3 Jun

USGD 4 of 4: Creating Impact & Income By Being Yourself

by DanM in Blog Post No Comments

Hello CWD’ers here we are with the 4th and final posty in the UGSD Series. One last time drop the word “reading” in the comments before you continue…

As a quick recap

Part 1 was all about making big changes and instilling habits in your life

UGSD 1: Do it daily to dominate https://www.facebook.com/groups/coffeewithdan/permalink/2068002636651392/

Part 2 was on getting yourself back in the game when life’s going smooth and you’ve lost your fire

UGSD 2: Sort Your Head Out https://www.facebook.com/groups/coffeewithdan/permalink/2070449559740033/

Part 3 covered how to handle anything life throws at you

UGSD3: From Rage To Riches


And today’s post?

Today’s is all about living YOUR life, sharing YOUR message, attracting YOUR people

Having a whole lot of fun and making a whole lot of profit along the way.


How To Be F*cking Awesome.

You are here for a reason.

No I’;m not gonna go all woo on you – lol

Some point in time be it a couple of days ago, a few weeks ago or even 4 fucking years ago

You decided this might be the place for you.

(BTW I appreciate every one of you for coming along for this mad little journey that is my life.)

That reason is because you’re looking for a better way to live your life on your terms.

Whether it’s because you want to

– Grow your business so it’s making a decent income for yourself and your family

– Leave a soul draining job

– Shift what you do in business to create more freedom and flexibility

– Make your dream business a reality

– Create a huge impact for a cause you care about

This is the place for you.

And there are plenty of places you could go instead.

There’s a whole lot of people who talk about business, success, entrepreneurship, productivity etc

Yet this is the place you’ve decided to make your home.

Because it’s more than just business.

More than how-to’s

More than tech and tools and bright shiny objects.

Those things may have brought you here.

They aren’t the reason you stay.

And it’s not the reason why those who simply don’t belong here leave.

You see

If all you ever have is tools and how-to’s

Knowledge and products.

You might do ok for a time.

It’s a fight.

You’ll win business because you get lucky and you lose business because something better comes along.

No loyalty

No long term business

No lasting impact.

When you shift from one-dimensional marketing and bring in depth, personality, experience and values

You create something different altogether.

A community of raving fans who buy from you again and again.

You create influence that magnifies the impact you have.

And you create a business you love.

It all starts with you.

If someone had told me years ago that this would be my life I’d have thought they were having a laugh.

That I’d be “allowed” to be this much “Dan”…and people would love it

If they’d said I’d have the experiences I’ve had, I’d call them crazy.

And when it comes to some of the things others have achieved in some part to do with me – I’m utterly mind blown.

I hate being called an influencer.

It’s just so weird.

I’m just me.

I grew up in Somerset.

Quiet little place that ticks away at it’s own slow pace.

I wasn’t the brightest student in school. Even had to retake some exams.

Was never the most popular either.

Teenage Dan had quite a rough ride of it

Yet, here I am.

I didn’t start off here as this Dan.

Think it was 2014 I set up my Facebook account.

Quite late to the party.

The posts I made then and the ones I make now are a world apart.

Steadily shifting from being massively reserved

Even put *’s in my fucks – something I only do now to get listed on Amazon 😉

Into the Dan you see now.

A whole lot more of me being me.

You see there are two versions of you.

You you you are inside and the you that you show up as online.

The closer you bring those together

The happier you’ll be.

The easier you will find content creation


The greater the impact you will have with your content.

Because when you’re you, it put power into what you say.

You’re confident because you believe the words coming out of your mouth.

and it helps people really connect with you.

No – that doesn’t mean you have to share EVERY little detail of your life.

What it means is, share the things that you are comfortable sharing that give a little insight into you and who you are behind the business.

And most importantly

Write and speak the way you write and speak in real life.

Don’t try to be perfect and “professional” if that’s not you.

Don’t try to be me if that’s not you (trust me, you don’t want to – ha!)

And for the love of God don’t go and swear and make a big deal about it just because it’s what all the cool kids are doing.

Just be you.

It shouldn’t be as hard as it is!

People bang on about authenticity.

The problem is, the way they do it is absolute ~BS

Nothing authentic about it because you can’t go and be authentic.

You just do you.

It takes time to develop and grow.

You can’t just leap all the way in.

Start now.

Share something small today.

And go from there.

Stories That Shape You

Stories are powerful things.

They are the #1 way to retain attention and deliver information.

We live in a fast paced world where no-one has any attention span…apparently

Yet we’ll sit and watch films and binge watch series on Netflix

The reason?


In the social age storytellers are kings.

Problem is, the moment the topic of story’s comes up self doubt creeps in for so many of you.

You don’t have stories

You don’t know how to tell them

You’re no good at them

…and other lies you tell yourself

Yet you’ve got stories after stories locked up in your head if you give them a chance to come out.

Stories from your trip to the shops, from working with clients, from your childhood, from that crappy job you hated, from that hysterically bad date, from your wins, failures, fears, dreams, hobbies and more.

And your stories are the best way to show your values and what you stand for.

Because anyone can say integrity matters, authenticity matters, caring for others matters.

