How Are You?
***Daily Dose Of Dan***
How are you?
Such a simple thing to say yet you know what most people say
I spoke to someone today who I asked exactly that
How are you?
Fine was their reply
Knowing this person as I do, and know they had been going through some shit lately; I pressed on
No, really HOW are you…
Then they proceeded to tell me their woes, I happily listened, and they now fee better for habit. Someone they could talk to about it
Do you have someone in your life you should be asking this?
Do you do a lot of 121 work or coaching
Email list or group – actually give a shit?
Copy this post and ask them
How are you? Is there anything I can do for you?
(You want to bond with your audience? If you mean it I have just given you a fucking huge golden nugget right there)
Do you see how many of you take ‘fine’ on face value?
It’s no different at all for your clients; for all you know you are delivering a top-notch service to the best of your abilities
You ask them for feedback
Yep, everything’s great – fine thank you
But what if they just like you and don’t want to hurt your feelings?
I know because this has happened to me
(And was the cause of my faux heart attack outside Buckingham palace last year)
Take time to speak to your spouse, loved one, clients, colleagues, friends and those you work with
Simple isn’t it
I also extend the same to you
How are you?
If you feel like you need someone to chat to, I’m in all night playing DOOM and inbetween blowing the fucking faces off demon spawn (I killed one with its own arm), I’ll be pottering about on here
Hope you are having a great Saturday, heck even better a great week
But if you’re just ‘fine’
Say something 🙂
Doesn’t have to be me, but really I speak to so many people who DONT talk about things when the wheels are wobbling – that shit will simply fuck you up
Right, I just unlocked the super shotgun, Mars awaits…read more
Do It Even If You Don’t Feel Like It
A list of things I don’t want to do: workout, work every day, track my macros, stretch, not drink, do mindset exercises, pitch for new business, try new things, continually learn, not chase ‘questionable’ women, eat green stuff…
Things I do?
The opposite of all of the above
Discipline quite frankly sucks balls but I do it anyways because if I don’t? I’m simply robbing from ‘future me’s happiness/success/health
Watched a video from Russel Brand that really hit the nail on the head for me
If you want a better life, body, bank balance, relationship – whatever – then discipline IS the vehicle to your destination
Some of the stuff
Sure can be fun
I’d much rather be drinking goose, being a naughty little bastard, smashing down take aways and doing fuck all except things I want
But I don’t (anymore hah) because that’s the path to ruin and honestly it makes me a selfish prick that is solely focused on the now and immediate gratification opposed to future me and the impact I can have on this world – on a micro and macro level
Let’s be honest you KNOW what you have to do don’t you, and yes it isn’t fun (especially at the start) but the benefits of a little of discipline really do outweigh the minor discomfort at the start
Be a little real; don’t beat yourself up or try go OTT with discipline – just do the things you KNOW you need to and don’t quit because it’s not comfortable
Stay the course and reap the rewards…read more
How To Get Better At Copywriting
There is not a week that goes by the I DON’T get asked about how to get better at copywriting,
What I would do?
How I learned and so on.
So I thought I would give you a ‘quick and dirty’ version on what I would do NOW to get started quick.
(BTW I have sweet F.A. ‘affiliate’ nonsense with anything below, I have simply outlined what I would invest in, ain’t
that much – all can be done for $100-$200 or so – will give you some advanced options as well)
But before I get to that, Im going to give you some tips from ME that have not only made me a better writer, means that
I get anywhere from 35-50% open rates ON A BAD DAY, and you know….make monies from writing words
#1 Write every day
This is perhaps the most powerful ‘thing’ I have done since learning the craft.
Write. Every. Day
Social media, blogs, forums, emails – whatever – just make sure that EVERY DAY you write something
It doesn’t matter if anyone reads it for starters – in fact (and I say this the same with people who are starting to do videos)
its almost BETTER that less eyeballs will be on it to stat.
Because it will be cr*p
And that’s OK
Because if you keep practising and learning – it gets waaaaaay better
#2 Fiction, Films & Comedy
When I dived balls deep into learning copy, I read nothing BUT copy books and manuals, and watched trainings
But I stopped the above
Now although I became ‘technically’ proficient at writing, my ability to wave and craft a story suffered. My copy became ‘too’ copy, if that makes any sense at all!
