Coffee With Dan

Here’s how I scale and grow businesses.

I use the 60/30/10 method for picking and choosing what I work on(along with what I call ‘blast and cruise’ and the 12-week year principle)to:
. gauge profit

. success and ultimately

. freedom

(more…)

What could YOU do in 28 days?
I have realised lately that I CAN’T work with people (closely,as in 121)for long periods of time…
Why?
Because if they can’tdo it in a month, or at the MOST 3 months?
In my opinion…
They are lazy as fuck!!
I have a system called ‘blast and cruise’.
I truly think we (as humans) are limited by our own stupid fuckingbrain that tell us what CAN’T be done…instead of realising the fucking POWER we have above ournecks to be able to achieve ANY shit we desire.
The best things I have achieved in:
. life

. business

. health
I have had a fast, aggressive, focussed turnaround -and as a result? THAT SHIT WORKED!
Look, I am truly fucking pissed off with the towering cockjockeys online who promise the earth and as soon as you pay?
They vanish!
I will HAVE to tell you the story of the c*nts who took my for my LAST $1000 and then vanished with their shitty ‘online MBA’ programme… that reminds me, I need to look those cocks up and let them know I’m not a little bitch anymore!
So here’s the thing
(It’s the reason why I came up with my GRITprogramme. Maybe it’s for you, maybe it’s not)
Iguarantee if you fucking FOCUS for 28 days, you can achieve some epic shit.
I UNDERSTAND SOME OF YOU HAVE NO MONEY.

THINK what you could achieve if you actually went balls/ovaries deep?
. how much weight could you lose if it’s ALL YOU FOCUSSED ON

. how much business could you generate if it’s ALL YOU FOCUSSED ON

. how great could your relationships be if it’s ALL YOU FOCUSSED ON
28 days…
Make a decision.
Shit or get off the pot.
End of.

Want to know how to grow your business without being a cock:
. make an effort
Invite someone for dinner and fucking pay-send someone a book they will like-bust your balls and travel to see them -like 5000 miles of bastard effort
. stop being so fucking serious
All my best work and connections have been at the bar or at the beach-have some fucking fun
. have some humility
We all start somewhere-but not being a suck up and being genuinelyinterested in PEOPLE goes a long way -don’t act Bertie Bigballs even when you are.
. stop bitching
It’s fucking easy to bitch about X or Y who are doing Z-why not focus on building your own tribe, your own brand and stop caring so much about what other people are doing.
. back yourself
Remember, no-one is going to save you –no-one is going to do it for you -you’re going to have to step up and do it for yourself self sooner or later.
. be prepared to not be liked
Simply put, people will give you shit at sometimes–I have heard this more than once.But if you are not being criticised,you probably aren’t marketing hard enough or are being too passive.

Want to change the world?
Here we go….
Me and a good friend of mine have a good laugh seeing social updateslike…
‘OMG OMG I HAVE AN IDEA THAT IS GOING TO CHANGE THE WORLD -JUST YOU WATCH THIS SPACE!’
We watch.
Nothing.
Happens.
World stays relatively the same.
The thing is,what a lot of people don’t get is, as you get further along in your career, unless you are a towering arsehole,you often become friends with people who -to all intents and purposes -are yourcompetitors.
The person we referenced in our chat has reached out to me, my friend here (and a few others multiple times) and NEVER pulled the trigger on anything.
Hence, nearly two years since I first came across this person, they are still doing the same thing…
Hopping from
. mentor to

. coach to

. system to

. mastermind…
Yet still doing what they were doing 2 years ago.
I’m not sure about you, but 2 years seems like a lot of time to waste doesn’t it?
So why not try this?
. pick ONE coach -do exactly what they say

. pick ONE course -implement the fuck out of it

. pick ONE group -learn all you can from it

. pick ONE business book -implement the big idea
Just try it
I know for a fact,I HAVE to learn from multiple places as it’smy job to bring what I know to you.
However, unlike the person we were having a friendly giggle at, I will implement like fucking crazy.
Imperfect action beats ideas every damned time!
There is a reason I keep using the phrase ‘go balls deep’.
Firstly, it’sVERY enjoyable!)
Secondly,get a rough idea of what you need to do, get some quick research done and just fucking go for it.
The amount of things I have done (my gym, COFFEE and Espresso with Dan, mastermind, event, books, speaking) that I have NEVER done before -but got the basics dialled in and then just pulled the trigger.
All in.
Balls deep.
Trust me if you start DOING more than THINKING, you will be amazed where you will be 2 years’ time!
Not saving ‘the lizard people’for starters….
P.S.nothing against the vegans, you know me and that woo woo bollocks though 😉