But actually living it – that’s when it’s real.

Here’s an example of how I learnt something huge from my dad when I was younger hat’s stuck with me through life.

When I was younger, I had a paper round – and it was huge.

One day we were asked if we could handle double the amount of extras and my dad offered to help me out.

Anyways about halfway through my dad said he had to go; and that I needed to make sure I finished the whole round without his help – that sometimes life throws us a curveball and we have to play the hand we are dealt

I was only 12 or 13 or so, i was annoyed at my Dad letting me down but realised I had no choice and did what had to be done

It took me fucking ages, i was tired, my back hurt and was pissed off but as my dad said the job had to be done – you don’t let people down

– your word is your bond –

Only when I got home did I realise my dad had neatly ripped 1/2 of his finger off in a letterbox; yet the fucking badass he is – wrapped his pissing-with-blood fingers in a newspaper, found me, made sure I know how important it was to do a good job and not let people down and THEN only did he drive himself to the hospital

In turn I learnt the following:

– what being a man (from my perspective) is all about

– that you don’t let people down – you do what you say you are going to do

– you fix your own problems; don’t rely on anyone else to help you

That experience has stayed with me forever.

And the lessons from it are ones I’ve taken with me.

Whenever things get tough.

Whenever problems come up.

Whenever it’s easy to blow something off.

I don’t let the tough times win.

Can you see now it’s the experiences you have that have the greatest impact on who you are?

How they showcase your true values and can be a beacon for others who share those values?

And the more you use them, the faster you do this…

Build Your Tribe

My old family home used to back onto a riverbank (I was a keen fisherman as a youth) and was on the side of a main road which went over the river

It was a beautiful view, but the kind of view that – in all honesty – you take for granted after a while

Now – don’t judge me – we all know Dan used to like a drink or two, two…) and I remember 17 year old me asking the boys what they were up to that night and if they fancied going to the pub

(We all looked quite old so ‘accidentally’ may of been going to the pub since we were 16…lol)

Anyways everyone said they weren’t sure/weren’t planning on it, and I thought nothing about it

Which brings me back to the view

For some reason I found myself looking out of the window absentmindedly and saw Greg, Paul and Mark walk past my road and turn left to go to the Salthouse pub

Took me a moment or two

But then it sunk in

I wasn’t wanted

Now I bottled it up for a few days and remember one day in the common room I confronted them

‘If you’re my fucking mates, why didn’t you call for me on the way to the pub’

(remember no mobile phones back then but I DID have pager…haha what a tit!)

They looked rather shocked….their answer?

They forgot

No malice

No nastiness




Ever since then I have subconsciously built my own tribes…


Everyone was nervous as hell on the first night and huddled in 2’s and 3’s at the student union – so I knocked on the other 51 rooms in my halls and took everyone out on a pub crawl

Rugby club?

I was a good (but not the best, at that’s being kind ha) player but what I WAS good was recruiting people to the club, and I was the first club president who ran it at a profit, nearly doubled the size and added in a massive social element

Coffee with Dan?

I couldn’t find anywhere to keep me accountable, where I could learn from fellow entrepreneurs (who didn’t have a stick up their ass) and be unapologetically me

So I created it


All my life I have felt like an outsider looking in, and in typical entrepreneurial fashion instead of moaning I just thought:

‘Fuck it’

I’ll do my own thing

When I created Coffee With Dan I had no idea what it would become and how much it would do for me.

Income wise – it’s allowed me to build a 7 figure business completely organically.

No ads.

No funnels.

No fancy tech.

But beyond that it’s done so much more for me.

It’s allowed me to meet you.

To connect with thousands of entrepreneurs all trying to improve their lives without any of the bullshit.

It’s allowed me to belong and make true friends who’ve helped me through some of the darkest moments.

It’s given me a place where I want to show up day after day.

Even though there are times when the crown gets heavy.

It’s helped me find people I truly care about and want to see win.

And you guys have inspired me to do so much more.

When the time is ready for you to build your own tribe – for some of you that might not be immediately.

It will be one of the best decisions you’ve ever made.

The problem is you can’t simply build a tribe.

You need to make sales in your business so you can grow, serve and live a great life whilst making a positive impact.

However big or small that may be.

And that brings me to the final point…

How To Create Words That Sell (without feeling sleazy and spammy)

Copywriting is one of the most valuable skills you can pick up.

Because it’s something you will use whenever you need to influence and persuade

And if you can sell with words – you’re pretty much set for life because you can always find a way to bring cash in through the door.


I don’t say this to turbo-douche (even though it is fucking awesome!), but I say it to give you an example of what your life can be like once you get good at writing the words.

You see, I went from working 12-hour P.T sessions

Going home

Smashing in a litre of coffee

Then sitting writing & working away for 6-10 hours



Went straight back into my copywriting education

After a shameless bout of pitching, I ended up working under some big names where my simple ass learned clever word things

In fact, It was around this time where I invented the rather infamous AMEX Gamble lol

Where I would max out an Amex card and invest in some coaching or a new course

Theeeeeeeen I have ONE month to make the investment back…

Or, option 2

Le Dan le fucked

Now, I’m telling you this because WORDS ARE RATHER IMPORTANT

I want you to truly understand just how important mastering the skill of writing words which produce money was to this bearded plum

I knew there was no better way to help my family and to get where I wanted to in life than mastering the skill of writing words that persuade

It was the only thing I could fit in around PT sessions and looking after my sis

And after just 5 months of this?