Now every day I do the following:
- watch one film
- read 2-3 chapters of a fiction book (fast paced ones like jack reacher, or anything with a multi-layered/character based story)
- listen to or watch stand up comedy, or a comedy podcast
What happens is I’m learning every day how to craft words in a way that keeps people reading, entertains them and helps me see how to put
words together to make them ’flow’
Tis very useful
Plus a brilliant way to start and end your day, as I do
#3 Become a student of life
I consume information from all over across a variety of topics; from history to politics to crime to quantum physics (true) to psychology to
sport and god knows how many other areas.
Think about it like this
Ever been stuck in a social or networking situation with someone who has nothing to say?
Sucks donkey sword doesn’t it!
(So, don’t be that guy/guy when you write)
As the age old saying goes: ‘if you want to be interesting, be interested’
Now this is generally in regards to when you meet other people, but it also massively applies to copy
The more you can know of the world at large, the more it bleeds into your copy AND acts as great ‘fodder’ for content
#4 sneaky headphone ‘hack’ (argh I hate it but can’t stop using that word!!) – also online version
Want to write some copy that directly speaks to your audience?
Find out where they hang out…
Get out your laptop…
Whack the headphones in…
Turn on no music…
A little tactical eaves dropping on your ‘avatar’ can do wonders – can give you some great stories and ideas for what to write, as well as a business idea or two
Well get yourself onto forums and in groups where your audience are – lurk – and keep an eye out for reoccurring topics and themes.
See any posts that have sh*tloads of comments or threads that run into hundreds or thousands?
That’s where you want to be hunting
Works like gangbusters, trust me on this
(that and there are some amazing subject lines and ideas you can ethically ’borrow’ here too!)
Right, that’s enough from me – now what I would do resource wise?
Now as a rule I would, as soon as I can, get myself some copy coaching or put myself in a place where I had access to copywriters
on a day to day basis (like Espresso With Dan – www.coffeewithdan.com/espresso)
But I would also get the following as my ‘starter pack’ – and I’ve used ALL of these
- ALL of Ben Settle’s ebooks (they are around $5 on Amazon)
- Doberman Dan’s ‘Rookie Copywriters Survival Guide – Make 6 Figures With Little Or No Experience
- Ryan Levesque’s ‘ASK’ book
- The Adweek Copywriting Handbook
- Words That Sell
- Web Copy That Sells
- The Boron Letters
^^^^ get all of that and ACTUALLY read/digest/implement?
And then you are waaaaay ahead of the curve!
If you want to invest a little more I would suggest you get:
- Ben Settles Email players
- Doberman Dan’s Newsletter
- My ‘Espresso With Dan’ membership (www.coffeewithdan.com/espresso)
- Andre Chaperon’s ARM (auto-responder madness)
- The Copy Hour membership
Was that useful?
I hope so – seems to come up a lot!
But if you HAVENT started to learn copy – I really, really thing you should take the time to do so
You DONT have to ‘become’ a copywriter full time like I did, but It will have a huge impact in all areas of your life and business
As is my want to say, its ‘the tits’
PS This is JUST my copy courses, have 600 books in the other room!!read more
The 2 Realities of Living Your Best Life
This time last year I was sharing some of the ‘fun’ things and the entrepreneurial life has given me:
Countryside rides with DucatiBAE…
Afternoons working by the beach…
Out to sea on the jet ski….
Fucking around playing on big toys…
(I Just wanted to see what people’s reaction was)
I shared this on a webinar back, and I’m very mindful to do this:
WHAT I DO NOW ISNT WHAT GOT ME TO WHERE I AM
What I teach?
Is what I did to get to the point in time now
But people tend to think that once you have made it (whatever the fuck that is) that life is a piece of piss
Far from it
Don’t get me wrong the benefits outweigh (for me) the negatives
But people don’t realise what goes into make a business successful
How much you have to sacrifice
What you lose on the way
The sheer amount of people that rely on you and pressure you are under every day
Totally worth it
But very few tell the real story
I’m fucking sick to the back teeth of the ease and flow fucktards who don’t seem to grasp that to build a business of substance takes (this is factoring in that your product/service is good/ethical/needed etc)
As my mentor Dexter has said to me before you cant cheat time and it’s on the side of those who stay the course
At the beginning?
