same old story; ‘I cant’ do that’ and ‘I’t won’t work’. They spend so much time analysing their own bullsh*t, they don’t take any action.

    This may seem incredibly simplistic – and you’d be correct.

    A lot of people ask me for advice on how to set up a business or how to launch products or how to become a coach…even if you’ve got the skillset. And here’s the answer I tell them…


    I really wish I could wrap it up in some expensive course and just take all of the monies for it but it really is not that hard. You have an idea. You look at the validity of that idea and you take f*cking action.

    And the best way I’ve found to do that is with money.

    For example, when I first wanted to start my gym, I spent a few years collecting credit cards and kept them empty. I went into a Real Estate Agent, and as soon as something came up and took my fancy…BOSH. I snapped it up. Deposit down.

    Consider this for a second…

    Had I launched a gym before? No

    Had I staffed a gym before? Nope

    Had I done any of the things I’d needed to do to set up a gym before?

    Had I fuck. Nothing.

    As soon as you take action, put some actual pennies down and set a deadline; whether it’s in a course, personal training or you want to do something…something happens.

    All the bullsh*t thoughts disappear and you’re mind focusses on ‘how do I fulfill this’ rather than ‘this can’t work’.

    All the ideas you may have…if you don’t take action, they’re just dreams and thoughts that will stay up in your little peanut and take them to the grave.

    My mentor Dexter says this is my genius – surprisingly enough.

    Dan is kinda smart but dumb. In other words, I like to think I’ve got a decent brain on me but I don’t think things through too much. I spent a long time of my life just thinking and overthinking about the things that could happen. But you know what matters?


    What matters is the fact I took – fucking – action.
    It’s really that simple. and I do wish I had some fancy programme I could sell to you off the back of this but I don’t.

    It’s dead simple.

    Find out if your idea is available. Put some money down. Give yourself a deadline. Crack the fuck on.
    Here’s a little secret. Some of the most successful people in the world, some of which I’ve met have absolutely no idea what they’re doing until they do it.

    And that’s the fun thing! But a lot of people have lost the joy in figuring things out. None of us know what we’re doing when we start out. You could get coaching, read books and go through courses but ultimately, we’re all figuring it out as we go a long.

    I’m not saying you should do stuff that you’re not good at. You’ve got to have a degree of skill first and have the ability to do what you say you’re going to do.

    But honestly, so many people I’ve spoken to who’ve got 8-9 figure empires have absolutely no idea what was going to happen until they did it.

    And I said this on a coaching call the other day to one of my clients…

    Imagine you want to launch a business, put a product out there or even ask someone out.

    You don’t know what’s going to happen until you invest.

    Whether it’s your time, energy or money. It doesn’t matter. What matters more is that you choose to invest in it.

    Think about your phone or laptop. I can bet right now you’ve probably got 5,10,15,20 tabs open at the same time.

    Imagine how much RAM your phone is using trying to keep up with all the ‘stuff’ that’s going on in the background? You’re no different.

    Once you’ve invested and said ‘F*ck It, I’m doing the thing’, all those ‘what ifs’ vanish. All your precious thoughts and energy are now focused on how you actually fulfil this thing.

    Once You Commit…Good Shit Happens!

    So when did things switch for Dan?

    I just decided to stop giving myself excuses and put my money where my mouth was. I announced what I was going to do socially to my tribe and did it.

    Did I have failures? Of course. But not that many. Definitely more successes than failures.
    I’ve written two books now, both of which best sellers.

    How to Be F*cking Awesome

    I Get Sh*t Done Planner

    What did I do? I put my money down, hired someone who know how to create books, paid them and wrote my book in 7 days. I did the best I could. I just gave it a go. I learned on the job.

    And that’s my little tip bit today…

    Fail first, fail often and crack – the – fuck – on.
    Hope that was useful. If not, no worries. It’s only 10 minutes of your time.

    Toodle Pip.


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  • 9 Sep

    How Many Rods Do You Have?


    ***Daily Dose Of Dan***

    I don’t just have one big rod….