I was charging £10,000 for a sales page…

£500 per email….

£6,500 per advertorial…

Plus, I scaled my agency to $55,000/mo within 4 months…

And part of a 3 man team that took a client from £60,000 to £600,000 a month in under a year….

Which considering I ‘started cold’ ain’t too bad eh?

In fact I’ve been able to build EWD & CWD by writing posts on social media…

Got myself some rather fancy goodies like DucatiBAE, SeaDooBAE and of course — DucatimusPRIME


It’s even bled into my personal life…

From getting upgrades in hotels… to get my sister some things a guy from Somerset never should’ve got and making sure the Meredith’s future looked rosy


And, lastly – considering I have what’s at best a ‘niche look’, don’t drink and can’t chat anyone up in a bar for shit – my words have gotten the attention of some very pretty ladies way out of my league lol

Now, my point?

This copy shit is pretty fucking important

In fact, I’d as far to say…

There isn’t any greater skill I would rather learn in biz

ESPECIALLY if you want to make money quickly

It’s something I use every day of my life

And back when I was “The Fitness Copywriter”

It was something I used to help my clients make millions in sales again and again and again.

On top of that, it’s something I’ve taught to others and given them the skills to generate more sales either in their own business or as a copywriter for others.

I’ve been lucky to have mentored some incredibly talented copywriters.

The thing is

To get to that stage – it’s cost me thousands upon thousands of pounds in training.

Flights round the world to attend private masterminds.

Hours of writing and rewriting copy, tearing apart other peoples work to figure out what works, what doesn’t and how I can replicate that success.

Chances are you can’t invest that time and money and do all that travelling.

That and you want results now – not months down the line.

As always – you have to do the work

There’s just no way around the fact that putting in the time is how you reap big rewards and putting money down and investing in your growth is critical when it comes to actually following through.

What if there was a way you could cut out hours of studying and rapidly upskill?


Not have to travel around the globe for masterminds or workshops.

Not spend hours and hours handwriting classic sales letters (powerful exercise yet quite honestly you ain’t got time for that)

Most importantly

You don’t have to find thousands and thousands of pounds to invest in trainings and courses and coaching.

Instead, imagine if you could right now this week go deep into learning copywriting.

Cut through all of the fluff and nice to know information and get straight to the heart of it.

What if you learned

How to understand people’s wants, desires and needs – so that you could communicate with them on a deep level so your writing has a massive impact that compels them to take action.

How to write a powerful headline that grabs attention and makes people read more

How to create an irresistible offer so good it sells itself.

How to craft a powerful story so compelling your reader says “shut up and take my money” before they even get to your offer in the first place

How to get good fast so you can up level and start earning more money right away


How to make money as a copywriter whether you are new copywriter looking to grow OR if you have a different kind of business and want to be able to have a side gig or a back-up plan whenever needed.

All this and more is what myself and Mike Samuels covered in the Copy Course we produced a couple of years ago.

Universal principles for making money with words that will last you a lifetime.

It doesn’t matter what happens to Facebook or any other platform you use.

This translates everywhere you go.




And you can pick it up right now at coffeewithdan.com/copycourse

You are reading this because you want more out of life.

You want experiences.

You want to be surrounded by great people.

You want to serve clients you LOVE to work with.

You want to be able to live comfortably.

You want to be able to give back to the world.

The only way that is going to happen is if you find a way to deliver enough value to others to be able to create the life you want to create.

You might offer the greatest most wonderful products and services that are so much higher quality than your competition.

You get greater results.

You give better customer service.

But if people don’t come to you.

If they end up with your competition and don’t get to experience what it’s like with you.

They miss out.

You miss out.

Your inability to communicate the value you offer means everyone loses.

You can change that right now by picking up the copy course at coffeewithdan.com/copycourse

The investment for this course is £495

With it

You make that money back over and over and over again.

For the rest of your life.

And the way the course is designed

It’s direct focused outline designed to help you get your copy skills up fast means that you don’t invest now and hope and pray that in a few months time you’ll get something out of it.

It’s the kind of skill that can have you get money in the bank right away.

You can pick the course up now

Spend next week going deep

Write your best over post on Friday and have your stripe and Paypal notifications pinging away day and night for the rest of the weekend.

Sound like a plan?

Here’s that link one last time


I can’t reiterate enough how important it is to learn this skill.

It’s something I’m passionate about for good reason.

No bells and whistles and ads and tech can replace being able to communicate your value.

I’ve had enough of seeing great people suffer because they can’t make the impact they should be making in this world.

It was a big inspiration for writing this series

and I hope you’ve got a lot out of it.

Drop me a comment below with all of your thoughts and if you’ve picked up one of the training, let me know which one it was and how you’re getting on so far with it.


Wirte, Blogger, Entrepreneur.

how to be f*cking awesome




coming soon