Frustrating as fuck
And when your in a hole (we have all been there) and YOU NEED TO GET THE £££ RIGHT NOW, it’s tempting to cut corners or rob Peter to pay Paul
Ultimately a choice that’s yours to make, but having done that in my earlier career it fucks you up long time
You have finite energy, time and £
YOU CANNOT HAVE ALL THE THINGS….
Anyone who tries to convey that a business (or life) of merit doesn’t require in part sacrifice?
Is talking shite
The ones that say now that it’s all ease and flow and whatever nonsensical shite most of the time WORKED THEIR FUCKING ASSES OFF FOR YEARS
Now for them?
Course it’s fucking easy; with big lists and books and social proof it’s dead easy to sell that fluff
Ain’t real life though
Don’t get me wrong the whole enterpreneurial world is batshit and amazing and brutal and 100% worth it
But if you want the life?
You got pay the price
And that’s up to you if you can or want to afford it
– back to 2019 –read more
Money Can’t Buy Time
I literally was just the worst fucking human tonight
Had a LONG day
A deep 121 consulting day with a crazy smart entrepreneur….
3 hour hot seats in EWD…
Making sure I trained, did all my content, replied to messages…
Finally got time to speak to the family (I’m totally fucked by this point) – was a very quick one to say thanks for the mug the sent me
Anna wanted to say hi
You know what I did?
Said I was too tired
(She does find conversations hard and it takes effort)
Said goodnight and went to go to bed
All she wants is to speak to her brother, Ive given (by choice) 16+ hours to everyone else and my sister wanted 5 minutes of my time and I was too tired
I sat down and realised what a selfish fuck I was
It’s easy to get wrapped up in calls, emails, social media, doing the work
And forget what’s important
Why we do the things we do
And so often our friends, family, loved ones – they bear the brunt of our desires and dreams
I learned the hard way that you can give people all the things and money and stuff
But often what people want is your time
A chat with me – for her – makes her day
And even though what I’m doing now is to prepare for her future
All she wanted was ten mins with her big bro
Which is what she got
(A tired, pacing around the balcony, trying to stay awake big bro who is doing this post from an Epsom salt bath as he’s fucked – but she got the last of my reserves!)
Don’t forget to take time for the special people in your world
I’ve found that all the dumb shit, arguments, social nonsense – whatever – doesn’t mean fuck all then you get down to it
There’s very few peeps you should give your all too; and often we forget who they are sometimes
Tonight was a good reminder
Life is made up of moments, and moments with the right people money simply can’t buy
PS hope you don’t think I’m a cock for sharing this; I still do dumb shit
Very easy to fuck this shit up hence wanted to shareread more
Simple Ways To Be More F*cking Awesome
Show that you give a fuck with your actions
We live in a batshit world
Never have so many been so connected yet have felt so alone and under appreciated
It’s a truly mind blowing and brilliant time to be alive; but as I wander around observing life and speaking to humans I continually see couples and families nose deep into phones
Last few days?
I had Teggles down with me
When we went for a walk, breakfast, dinner, bowling, pedicure (and yes straight single men get their feet pampered lol)
My phone = stayed at home
One of the biggest (and cheapest) gifts you can give is your time, presence, thanks and gratitude
Today MAKE time to connect with YOUR humans
The humans that have your back..
The humans that make you smile…
The humans that love you unconditionally…
The humans that pay yore bills…
The humans that show you love – virtual or IRL…
A small gift
An offer of help
A thank you
because it runs out faster than you think and one day you simply won’t be able to
Do it now
Let me know what you do and how it feels
Maybe even use this as an opportunity for reconnect with someone that has fallen by the wayside
Whatever IT is
Do IT today
Thank me laterread more
Why Volunteer & Give Back
***Daily Dose Of Dan***
Volunteering & giving back
Personally I financially do stuff for Springboard (charity that supported my sister) and Clocktower (helping young homeless people in Brighton)
I find myself have spare time
And I would like to give back more with my time and skills
Equally what do you do?
(If anything – and there’s NOTHING wrong if you don’t btw of course!)
Do you volunteer or ‘give back’ in some way?
Coffee With Dan?
Was my way of giving back to the world that has given so much to me
But, I want to do more
I think as humans if we did more of this we would be happier bunnies; our time is priceless but it is also free
Not sure where I’m going with today’s post, just wanted to start a conversation
Module 2: The Basics of List Building
BUILD YA GOD DAMN LIST (or not, like whatever…)
Right we all know social media shat itself yesterday – I for one didn’t mind the peace for a few hours
No doubt you will of seen plenty of people banging on about not relying on one platform
Facebook isn’t going anywhere….