    (Cc Tega Diegbe)

    I have LOTS of rods

    Always have done

    When I was a headhunter? Everyone just used to hammer the phones


    Cold email, direct mail and events

    When I was a PT most just put up a poster or walked the floor


    I covered the town with billboards, posters, sponsored local events, hand delivered lumpy mail and went door to door on the ‘posh road’


    Started with FB, then evolved into masterminds, meet ups, events, other social platforms, books and podcasts

    Every time?

    I made sure what I was doing was RELEVANT to my target market

    Is this what they were investing in?
    Is this where they hang out?
    What do they like to go to and do (sponsor it/be there)

    If FB closed groups tomorrow?!

    I’m fine

    Because I’m not relying on one ‘rod’ to catch my fish

    I have lots of rods

    All over the place


    I’m fishing where they are

    Are you?

    Do you have multiple ‘rods in the water’

    Or are you solely reliant on one rod and luck?!

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  • 6 Sep

    The Key Is To Start

    Blog Post

    ***Daily Dose Of Dan***

    We all have to start somewhere – the key thing?

    Is fucking STARTING

    This pen was from my first foray into marketing myself back in my PT only days:

    ‘the body you want in the time you have – Dan Meredith, ELITE personal trainer’


    What a plum

    And you should of seen my flyers!

    A5, CRAMMED with text, all about the amazing service I could supply, the qualifications that I have, my background….AAAAAAAANNNNDDDD nothing about the customer

    Lol, again

    Amazing how things change but the thing is they HAVE changed; one thing that has served me VERY well (and would serve you very well if you are NOT following this) is:


    Seriously I have never been to proud or humble to do ANYTHING – if there is someone who is kicking my ass in business/life, doing better than me financially, or they are simply the ‘go-to- person or business in the niche

    Ill tell you what I’m going to do?

    Find a way to pay them, or work my ass of to prove them Im worthy of their time to get their advice

    I see a LOT of coaching/mentor bashing on line…and some RIGHTLY so…but I didn’t even DREAM of showing other people how to do stuff….until I had done it myself – and well for that matter!

    What I’m trying to say, as I said in my book, NO ONE IS BETTER THAN YOU – they are simply further along, or have invested more time than you (or a gifted fuck and, well, thats just the way it is)

    So instead of looking at those who are doing better than you with green eyes….get in their world and learn their shit

    Thats all I’ve done

    I look at someone who is doing what I want to do

    Then pay them money for me to teach them what they did

    Level up Dan-stylee



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  • 2 Sep

    ‘Are you alright mate?’

    Blog Post

    ***Daily Dose Of Dan***

    ‘Are you alright mate?’

    Was what a friend asked me last night, and my first thought was:

    ‘Course, fine…why?’

    Then we had a bit of a chat on messenger and – he was right

    On my personal wall and in here, some of my posts have been somewhat tinged with anger…

    I’ve been shorter with people…

    Friends who’s status updates I usually would chuckle at or ignore, pissed me off…

    I’m not a violent person at all, but have had an intense desire to get in the ring and kick fuck out of someone/get the fuck kicked out of me…

    Dealing with the shit in your head?

    Honestly is hard

    I’ve been lucky to have some good friends who have helped me work on this. Before I would deal with all my problems with crazy behaviour, travelling or the goose

    Now I’m forced to deal with them

    It’s caused me to take a pause – to NOT press the ‘self destruct’ button and just relax

    Deep down?

    I’m a happy little dork who likes museums and stationary and pebbles beaches and pizza and boobs and Brighton

    I don’t really want for much

    I’m lucky that what I do, somehow, helps thousands of people every day – and every day in my inbox or email I get wonderful messages from people who I have helped

    Which, is another issue as taking compliments, taking the thank you’s from people I still find hard

    I’m just me

    I do my best

    But it IS time to let go of a lot of shit; I’m not going to delete the ‘FILE OF RAGE’ – but the people in it?

