It’s all about the PP Train…
Today it’s my man Tega taking over the digital reigns, and he is talking about the importance of having an epic PP train
Where ‘PP’ stands for
(What else could it mean?! 🙃)
Man T is a GENIUS at this – he he’s ‘behind these scenes’ for a few podcasters
Hence today’s post….enjoy!
Hey Hey Hey peoples,
I trust all is well with you in your quarantine holes.
Today is all about “The podcast production train”
One of the more Prominent ideas/topics I have seen from Gary Vee that stuck with me is the idea of producing more and consuming less a touch generic but when applied to what you are doing to grow your authority or your business it rings true for me.
So as I talk about getting on the production train, this is what I am talking about.
You see the message more and more, although granted it is not as prevalent these days, I imagine a side effect from the current global pandemic, that message is you HAVE to be everywhere and you have to be “omnipresent”.
But what I dont see anyone talking about is how to be “omnipresent” when peopling is not really your thing
(read a little on the introverted side)
Being introverted I find it so much easier to interact and socialise with a few people as possible; so conversations with 1 person are a dream come true for me.
And I have found that nothing comes close to Podcasting when it comes to 1-2-1 virtual interactions.
SO today, I want to give you some tips on getting started with a podcast of your own and give you ideas on how you can take what Carl wrote about on Tuesday and repurpose the recordings of your podcast and distribute
it so you can start being “omnipresent”
To save both our time, I am going to assume you know what a podcast is. If you don’t go to google and search for The Tim Ferriss Podcast or the Joe Rogan Experience that should get you up to speed.
I am also not about to tell you how to launch a podcast that will change your life or business in XX number of days. I am not doing that becasue It is not something that I have done or have any control over.
What I have done though is help a few people manage their podcasts – My team and I take care of everything that needs to happen
behind the scenes for a podcast to run smoothly. So things like Editing, creating shownotes, uploading to pocast host e.t.c
The easiest way to describe this is that when my team and I are helping with your podcast, all you have to do is Record and upload
the audio file, and everything else is taken care of for you withou you having to worry about anything.
I have also helped a few people setup their podcasts.
So it would be fair to say I know a thing or two about podcasts and managing them.
SO How do you start a podcast?
Before I get to that let me talk briefly about the elephant in this email…
It is important to understand that starting and maintaining a podcast can take a lot of time and energy to put together. SO if you are thinking of starting one, you have to commit to being consistent with it as podcasts need consistency to develop a listener base.
What I will talk about is some of the equipment that you need to get started, and how to plan your show.
Planning Your show…
1. Plan your show
You need to have a sound plan putting into consideration all the factors such as purpose and budget.
For instance, you can start a podcast for fun, to promote products/services or share content. This means that you have different target audiences depending on the purpose of your podcast.
After knowing your target audience, you will have to plan the way forward by researching the topics, images and other resources that will help your podcast gain traction.
The final thing you need to consider when planning is value.
You should add value to your listeners in one way or another so that they can continue following and interacting with you.
Therefore, do a thorough research on the topics or the things you will be sharing to avoid misleading or sharing wrong information.
2. Name your show
How you name your podcast can determine whether it will be successful or not because the name can help you gain more listeners or lose them.
When it comes to naming a podcast, you can use any of the following approaches:
i. You can use a clever name
You can be creative and come up with a clever name for your podcast. However, the name should be simple and easy to write so that people can search and remember it with ease. Remember, even though it is a clever name, you can include a description to help listeners understand
what the podcast is all about.
ii. Use a descriptive name
When you use a descriptive name, it should not be very long because it can be hard to search or remember.
It should include the products, services or the content of your podcast for it to relate to the purpose.
iii. Use your own name
This is not recommended when starting a podcast because it can mislead a lot of people. For instance, if your podcast is mainly for business and you use your own name, some people might think that the podcast is to discuss personal life or other things e.g. fitness.
Therefore, unless you’ve good traction and established an audience, it is advisable not to use your own name first.
3. Plan your episodes
As we have discussed earlier, you need to be consistent to have an impact and have followers. When planning an episode, consider the following:
• The length of a single episode
• Episode topics
• How many episodes have in a day?
• Will you have visitors?
When you’ve got a good plan in place, you will not run out of ideas or create a bad episode because you will be following a laid plan.
However, you may shift a few things from time to time depending on how your audience’s response and traffic to ensure you maintain your listeners.
Also, having surprises and using different styles is important to avoid being repetitive.