Instagram isn’t going anywhere…
Now if you say or do dumb stuff on THEIR platform!?
Y’all gonna be banned and IF that’s ya sole way of making money
Probs gonna be a bit fucked innit
I ADORE social media I think it’s fucking amazing and one of the easiest and quickest ways to get a business and brand up and running
You can connect with all the humans you desire, it needs nothing more than a connected smartphone and you’re good to go
How we do email?
The content on FB is custom (I pretty much do custom content for every platform every day)
So is our email list
70-75% of ALL our sales?
Now social media backs that up and as a content marketing medium it’s awesome; plus it helps hammer down the know like and trust thang
Email and social media go together hand in hand
Sure you can have just one
But why wouldn’t you have both working together
If social media goes tits up it’s gonna be back pretty damn quick so you need to not panic if it goes down
(go read a book/have a wank/talk to a human…whatever lol)
Email is epic but you’re inboxes are busy and you do need a bit of practice to stand out
Email and social media together?
That’s why we teach you how to build and add an email list, along with how to market it in EWD (espresso with Dan)
Tega has put together an absolute BELTER of a training and its all part of the membership
Ya might want to think about joining sometime eh?
Especially if yesterday gave you a bit of a tight bun clench…
…or maybe the idea of writing an email, pressing and making £££ appeals
The Art Of Follow Up (Best of the Best Series 1 of 5)
***Daily Dose Of Dan***
FOLLOW UP OR FUCK UP
I’m going to give you one very simple, very useful (statistically 96% of you don’t do this) piece of advice.
- follow up or
- fuck up
It doesn’t matter what it is
- a potential lead
- a pitch
- a date
- a meeting request
Shall I tell you why I am successful?
I got my mentor – by following up.
I got the biggest account in my headhunting days – by following up.
I have 200+ clients in ESPRESSO WITH DAN – by following up.
And now, I’m going to flip it.
I RESPECT people who follow ME up.
I am busy.
I live life on my own terms.
I have a simple rule: if you are a friend or are investing money in anything I do?
You get first priority.
Want me to be on your podcast, look at your product, ask my opinions – I will do it – I promise.
But when I’m ready.
It’s not an arrogance thing – if you have followed me for some time, you will know I don’t see myself in that way. But if you want something which – let’s be honest – benefits you?
Be prepared to follow up!
Was discussing this with a friend earlier – he gave someone an opportunity who has wanted to work with him sometime.
Well, that was presented over a week ago.
Still no word.
Oh, and if I think you have potential but you are being a bit of a fucking melt – I promise you I will read and ignore your messages. 🙂
I want people in my world who are like me – who actually have some hunger and don’t expect an easy route because I tell you – the more effort you make more I’ll return in spades.
But I will be a dick if you have been a soft arse for a while…especially if you are talented. Ha!
When Ryan Levesque gave me an opportunity? I went nearly 2 days without sleep to over deliver on what he wanted.
When Ryan Lee gave me an opportunity to speak at Freedym Fest I did a round trip to NYC in 24 hours because it was such a good opportunity.
When Dexter Abraham agreed to work with me after me hassling the crap out of him FOR MONTHS I didn’t balk at what I had to do to join him.
But, NONE of the above would have happened without some tenacity.
Following up and being persistent without being a pest.
How many times have you reached out to someone ONCE – didn’t hear back and then did nothing else?
Or you had a potential lead who said I’ll think about it – or even a ‘no thank you’ and left it at that.
Is that you?
If so – you are not only leaving a lot of money on the table, you seriously need to grow some balls/ovaries.
Again simple. If you have an opportunity either
- follow up or
- fuck up
Many of the very successful people I work with have MASSIVE respect for tenacity, resilience, balls/ovaries (…these are all key parts of my GRIT programme for a reason.)
Start following up.
Be a little cheeky.
See what happens…
Want to know how I get more done in a week than most do in a month, AND have fun doing it?
Then do me a favour? Whack your details in below - and I’ll send you an email every day for 7 days straight telling you exactly how I #getshitdone; all while working less hours, making more money and actually having a life!
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