    I now forgive

    Believe it or not this came to me this morning after a session in the float spa, because I found myself:

    – unable to relax
    – chest breathing
    – focusing on negative things
    – pissed off that it was taking so long to finish
    – grinding my teeth

    When in reality

    – I have my health (back)
    – I have a wonderful job/career that I love
    – I have all I need
    – the people that have done me wrong are to blame, not me

    I’ve still got my teeth, I’ll still say how I fell and if someone steps out of line I have no issue putting them back and – being honest – enjoy rather feeling angry: it gives me energy to propel me forward…

    …but now I’m just going to get angry at the RIGHT things now

    Time to let go 🙂

    I’ll do me

    You do you

    And if I can help you on that journey? I am actually truly Humbled and grateful.

    Seeing as I now have a wealth of energy and time on my hands, i will add as much value in here, in EWD and with my private clients – and those that I’m grateful who follow me – as I can

    It’s an honour to do so – I mean it

    Have a great Sunday


    PS my testosterone has DEFINITELY come back with abundance since no more drink…If only I had a natural release of this ‘pent up’ side of me… 😉

    PPS as well as floating – I’m going to spend all the monies on stationary, books, the arcade, a coffee walking along the beech…some boobs might happen if I’m lucky! Lol – bye!

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  • Would you like to save $1000, $2000 or even as much as $5000 on expensive coaching courses? (while spending jack shit on advertising?)

    Well I’ll do my best to show you how 🙂

    I have had some people come into my world, though EWD and 121 coaching – as well as hearing some rather shocking horror stories in CWD for what has been sold as ‘business mentoring’

    Their model?

    So simple its almost offensive that they charge for it!

    The advise I am about to impart?

    Is HUGELY valuable

    I will, of course, litter it with humour and a touch of sarcasm but if you would like a coaching or consulting business, with some simple steps to take to make it happen?

    Im happy to share

    (PS this is honestly a model some dodgy fuckers are charging thousands for…bless!)

    1. Be good at something

    If you are going to be a business coach = have a successful business

    If you are going to be a mindset coach = be qualified

    If you are going to be a PT = be skilled

    If you are going to be a consultant = have a track record of helping business

    If you DONT have the above? Offer to work with people a) for free or b) for a % of sales AFTER you have done the work for testimonials and then begin in earnest

    2. Put out content

    Write a book

    There are SO MANY WAYS to get your content out there; you have NO excuse NOT to do it

    Worried your content will be shit to start with? It always is! But you get better by doing this every single day. Not sexy but it works. Commit to learning and honing your craft and putting it out every day

    You won’t get much traction to start with, but no one does

    This takes times accept that

    3. Leverage my IPP method

    I = influencers
    P = peers
    P = prospects

    Connect with influencers in your world. As a rule buy their products, invest in them = quickest way to get the attention of the right people

    This is what I accidentally learned (and only figured out when looking back) with the likes of Dexter Abraham, Ryan Lee, Ryan Levesque, Ben Settle, Andre Chaperon, Joe Polish, James AltucherMichael Lovitch & Hollis Carter, and Shaa Wasmund as an example

    (worth every penny IMO)

    I HAPPILY paid to play (often when I didn’t have the money and lied my ass of to them to tell them that I did lol – you know this NOW) – and although this wasn’t my intention, now as I have grown – I realise IF you want to get someones attention, invest in their world = the quickest way

    (and being a tenacious little pricks eh Dex & The Ryan’s lol)

    That or drag your ass on a plane any offer to go see then no matter what the cost of ‘ball ache’!

    Money tight? Commit to commenting, liking and sharing their content regularly – be respectful, funny, insightful and charming – make yourself known and add value to THEIR content

    I would suggest you try to get to as many events as people like this put on, meet them in person and

    Do NOT promote yourself

    Connect with other people like you – who do the same job, and have the same client base etc

    Some people who are friends and peers (and influencers in their own right – plucked at random as they are good peeps and Im waiting for the quad-shot coffee to kick in), often are the likes of Justin Devonshire, Scott Oldford, Stephen Somers, Jamie Alderton, Mitch Miller, Shane Hunter, AJ Mihrzad, Vincent Dignan, Chris Burgess, Mike Samuels, Neil Bannister/ Joe Kensett and so on – again top of mind list & hope you don’t mind being classed as a peer/friend as I have learned something great from you, and you are *proper* mate!)

