Knowing your market can make a world of difference to your account.

If you know you are targeting weightlifters… You would NOT post about watches, or luxurious housing or selfies with your dog…

(unless you’re walking your dog and you relate it to weightlifting somehow and the dog means he’s your accountability partner or your inspiration…)

But the main thing is, to know your audience so you know what to post.

• should you be posting quotes?

• more tips?

• Memes?

• Selfies?

• Your speaking gigs?

Which one should you use?

To get this started in the right direction, look at 2-3 of the biggest and most successful accounts in your niche, and see what they are posting, their messaging…

Do they have the same audience as you?

If they do….

Then start gathering up which posts were most successful for them.

Find out which ones got them more views, comments or likes…

And try to replicate them in your own way.

I’ve seen people grow to 100k+ followers on Instagram in 6-9 months using this method of replicating 

It’s worth thinking about what times you’re going to post – Ideal posting times vary depending on who you’re targeting, who your followers are, & where they are based.

As a general guide:

• Mornings are a good time to post (After 7am, before 9am)

• Lunch times is also good (11:30am and 1:30PM)

• Do an evening post as well (7-9PM) If you have them, schedule your video posts for the evening. It’s been proven that they’re more likely to be viewed with the sound after 7PM.

One other thing that’s worth mentioning is it’s important to vary up your posting times (don’t post at the exact same time every day) – AND don’t rely 100% on scheduling apps. You can schedule in 3-4 posts per day and try to make 1-2 per day manually as well if you can.