Here’s a quick and dirty way tocommunicate with your audience, create compelling stories using infotainment, a basic set up that makes you look professional:
. start brainstorming ideas
Either carry a notepad or have a little Evernote on your phone and every time you get an idea for something you could teach your audience… Write. It. Down.
Get a stack of them together to start with, then when you have 30+, pick one and write it down on a post-it note or piece of card at the top.
. next,write 3-5 bullet points that are in line with the topic underneath
If you are holding the phone, clamp this between your fingers and the phone so you can use the selfie camera and still see the points.
. press record

. go
I’m now a HUGE fan of doing this as a LIVESTREAM now.
Why?
Because the fear of fucking up, doing it over and over again, and then NOT doing it is simple removed.
Live in 3…2…1
…and you’re on!
Trust me this helps you ‘get over’ the problems you have NOT doing this, because you have just announced to your audienceyou’re showing up on video.
Remember your audience are your audience because YOU have skill, value and something useful to share.
But for the love of God do NOT hard teach!
As a rule,it needs to have a good story ortwo, be infotaining and you want to demonstrate your value but also keep people’s attention and enjoy their time with you.
If you can evoke emotion?
Even better too.
Don’t try and be someone you are not, enjoy it, keep it simple (3-5 key takeaways), don’t over think it -and practice.
Do this.
Every day for 30 days.
Every day WITHOUT FAIL.
And I guarantee you in a month your audience will be more connected to you, you will haveadded value and, your reach will havegrown and you probably will havemade some sales too.
Getting over yourself is quite a good thing eh? 😉
REFLECT ON SUCCESS
Sometimes it’s ok to be proud.
Now and then,you deserve to celebrate the successes.
I won’t say who in caseanyone knows this person, but I have a frighteninglytalented person in my world who doesn’t celebrate the wins often.
Yet,they are bloody brilliant at what they do.
I don’t think it’s good sport to rubanyone’s noses in it-but if you work your assoff, make sacrifices, put in the work and have invested time and effort into your skills?
When you get a win, a high, a goal achieved… you have every right to celebrate.
You do deserve it.
You are worthy.
We haven’t chosen the easiestride when it comes to work -yes,the highs are brilliant-but the lows are bloody awful.
So when you get a win?
You.
Celebrate.
You do deserve good things in life.
You do deserve success/money/happiness/health.
Whatever it is you want.
You put in the effort, you should be able to reap the rewards.:-).

Oncewhen I was speaking with Justin Devonshire,who on a call with a client of his, discussed the harsh reality of what we do as entrepreneurs.
We have some very experienced people here the Coffee with DanFacebook group and equally some very new and ‘green’ folks to this world.
It is NOT for everyone.
You see all the books, the courses, the digital ‘high fives’ from those who are making it work.
But we hear less from those who it isn’t.
It’s all too easy to look at people who are already making it, and even though you hear their back-stories, the struggles they have gone through to get where they are now.
When you have no money to pay the bills, you spend every second of your day wonderingwhere the next paycheckwill come from, paralysed by fear and you feel like giving up?
Where do you turn?
Do you know what it actually takes to achieve what you are looking to achieve?
Do you have the support, the drive, the ability to willingly sacrifice time, effort, energy?
Saw an article the other day about suicide rates in entrepreneurs.
It’s high…
It’s such a brutally lonely and tough journey at times and the higher up you get…
The lonelier it is.
I can’t stand when I see people slagging off those who give people shit who have jobs.
I miss having a job at times.
There is a lot to be said to being around people, routine, working towards one goal, being able to switch off when you get home.
When you decide to put your hand up and say ‘I’m going to do it my way’ no one prepares you for what it’s going to be like.
And-which is more insane-you end up spending so much time in your head that you create scenarios and ‘stuff’ that half the time never happens.
Nuts,eh?
Not too sure what my thoughts were behind this tip, or why I wrote it to be honest -just felt like sharing.
There’s nothing wrong with choosing to ‘settle’or going ‘all in’.
Just like in anything in life,for all the smooth, you have the rough to deal with too.
Now,there are times that ALL of us feel like the weight of the world is crushing us down to the point where no matter what you do, there is no way out, no end, no hope.
It sucks foetid donkey dick!
Andwhen you are in that ‘place’,you can sometimes feel that it’snever going to end.
Let me give you a tip.
It does.
Problems are just that.
Problems…
We have been gifted with an amazing mind that can overcome all manner of obstacles, but it’salso a bastard as it spins thoughts into scenarios and situations that often don’t happen -but when you are in them,you can be paralysed by fear.
So, my advice to you -if you EVER feel like it -DON’T feel that you have to suffer.
You are your own boss, it’syour life -if you NEED to get away, fucking get away!
I would advise letting only those who might really need you have your mobile number.
Delete ALL your social apps (you can always reinstall them later).
Be a selfish prick -if you want to stay in bed all day until 6pm watching science fiction films and ignore the world (as I did).
You have every right to.
Equally, having someone ‘in your corner’ is very useful. I have LONG said that us entrepreneurial folks suffer in the old noggin quite a bit, I am fortunate to have two ‘go to’ people namely Edi Tsang and Mark Whitehand.
And if anyone tells you that you are weak, a pussy, ‘mental’ or weird…
Tell them to go fuck themselves.
Like no lube, no spit.
You simply don’t need those people in your world.
So I havesimple little check list that makes this a little more ‘spit heavy’:
. make friends with people-not hard, connect, have genuine conversations, get to knowone another