The length of an episode is determined by the content you are sharing and your audience.
However, your episode should not be very long to avoid repeating ideas or boring your audience.
On the other hand, it should not be very short to avoid leaving your audience hanging or with a lot of questions.
You should also plan how often you will be releasing episodes (how many episodes in a day?).
Here, your audience, content and strategy will play a big role when deciding. Nonetheless, you should not just release podcasts to meet the deadline because you will lose the audience.
The content you share should be beneficial, well researched and professional because that’s what your listeners will consider before being loyal followers.
4. Episode titles
Your episode titles should be good, easy to search and descriptive to make it easy for your followers to search and follow them.
Remember that you will have numerous episodes and you need your audience to follow each one of them. On the other hand, when a new listener starts following you or finds one of the episodes, he or she might start following you and searching for other episodes.
Therefore, avoid naming your episodes as 1, 2, 3, 4, 5… because no one can search and find such content! Instead, have descriptive titles.
The equipment you need
So with your show planned to the best of your ability let’s talk about the gear you will need.
If you are just starting then the last thing I want to do is overwhelm you with choices, so I am going to keep this as simple and as pocket friendly as possible.
You will need a microphone one that is not too cheap but then you also don’t need the most expensive either.
The key thing here is to pay attention to your recording environment.
Make sure it is actually quiet enough to record and there are as few distractions and background noise as possible and you can use household items as basic sound proofing.
You need something to record to, in the interest of simplicity you can use your phone’s voice recorder and then upload the recording to your podcast host.
Which brings me to the host.
Your podcast host is the service that will syndicate the audio to all the major podcast platforms.
It used to be that you would have to use a service like Libsyn or podbean.
Then Anchorr came about and disrupted things. With anchorr you can have your podcast setup and ready to be syndicated in under an hour.
Depending on the type of show you are creating, you may need to edit or clean up the audio recordings if this is the case you will need audio editing software the 2 big ones in the marketplace are
Audacity and Adobe Audition unfortunately I can’t go into too much detail as we would be here all day talking about audio editing.
You can minimise the amount of work that needs to be done on the edit by making sure your recording environment is as sound proofed as it can be.
By speaking clearly whilst you record and being aware of filler words and phrases as you may not be aware you use them as much as you do till you listen back to the recording.
Filler word are the ummsss, ahhh, so, like. I actually think there is a pandemic of people using like ALOT when then speak myself included and it is something I am making a conscious effort to minimise in my speech.
If you have and aware of the things I point out then you are ready to go with podcasting and your very own podcast.
So looping back to earlier in the post, I mention getting on the production train…
By starting a podcast and putting it out consistently you move yourself from being a consumer to being a producer and if you produce consistently you build yourself a bank of assets that you can repurpose and use more than once, so your efforts can be leveraged.
Here’s the juicy bit…
As well as releasing your podcast as a podcast, you can take interesting and intriguing bits from your show and create audiograms which you use as micro content or to promote your podcast or product.
You can take a statement or quote from your episode and create quote post. If you have no idea what this is just go have a look at
Gary Vee’s Instagram feed, they are hard to miss.
You can take the entire audio recording and turn it into a video that again you can use to promote yourself, your podcast, or your product.
To get a few more ideas on repurposing, I suggest you check out Wednesdays post from Carl as he went really in-depth on the practice of content repurposing and even have a blueprint on what you can with it.
As you build consistency and grow your show, you can then implement some of the systems that Lianne mentioned in her post yesterday to make your podcasting process and journey as smooth and painless as it can be.
And that ladies and gentlepeeps of planet Dan is a 3000 foot view on how you can get started with podcasting and get on a podcast production train.
Given the medium via which I am delivering this lesson( I think that’s what this is?) it can be a little tough to convey all the nuances
that you will no doubt come across.
In an effort to coney those nuances I am writing a mega blog post that will cover EVERYTHING my team and I do for clients to help them start a podcast.
If you want to start a podcast and this email has given you food for thought, then make sure you are friends with me on Facebook or
at the very least following me so that When the post is ready and I start marketing it, you will have a chance to see it and read it and
then hopefully get started with your very own podcast.
That’s all I gotta for you lovely people today, till we speak or converse again, stay safe and keep hustling.
Aaaaand beardy boy is back
Teggles is a bit of an ninja genius at this, if he can help you/your business personally?
You can email him at firstname.lastname@example.org or hit reply and I’ll forward your request to him
Hope you enjoyed that and got value from it, plenty more to come