    (when I case a PT – i connected with other PT’s, when I was copywriter, I connected with other copywriter s and so on)

    PS ALL the people above are legit, have great products, and worth investing in FYI

    Thes are people who a) would like to be doing what you are doing, b) could benefit from your services and c) could learn from you and although they may never invest in you – will be advocates for your work

    Show up daily
    Serve them
    Reply to comments
    Put out interesting and infotaining content daily across multiple channels

    It may be tempting – especially when money is tight – to PM people to get them on a strategy call (aka the dick move) IMMEDIATELY when you add them; however when you take the slightly slower approach your build a breadth AND depth of ‘fans’ and people who have consciously invested their time in your world

    Thank them for sharing, give your time and attention with MEANING

    4. Give away your time and skills freely…to START with

    When I first started? I shared as much content as I could:

    I would offer to put on free webinars, write guest posts, deliver 100’s (was close to a thousand) of ‘turbo coaching calls’ for anyone that wanted my advice or I felt I could add value

    I would speak at the opening of a bag of chips, let alone the stages I am asked to speak on now

    When you are starting to expect sales, clients or commissions RIGHT out of the gate? Will set you up for disappointment

    Of course you will get people interested but I have found this is off the BACK of giving value first

    You do, one day, need to transition to a paid model and get paid what you are worth, and once you have the skills, the testimonials and the social infuelnce that is, in my opinion, the time to charge your worth and increase your prices thusly

    5. Commit

    This. Takes. Time.

    No one, and I mean NO ONE does this overnight, quickly or without effort

    Yes of course the likes of paid advertising will speed things along and if, IF you have a solid track record OR your product really is ‘the tits’ then this can be a great way to speed things along

    But the reality is there is no shortcut – thing 12-18 months if you are mental like me, 2 years+ for a normal person… 😉

    I have literally given you a very simple, step loaded approach to growing a business online, exactly how I have done it

    Now, here come the do’s AND DONTS (all of em, no order)

    1. Don’t add someone as a friend, then send them a message for a strategy call (which is a sales cll in disguise) = THE BIGGEST DICK MOVE OF THEM ALL – lol
    2. If you can’t afford to work with an influencer? Be creative – send gifts, offer your time and services for free, have fun with it – some of my close team have gotten my attention by doing some mad shit!
    3. Do invest in digital courses, IMPLEMENT them, then give the creator feedback and a testimonial
    4. Be patient – for example I get 200-500 inbox messages a DAY, I always make time to get back to everyone but its NOT quick sometimes – if someone is a client, they will always get first priority so be mindful of who you are approaching
    5. If you ask someone to invest in your services and they can’t afford them – be nice! We all start somewhere, from fuck all in my case 😉
    6. Always take time to comment on peoples comments and tags – it means a lot
    7. Start as you mean to go on – consistency is KEY – show up every day
    8. Don’t offer free training and then pitch, its shitty – be upfront on what you are offering and if there will be an offer to work with you/invest, no need to be a Sneaky Mc Sneakerson
    9. If you are going to go #ballsdeep with a pitch? Do some research; take time to find out about what the person you are messaging likes, dislikes, follow them on social for a while etc – make it a bespoke and custom message – NO canned messages!
    10. Be cool – we are all on a journey, we all have similar wants needs and desires; be respectful and mindful of what people are doing, where they may be in life, what THEY may have to deal with day to day – a little bit of empathy with regards to who you are talking to/messaging goes a LONG way

    Right, thats it from me – I hope you have enjoyed reading (and if you have been tagged I hope you don’t mind but you is good peoples)

    Welcome your thoughts and ideas, and feel free to share this in your worlds if you feel it could benefit people

    In a nutshell;

    – follow the above
    – action
    – probably chuck someone a few quid to keep you accountable and push you out of your comfort zone
    – don’t be a melt


    Off you go now…

    Toodle pip


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