. give before you ask…
Want someone to do something for you..?
Well do something for them first…
DON’T expect them to repay the favour, but offering to help, give your time, introduce them to someone, or ‘hook them up’ always is a good place to start…
. value THEIR time and expertise
if they are really good at something, it will haveprobably cost them a fair bit of time and money to get there…
think about what you are going to say before you say it-alittle bit of tact goes a long way…
. pay them…
If I have invested in someone, I feel a lot more comfortable asking for some help.
The people in my platinum group, my private clients, Espresso with Danpeeps and anyone who has paid for my time get FIRST priority…
Why? Because it’sthe right thing to do.
So next time you are looking for a cheeky leg up, an intro, or something that’sjust out of your grasp?
A little bit of saliva goes a long way….

Stop giving a shit about what people think!

I used to care SO much what people thought.

What did it do for me?

Bollock all…

Now?

I do my own thing.

Dance to my own beat.

Couldn’t give a tuppenny fuck what people think anymore and as a result?

Life is good.

Now be honest with yourself -how much of what you do is because of other people?

How much do you care about what people say about you?

Do you embrace your unique talents, quirks and downright weird side?

If no?

Why the fuck not?

Life is so bastard short.

Why do you care so much about what other people think when they in all likelihood are too wrapped up in their own shit!

Peace out.

Here’s the right way and the wrong way to ‘network’ online (social media) -an overview and practical tips you apply immediately.
Today, I had an awesome conversation with someone who had recently discoveredme, and I had noticed that they had liked a fair chunk of my posts.
So I sent them a message and said ‘hello’.
No agenda.
Not trying to sell anything.
I *JUST* genuinely wanting to connect with another human, who is in the same world as me.
That in turn leads to a call and now we will hang out and work together, allfrom having a genuine interest in getting to know the people who like my work.
Now,I’ve said this before -and this is the wrong way to network, or grow your online influence:
. add person as friend

. send ONE message (some don’teven send that) with a vague and cut/paste‘hello’

. pitch your fucking coaching programme
…mainly, because you look like a towering cockwomble.
Honestly, I know I can be accusedof dumbing it down at times, but copy this = real connections and longer-termrelationships.
See someone you want to connect with?
. add them as a friend

. wait for them to accept

. when they have accepted -shoot them a PERSONAL message -have a read of their wall, what they like, and reference WHY you added them

. have NO agenda

. be a fucking human!

Equally, if that is a little too direct for you, try this:
. follow those people you wish to connect with

. leave meaningful comments on their post, fairly regularly -but not SO often that you look like a stalker

. share their content, take them, reference WHY you shared it -again not often, ONLY if you actually rate what they have written

. interact with on public message comments

. add as friend

. be a fucking human!
Honestly, does that sound that hard?
My friend Justin Devonshire taught me an amazing phrase that ‘Your Net Worth Is Your Network’.
Do I have an amazing network?
I would say so.
Do I class these people as a means to an end, a $ sign, or someone I can get something from?
Do I fuck!
If that happens -great!
If not, don’t give a shit -the fact I have a meaningful connection means more to me than some short-termgain.
That and I actually like people!
So,next time you add someone on FB -have some manners if they accept and at least shoot them a little message.
Trust me -this goes a long way.:-)

I have lost count of the amount of times I have spoken to some truly talented people,who have this ‘great idea’ that they have been working on for months, if not years.
Yet I have never seen it:

• could be a book
• could be a digital product
• could be a physical business

But it stays in the planning stages for, well, ever.

These are the people that are going to look back one day and think…

‘CRAP’

Why didn’t I just do it?

So far,on my travels and having met all the clever and successful peeps I have,none of the buggers really had a clue that they would be doing what they were doing now.

They took an idea, did some research, then went in…
#ballsdeep

I have in the last year set up a total of 8 business ventures, and 4 of them (gym/studio, iamthefitnesscopywriter.com, Coffee with Danand my coaching business) have been a success.

The other 4?

Meh.

Went nipples north.

The thing is I used to be attached to failure -when things went wrong I thought I was a screw up.

Now?

I have a simple system.

I give myself 12 weeks / 90 days to do the following:

• research
• launch
• make a profit
• automate
• step back

If after 90 days I’m doing too many hours, it’snot profitable and quite frankly if it’s annoying me?

I tank it.

Shut up shop.

Move on.

There is no emotional attachment to it -I mean you can’t hit a home run every time right?

12 weeks, 3 months, 90 days -from start to finish.

Easy and peasy.